Number Of Advertisers For Glenn Beck In The UK: Zero!

The movement to persuade advertisers from supporting Glenn Beck’s Acute Paranoia Revue has been surprisingly successful. Thanks to the efforts of Color of Change and, over 100 advertisers have now affirmed that they will no longer permit their ads to be aired during Beck’s program. That’s here in the U.S. In the UK the situation is a little different.

Glenn Beck’s program on Rupert Murdoch’s Sky News in the UK has run for the past six days without any advertisements at all.

That’s right. Glenn Beck has become a non-profit, commercial-free, charitable donation of airtime courtesy of Rupert Murdoch and News Corp. Perhaps that is why Beck displayed a painting yesterday, that he says he did himself, showing George Washington in the style of Shepard Fairey’s Obama poster. Beck is probably “hoping” that his show will stay on the air even though it is scaring off advertisers faster than Osama Bin Laden’s dating video at eHarmony.

It is one thing to note that viewers have rejected Beck. His program is seen by less than 1% of the American population and polls show that 42% don’t even know who he is or have an opinion. However, it is another thing entirely when conservative corporations, including Wal-Mart and Home Depot, are embarrassed to be associated with his brand of hate and fear mongering. So here in the U.S. Beck has taken a considerable hit financially and is being kept afloat by dubious gold dealers and direct marketers.

But in the UK Beck is now completely ad-free. The significance of this, beyond the monetary, is that Rupert Murdoch must now be recognized as a brazen propagandist. He can no longer pretend to be a businessman making choices based on the best interests on his company. By granting Beck hours of free airtime despite the financial losses, Murdoch is neglecting his fiduciary duty to his shareholders. And he is doing it in order to continue the wingnut proselytizing of Glenn Beck. Perhaps the show should carry a disclaimer along the lines of PBS: “The Glenn Beck program is brought to you by a grant from Rupert Murdoch and the News Corporation.”

It will be interesting to see how long Fox can ignore this situation. The Advertiser Exodus began last summer, and critics at the time said it would be over by fall. Instead it has held fast and expanded. Someone needs to ask Murdoch how long he intends to carry this albatross at the next News Corp. shareholders meeting.


7 thoughts on “Number Of Advertisers For Glenn Beck In The UK: Zero!

  1. and isn’t it perfect timing that Roger Ailes recently explained “I’m in the ratings business.” of course, Beck does get the ratings. too bad they no longer translate into revenue – now internationally – because of Beck’s own behavior.

  2. Wow. It must be news corpse because it is the death of real news?

    “It is one thing to note that viewers have rejected Beck.” He’s getting more viewers now than before the boycott in August. He gets more viewers than the rest of the cable news channels combined at that time.

    Do you actually watch Glenn Beck or just see out of context edits on “real news programs?” He mainly teaches government shouldn’t spend more than it takes in, we need people with honor in government, smaller government is needed, the American people have the right to be heard, and to take care of your family and help your neighbors. What is so scary about that that people like you and colorofchange need to shut it down? That is what is scary – radical associations using power to shut down other opinions.

    • Oh yeah, I watch Beck. And I have the laugh lines to prove it.

      What’s scary about people like you is that you can argue that all Beck does is teach government (which he gets completely wrong) when in fact he teaches racism (which is why the ad embargo started in the first place). He is a pathological liar who feeds off of irrational fears of socialism and radicals and lurking demons in the shadows. Look out! It’s the Apocalypse!

      And by the way, nobody is shutting down anyone’s opinions. You are free to give yours and Beck is free to give his. But freedom of speech for you and Beck does not mean that my right to it is waived. I can also voice my opinions. And no one is granted a right to have a TV show (if so, where is mine?). If people or advertisers don’t support it, it may get canceled. That isn’t a violation of any rights.

  3. You are so wrong with this:

    “It is one thing to note that viewers have rejected Beck. His program is seen by less than 1% of the American population and polls show that 42% don’t even know who he is or have an opinion.”

    Check the ratings of Beck against his competition on MSNBC and CNN in the same time slot. His ratings are ten times theirs.

    People are watching. Many. He ran a documentary a couple weeks ago, “The Revolutionary Holocaust” and had 4 – 5 million viewers (depends on the independent source you check) at 5pm. Unheard of.

    You are running scared, all of you who are moving this country to a socialist agenda. That is why you spread the drivel you do about Beck.

    • Why do you waste your time without doing any research. Glenn would be so disappointed in you. Isn’t he always telling his audience to study?

      You say that I’m so wrong, but in your own comment you cite a special program Beck did that had 4-5 million viewers. That is about 1.5% of the population. Which is pretty much exactly what I said (though I was referring to regular programs that get fewer viewers). So you are agreeing with me? And the poll I referenced is linked so that you can see it for yourself. Did you bother?

      I’m not spreading drivel about Beck, I’m spreading facts that you can’t deny. You even confirmed them. Thank you.

  4. Beck is nothing more than a fear mongering charlatan. It is a shame that the slow minded are so quick to deink the kool-aid.

  5. NIt is now Nov 2010, and either advertisers have returned, or Fox continues to subsidize Beck.
    I couldn’t honestly perform the colorfofchange action, because I don’t pay much attention to ads, and I don’t watch Fox (or NBC, ABC, etc).
    I’d never heard of Beck until a couple months ago.
    As of now, I’ve seen and heard some clips. He *is* an idiot. Like all shock jocks, Beck’s mind moves slower than molasses in January, north of the Arctic Circle.
    His popularity reflects the limited intellect of his fans.

Comments are closed.