This week there has been a swirling mini-controversy surrounding the use of the word “Forward” in a new web video posted on Barack Obama’s campaign site. The Right-Wing Noise Machine sprung into action to assert that there was some sort of connection between that word and its use by socialist groups over a hundred years ago.
Of course the word has been used by innumerable organizations that sought only to convey a sense of progress and a positive vision of the future. It is the official slogan of the state of Wisconsin. It is part of the registered servicemark (Reagan Forward) of the Ronald Reagan Society at his alma mater, Eureka College. It was even used by Fox News in on-air promos that shouted “Move Forward.”
What has been ignored in this discussion is what the campaign of Mitt Romney was using for their slogan. Well, I went to his web site and found this:
So there you have it. Romney’s campaign slogan is “We’re Not Stupid.” It’s safe to say that this slogan is not in use by any other organization. How many other organizations actually need to remind their supporters that they aren’t idiots?
The Romney strategists are wisely tackling head-on a serious concern within their constituency. After all, the Tea Party is a major part of the GOP base. Remember the Tea Party? They were the ones disrupting town halls. They were the ones carrying signs that said “Keep government’s hands off my Medicare.” They were the ones who revered the intellectual prowess of Glenn Beck, Herman Cain, and Sarah Palin.
But this is no time to dwell on your flaws. This is the time to proudly display your declaration of non-stupidity. It’s a call to arms that will reverberate throughout the campaign season. Chant this slogan at your rallies. The more you say it, the more people will be forced to consider the message of your insistent affirmation. And while Obama’s supporters are mumbling their Marxist mantras about moving the nation forward, you can stay focused on the one thing that your candidate thinks should be highlighted in these troubled times.
It’s a bold strategy, to be sure. By so forcefully rejecting the stupid, Romney risks alienating one of the biggest and most reliable segments of his GOP base. But apparently the Romney campaign is convinced that it’s a worthwhile risk.
forward, I mean ahead, Romneyites. And be sure to ask everyone you know, for the next six months “Are ya votin for Romney?” But don’t be surprised if all they say in response is “We’re not stupid.”