Rachel Maddow Beats Glenn Beck In Key Demo

Glenn BeckGlenn Beck’s star has been fading for most of the last year. He has lost about half of his television audience. His radio ratings have also been declining leading to stations dropping his program in big markets like New York, Philadelphia, and Madison. His most recent book, “Broke,” was the first in eight years to fail to hit number one on the New York Times bestseller list. Over 300 advertisers regard him as toxic and will not permit their ads to air during his program.

Yesterday, another milestone was reached. The Rachel Maddow Show on MSNBC drew 39,000 more viewers in the key advertising demographic of 25-54 year olds. Beck did manage to draw more total viewers, but even that statistic is revealing. It shows that Beck’s audience is comprised of only 21% of the young demo. That compares to Maddow’s 31%.

This is further evidence of Beck’s accelerating collapse. Last week it was reported that Beck declined 32% (25-54) and 26% (total viewers) year-to-year for the month of February. And that’s on top of a January year-to-year drop of 50% (25-54) and 40% (total viewers).

The public is obviously tiring of this manic-paranoid’s freak show. As a result, many staunch conservatives are becoming bolder with regard to their criticisms of Beck. And some are even recognizing that Beck may be just the tip of the iceberg and that anyone who hitches their wagon to Beck is equally deserving of ridicule and revulsion. That applies particularly to Beck’s primary benefactors, Roger Ailes and Rupert Murdoch, but also to those who work with and/or defend Beck. They will all learn that this stench is unremitting.

As for Maddow, this is just one day, so it will take some time to see if her strength continues. Pessimists will whine that Maddow’s primetime scheduling gives her an advantage, but the fact is that this is the first time she has outdrawn Beck and that makes it significant. For now she deserves to celebrate and I congratulate her.

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17 thoughts on “Rachel Maddow Beats Glenn Beck In Key Demo

  1. Beck, who probably never heard of the law of diminishing returns, will not only defy it but escalate the preposterous rhetoric until he implodes, hopefully on air.

    Rachel is the fresh, fragrant breeze to his stench.

  2. Both are mockingbird assets. They create the left/right paradigm. They both twist the truth to serve the military industrial complex.

    Both are liars

    • That’s nonsense. I have documented dozens of lies that Beck has told to support his hateful agenda. I challenge you to cite even a single lie from Maddow.

      You may not agree with her conclusions, but she bases them on facts and does not viciously smear those with whom she disagrees.

      • It’s called playing for the tie. It’s what right wingers do when they’ve been painted into a corner and the only thing they have left is false equivalence.

        • Dave is a moron and Dr. Zaius you have it absolutely right.

    • Judging from the content and the wording he used ‘Dave’ might be a “media consultant contractor”, aka paid troll.
      And yes, he’s still a moron.

      • Maddow rocks. She speaks for the people in this country and does it many times with humor and never hate. I love the way she explains an issue from the beginning to the end. She has the truth on her side and it is proof when many, many republicans will not go on her show for fear of having to answer a real question and holding them to the truth. Why hasn’t Boner or Cantor showed up on her show?

        • Why? Boner’s troubled with impotence and Cantor has issues with premature ejaculation. Maddow’s sexuality would tie them both up into a tizzy.

  3. Tomneedstobeschooled:

    Operation Mockingbird was a secret Central Intelligence Agency campaign to influence domestic and foreign media beginning in the 1950s.

  4. Today it is called “Operation Murdockbird.” It’s used to dumb down the population so badly that they won’t believe the honest media type’s even when the truth is so obvious.
    Back in the old-west days charlatan’s were run out of town on a rail when they tried to sell there snake oil; today Faux”News?” calls it a “business plan.”

    Just sad.

  5. AIPAC 9/11 scam
    Controlled Media
    the federal reserve

    criminals protecting criminals

    • What? JUST SAY IT. No more haikus.

  6. Maddow beats Beck? They aren’t even opposite each other. It’s meaningless. Put her on at 8PM. then we can talk.

    • Keep spinning, Dave. The bottom line is that more 25-54 year olds watched Maddow than Beck that day. Her audience is growing, his is shrinking.

      • Who cares what anyone says Maddow Rocks,rocks and tells the truth. People believe her and they don’t believe the clown who uses vicks to make himself cry. Come on everyone sees it but Dave or maybe he is Beckerwood the clown.

    • Dave, when Nielsen ratings come out for broadcast TV shows, they give the Top 10 in absolutes, not relative to their time slot. They further break it down in analysis (This show won the time slot, etc.), but overall viewers is a tried and true stat.

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