Here’s a great idea: Let’s pump ads at our kids as they are transported to and from school everyday. Let’s make them a captive audience for corporations who want to turn them into little consumption machines. What better way to indoctrinate the next generation of shopaholics than by forcing them endure commercial broadcasts in their school buses?
That’s the business that BusRadio has embarked upon. Their website touts the service as taking:
“…targeted student marketing to the next level. Every morning and every afternoon on their way to and from school, kids across the country will be listening to the dynamic programming of BusRadio providing advertiser’s with a unique and effective way to reach the highly sought after teen and tween market.”
Finally, targeted student marketing advances to the next level where our highly sought after children are effectively served up to advertisers. And all of this is done through the compulsory education system with the official imprimatur of school administration. School districts that allow this are admitting that their core mission is not education, but indoctrination. They are also conceding that functioning as a day care is more important than educating children. Indeed, BusRadio promotes a study that finds that kids are quieter and more obedient when exposed to their service. And parents that permit this have effectively surrendered their children to the media overlords.
This new enterprise is filling a void that exists because we don’t already have enough advertising infecting every vacant inch of our consciousness. And preparing young minds for their eventual enslavement to Madison Avenue can only make their transition to servitude proceed more cooperatively. If not, there is still Ritalin and Prozac.
