This week Donald Trump announced a new business failure – er, venture – that he says will eventually produce a social media service to “create a rival to the liberal media consortium and fight back against the ‘Big Tech’ companies of Silicon Valley.” Setting aside the likelihood that he will never deliver on this proposal, it still represents an epic feat of hysterical gaslighting.
Trump has dubbed his ego-fluffing phantom operation “TRUTH social.” A branding exercise that flagrantly ignores his notoriety as America’s foremost pathological liar. It is more likely that it will reside in the Trump graveyard of flops that include four bankrupt casinos, a fraudulent university, a sham charitable foundation, and numerous consumer products that consumers never wanted.
However, there is a reason that Trump is so determined to launch a soapbox app dedicated to his own words of witlessness that are primarily comprised of lies, insults, and undeserved boasts. In the ten months since he was exiled from Twitter for excessive and deliberate lying and – as Twitter stated – “the risk of further incitement of violence,” Trump has lost most of his online audience. Not that there was much of an audience to hang on to. Internet experts estimated that up to 70% of the 84 million followers reported by Twitter were either fake, bots, or inactive.
That said, an analysis of the interactions on the most recent week of tweets by Trump’s spokes-shill, Liz Harrington (whose proxy Trump tweeting is violating Twitter’s rules against circumventing a ban), show a massive decline from the last week of Trump’s tweets prior to his suspension.
| TRUMP (1/2/2021-1/8/2021 Average per tweet of 96 tweets) |
HARRINGTON (10/8/2021-10/14/2021 Average per tweet of 46 tweets) |
DIFFERENCE | |
|---|---|---|---|
| Retweets | 40,385 | 718 | -98.2% |
| Likes | 218,862 | 1,576 | -99.3% |
Given that collapse, it isn’t surprising that Trump is looking for another avenue to satisfy his gargantuan, but fragile, ego. Unfortunately for him, he has no chance of replicating the volume of interactions he had on Twitter with whatever he hopes to scrape up on his own lame app. Twitter delivered Trump to an audience of more than 200 million people. He’ll be competing with other fringe rightist sites like Gab, Parlar, Gettr, and the MyPillow guy’s FRANKSpeech. All of which have a tiny fraction of the users that Twitter has. And judging by the pathetic response to his previous attempt to lure his cult followers to his blog, it’s preposterous for him to think that he would do any better.
What’s more, there is little reason to believe that there is much demand for Trump’s ranting and raving. Most of it as of late has been whining about having lost the 2020 presidential election. A third of the Harrington tweets in the past week were about the Arizona “fraudit” by the infamous and utterly disreputable Cyber Ninjas. And he continues to incite violence with inflammatory outbursts like this one, where he defends the traitorous insurrections saying that “The insurrection took place on November 3, Election Day. January 6 was the Protest!.” Most of the rest of Trump’s alt-tweets were personal attacks on everyone from Colin Powell, to Andrew McCabe, to GOP Sen. Bill Cassidy, to Rep. Liz Cheney, and, of course, President Biden.
It is also notable that Trump is hailing his venture as a haven for free speech. Which is hysterical given that the terms of service explicitly prohibit any criticism of the site or its operators. Which means that there can be no criticism of its Chairman, Donald Trump.
That is not exactly a recipe for success. There is already evidence that his racket is just another Trump con that is bound for civil and/or criminal indictments and penalties. Furthermore, Trump has been warned that he is in violation of the licensing agreement for the software his service has expropriated and that he “has 30 days to comply with the terms of the license before its access is terminated.”
So Trump’s social media app that hasn’t even launched yet may be shut down before it ever does. After which he will somehow blame it all on his imaginary cabal of radical leftists. The only problem is, without any online presence, there won’t be anyone listening.
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How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.
