Yesterday Sarah Palin was the guest co-host of the Today Show on NBC. It was a desperation move on the part of NBC who was reacting to ABC’s booking of Katie Couric for the whole of this week. And apparently it didn’t do them much good.
The Today Show won the time period as expected. They have long been the #1 morning network news program with ABC’s Good Morning America coming in second. However, the ratings for Tuesday on the Today show were 5.497 million total viewers, and 2.209 million in the 25-54 year old demo. That’s down from their average for the February 2012 sweeps period (5.55 Total/2.47 Demo). So Palin obviously didn’t do anything to help out the program.
By comparison, Good Morning America was able to beat their February sweeps average in total viewers with the help of Couric. Tuesday’s program pulled in 5.141 million viewers with 1.917 million in the demo. That was an improvement in total viewers over their February sweeps averages (5.03 Total/2.05 Demo).
So if anyone were analyzing the benefits of the bookings for these programs, it is clear that ABC got more out of Couric than NBC did from Palin. That may seem to be a predictable result since America mostly hates Palin and Couric is America’s sweetheart. But Palin doesn’t help herself by appearing on NBC and twice referring to “the failed socialist policies” of President Obama. And I can’t believe that doing cooking segments with Tori Spelling do much to improve her image either.
The sooner the media (and Palin) realizes that Palin is old news and has nothing to offer, the sooner they can quit pretending that she has some sort of relevance that they can exploit. By all indications NBC might have done better in the ratings with Kim Kardashian or Octomom as a co-host.