Are Trump’s Nazi Videos and Hateful Posts Why Truth Social Lost $327 Million and 19% of Users?

The bad news for Donald Trump is piling up as his trial for falsifying business records and election interference (sometimes known as the “hush money” trial is winding down. On Tuesday Trump’s defense counsel rested their case after calling only two witnesses, one of which was immensely beneficial – to the prosecutors.

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Donald Trump calls for a "Unified Reich"

Compounding Trump’s troubles is the quarterly financial report from his Trump Media & Technology Group (TMTG), the company that operates his floundering social media scam, Truth Social. The report notes that…

“Trump Media & Technology Group lost more than $300 million during the first quarter and generated very little revenue, the owner of Truth Social announced in a press release Monday. The results will raise additional questions about the multi-billion dollar valuation on the newly public company, which is majority owned by former President Donald Trump.” […] “The company generated just $770,500 of revenue, marking the second-straight quarter where its revenue totaled less than $1 million.” […]

“In April, the conservative-friendly social network experienced a 19% year-over-year drop in average daily active US users on iOS and Android to just 113,000, according to market research firm Similarweb. Rival X (formerly known as Twitter) had more than 34 million users on iOS and Android.”

In the just first quarter of 2024 TMTG lost $327 million on revenue of less than $1 million. Which makes its stock valuation of $6 billion something of a joke. What’s more, Truth Social lost nearly 20% of their active users in the past year. That loss comes during an election year when interest in Trump by his cult followers ought to be at a peak.

So what would account for these significant losses of cash, advertisers, and users? Perhaps it has something to do with Truth Social’s primary (only) reason for existing, Donald Trump. He posts relentlessly every day to his glassy-eyed disciples. And those posts are generally hostile attacks, infantile insults, and forecasts of doom, sprinkled with a hefty dose of narcissistic self-exaltation and hero worship. Maybe that isn’t the best sort of content to sustain an audience.

An example of the messaging that Trump regularly engages in was a video he posted Monday that asked the burning questions: “What’s next for America?” and “What happens after Donald Trump wins?” The video (now deleted) answered those questions with images of newspaper headlines including one that heralded the Trumpian future as being “DRIVEN BY THE CREATION OF A UNIFIED REICH.”

Trump has often exhibited his affinity for Nazi principles and rhetoric. He famously dined at his Mar-a-Lago bunker with the avowed neo-Nazi, Nicholas Fuentes. He praised racist Nazi protesters in Charlottesville, Virgina, as being “very fine people.” He uses language taken from Hitler’s speeches that refers to immigrants as “vermin” who are “poisoning the blood” of America.

Trump’s response to having been criticized for this video never bothered to condemn it’s vile views. He just blamed it on an anonymous staffer. Here is that response, along with with the thoughts of President Biden’s spokesperson, as reported by Politico

Trump spokesperson Karoline Leavitt: “This was not a campaign video, it was created by a random account online and reposted by a staffer who clearly did not see the word, while the President was in court.”

Biden spokesperson James Singer: Donald Trump is not playing games; he is telling America exactly what he intends to do if he regains power: rule as a dictator over a ‘Unified Reich.'”

You’ll notice that Trump didn’t apologize for or renounce the video. He just slithered out of taking any responsibility for it. Because he doesn’t disagree with its content. He’s just afraid that getting caught might hamper his authoritarian aspirations to reoccupy the White House. That’s all he cares really about. Which is why it is imperative that he be soundly defeated in November. He needs to be as big a failure as a politician as he is as a tech mogul.


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