Advertisers Dumping Glenn Beck After Racist Comments

Last month Glenn Beck appeared on Fox & Friends and accused President Obama of being a racist. He said

“This President has, I think, exposed himself as a guy over and over and over again who has a deep seated hatred for white people or the white culture. I don’t know what it is […] I’m not saying he doesn’t like white people, I’m saying he has a problem. He has a…This guy is, I believe, a racist.”

Fox News released a timid statement intended to put some distance between the network and Beck, but it simultaneously gave Beck more leeway to spew his repulsive views.

Well, Media Matters is now reporting that members of the advertising community are beginning to regard Beck’s Acute Paranoia Revue to be an unacceptable platform for their ads:

Media Matters: Three companies who run ads during Glenn Beck — NexisLexis-owned, Proctor & Gamble and Progressive Insurance — today distanced themselves from Beck. LexisNexis has pulled its advertising from Beck and says it has no plans to advertise on the program in the future. Both Proctor & Gamble and Progressive Insurance called the Beck advertising placements an error that they would correct.

It’s about time.

A couple of days ago I wrote about Beck’s plea for peace. I found it thoroughly disingenuous and was suspicious of the timing. This may explain it. Certainly his superiors would have put some pressure on him if they were getting cancellations on ads. Especially after releasing quarterly earnings that reported a $3.4 billion loss. Rupert Murdoch must be a very unhappy mogul.

It should be noted that Procter and Gamble is the biggest advertiser in the world. Now, we don’t know where these ad dollars are going. They may just be shifted to other programs on Fox. But over time the network will not be able to remove itself from the taint that people like Beck, Hannity, O’Reilly, Cavuto, and the phalanx of obnoxious contributors bring to the airwaves.

Color of Change had taken the lead in protesting Beck’s remarks with a petition that delivered 45,000 173,000 signatures. They are still seeking to apply more pressure to more advertisers. So go there and help out.

Update: Advertisers continue to bail on Beck:

LexisNexis Proctor & Gamble Progressive Insurance
S.C. Johnson Geico Clorox
Men’s Warehouse Sargento Lowe’s
State Farm Roche Sprint
Sanofi-Aventis RadioShack Airware Inc
Con-Agra Travelocity
Wal-Mart Best Buy AT&T
CVS Allergan Blain Labs
Ally Bank Broadview Security Campbell Soup
Re-Bath Farmer’s Insurance DiTech
The Elations Co. Experion Johnson & Johnson
NutriSystem UPS Stores Verizon Wireless
Applebee’s Bank of America Bell & Howell
DirecTv General Mills Kraft
Regions Financial SAM (Store and Move) Travelers Insurance
Vonage Binder & Binder Capital One
Dannon Company Discover HSBC
ICAN Benefit Group Ins Infiniti Jelmar
J. McKenna Debt Counseling Mercedes-Benz Simplex Healthcare
AmMed Direct Citrix Online Concord Music Group
Diageo Eggland’s Best Equifax
Eulactol USA Hoffman La Roche
Metropolitan Talent Management ooVoo Overture Films
Scarguard Schiff Nutrition Seoul Metropolitan Government
Subaru Toyota-Lexus Waitrose
Woodland Power Products

Click here to see the advertisers remaining with Beck. It’s pretty pathetic.


5 thoughts on “Advertisers Dumping Glenn Beck After Racist Comments

  1. How about publishing a list of the remaining advertisers on his show. That could help. I am not going to watch, so there is no way for me to know…

    • Here is a list maintained at They also have a petition you can sign in addition to that of the one Color of Change is circulating.

  2. I sure hope these companies understand that if they boycott Beck because of Color of Change’s views conservatives can boycott them because of it. Or to put it another way, Republicans are shoppers too.

  3. Just curious… how accurate is this list? Many companies claim Colors of Change is spreading false information.

    • Beck defenders have made some claims that some of the companies never advertised on his show at all. That has been proven false. They also claimed that some companies removed their ads from all political news programs. I haven’t seen evidence of that, but who cares? Just so long as they quit Beck.

      If you watch the show, the truth is apparent. He has no prominent advertisers. And he has now resorted to whining about it on air, so obviously it is hurting him.

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