
Fox Nation vs. Reality is available now at Amazon.
David Corn of Mother Jones Magazine has published another epic investigative report uncovering a super-secret right-wing cabal formed to shape public opinion via coordinated messaging and organized smear campaigns.
Groundswell is an amalgamation of conservative activists and politicos including Ginni (Mrs. Clarence) Thomas, John Bolton, Frank Gaffney, Allen West, and many more. They also count as members folks from the media including Fox News, Breitbart News and the Daily Caller. They use Google Group correspondence and regular meetups to brainstorm their schemes. Corn obtained some of the emails distributed through their network and what they reveal is at turns frightening and funny. His article is a must read, but here are a few excerpts:
A certain amount of secrecy cloaks Groundswell’s efforts. Though members have been encouraged to zap out tweets with a #GSW hashtag, a message circulated to members of its Google group noted that the role of certain advocates should be kept “off of the Google group for OPSEC [operational security] reasons.” This “will avoid any potential for bad press for someone if a communication item is leaked,” the message explained.
Apparently they were engaging in activities that they themselves considered to be potentially embarrassing if discovered. And apparently they were right on that score.
The participation of journalists in coordinating messaging with ideological advocates and political partisans raises another set of issues. Conservatives expressed outrage when news broke in 2009 about Journolist, a private email list where several hundred progressive-minded reporters, commentators, and academics exchanged ideas and sometimes bickered.
Interestingly, the allegations that JournoListers engaged in message coordination were never substantiated, but the Groundswellers emails prove they were doing exactly that. Also interesting is the fact that Fox News went ballistic when the JournoList was revealed, however, they have not had a single report about Groundswell.
From a secret Groundswell email: “Our country is in peril. This is a critical moment needing critical leadership. We want to protect the strategic collaboration occurring at Groundswell and build on it. Please be careful about bringing guests and clear them ahead of time. […] What Groundswell is not is a room of note takers. The goal of Groundswell is to sync messages and develop action from reports and information exchanged.”
There’s your smoking gun with regard to their coordinated propaganda goals.
The Groundswellers feel that they too often lose the political narrative to their progressive rivals. One memo that circulated among members declared, “We must reclaim the language and put ‘a face’ on our messages; tell stories. Write articles on 4th grade level!”
Yeah, that’s their problem. They have been reaching over the heads of their constituents by communicating at 5th grade levels and above. What were they thinking? Or perhaps it’s the other way around. Maybe they were communicating at a 3rd grade level all along and this is a directive to bump it up a notch. Considering the rampant idiocy of some of what we hear from the right, that seems like the more likely scenario.
Groundswell has forged a particularly close relationship with Breitbart. Matthew Boyle, one of Breitbart’s more prominent reporters, has attended Groundswell meetings, used the group as a source for tips and a mechanism to promote his stories, and joined in its efforts to whip up coordinated bullet points to be deployed by conservative advocacy shops.
“…conservative advocacy shops…” like Breitbart, Fox News, Daily Caller, etc. Corn’s piece contains many more bits of prime right-wing posturing and paranoia. The discovery of Groundswell is not particularly earth-shattering in and of itself. It has been clear for years that the right was clandestinely harmonizing their attacks. But by putting out this formerly classified data, it affirms what we’ve known and adds some juicy details to the mix.


It’s not bad enough that Fox News openly rooted for George Zimmerman before, during and after his trial. Nor that they denied that race could have played any part in the crime or the subsequent proceedings and coverage. Nor that they shamelessly, and without foundation, demonized Trayvon Martin as a violent thug. Nor that they insulted all African-Americans by insisting they would resort to massive rioting after the acquittal (which did not occur). Nope. Now Fox is brazenly perverting the news landscape by what they choose not to report.