This weekend moviegoers flocked to see the final episode of the Harry Potter series. However, observers from Fox News must have thought the throngs of film buffs were all there to see Sarah Palin’s “The Undefeated.” The Fox Nation reports that the movie opened strong and that the theaters were packed. That contrasts sharply with independent reports of empty theaters and weak box office.
By any measure the movie was a bomb. It pulled in about $65,000 from the 10 theaters where it played. Let’s compare that to some other documentaries with limited screen openings:
- Sarah Palin Undefeated: 10 screens / $6,500 each.
- An Inconvenient Truth: 4 screens / $70,000 each.
- Capitalism: A Love Story: 4 screens / $58,000 each.
- Bowling for Columbine: 8 screens / $26,000 each.
- Exit Through The Gift Shop: 8 screens / $21,000 each.
- The U.S. Vs. John Lennon: 6 screens / $11,000 each.
- Outfoxed: 5 Screens / $15,000 each.
- Why We Fight: 6 Screens / $9,000 each.
The numbers for Undefeated need to be tempered by the fact that at least one screening was bought out in its entirety by the local Republican Party in a Dallas suburb. It is unknown at this time how often that occurred in other markets.
The logic that concludes that this film is successful is the same sort of logic that caused the filmmakers to name a movie about Sarah Palin “The Undefeated.” It’s delusional logic at best considering that Palin’s most recent campaign resulted in an embarrassing defeat, her cable reality show saw lower ratings each successive week, and her books sell fewer copies with each publication.
If this is the best the movie can do on its opening weekend, when most films do their best business, then they might as well roll up the red carpet and go home. It’s all down hill from here. But don’t be surprised if mesmerized Palin fans insist that, once again, she is undefeated.