Rachel Maddow’s Trump Coverage Has Rocketed Her To The Top 10 Of TV Ratings

There have been numerous polls that show Donald Trump sinking to historic lows in approval. He currently resides at a pitiful 43 percent. That puts him at the bottom of the past nine presidents (going back more than sixty years) at this point in their terms. And that makes him the most unpopular new president in as long as this poll has been done.

Rachel Maddow

Likewise, majorities of the public are generally not in favor of his policies. He is trailing on the issues he has pushed the hardest for. Voters oppose him on ObamaCare, the border wall, and immigration. The media that he hates so fiercely is held in higher esteem than he is. And half of the electorate is already in favor of impeaching him. Can it get any worse than this?

Well, another measure of popularity is the ratings of television programs that feature news about politics. On that scale Trump is also in trouble. While Fox News remains the top rated cable news network, it is growing at a slower rate than its competitors. And one program particularly stands out. The Rachel Maddow Show on MSNBC is reaching new heights since election day. Maddow was recently featured in an interview with The Wrap who noted that:

“MSNBC’s ‘The Rachel Maddow Show’ has been on a roll, posting her best ratings month ever in February and nearly doubling her viewership. Her secret is simple. Maddow said she covers President Donald Trump’s White House in a very old-fashioned Hollywood way.

“‘We developed sort of an informal, internal mantra… which is that we basically cover them as if they are a silent movie,’ Maddow told TheWrap. ‘I stopped covering the Twitter feed and we started covering only what they do rather than what they say.’

“It’s working. In February, Maddow racked up MSNBC’s largest total viewer audience ever in the 9 p.m. ET timeslot and the best performance among the key news demo of adults age 25-54 since November 2012. After the February victory, Maddow has now beaten CNN’s regularly scheduled programming for 45 straight months.”

This sort of performance spike does not happen in a vacuum. People are gravitating to news that is informative and entertaining. There is clearly an audience that isn’t interested in Fox’s Pravda-like impression of state-run propaganda. Nor are they drawn to the phony “balance” that CNN aims for.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

The television audience is reflecting the electorate by rewarding programming that takes on the flagrant lies of a delusional administration. Throughout the television schedule there is evidence of a Trump effect. Stephen Colbert has jumped into the late-night top spot due to his renewed focus on Trump. Saturday Night Live is hitting heights they haven’t seen in years. Sure, there may be some confirmation bias in this, but even that is instructive. There is obviously a significant number of people looking for confirmation of reality. And that’s something they aren’t getting from Trump & Company.


6 thoughts on “Rachel Maddow’s Trump Coverage Has Rocketed Her To The Top 10 Of TV Ratings

  1. I used to love Rachel Maddow’s show but when she totally ignored Bernie I became not so much a fan.

    • That campaign is over and it’s counterproductive to hold a grudge. She’s doing excellent work to RESIST!

  2. Cable TV ratings for March 1, 2017 — Fox News shows have 16 of top 25 programs. No programs from MSNBC on the list. For the week, Fox had nearly 2.7 million viewers, while MSNBC had short of 1.5 million viewers. Not sure where Rachel comes in – no shows listed after 25th. See http://www.medialifemagazine.com/this-weeks-cable-ratings/

    • No one is disputing that Fox is the top cable news net. The data above is for Maddow’s timeslot, hence the programs she competes with directly.

  3. I always watch Rachel Maddow’s show now and have been for the past two months. I’m not surprised that her ratings have gone up for all the reason’s that you have stated. I never watched her show before now but once i saw how she was willing to tell the TRUTH about the trump fascist cabal and its plot to destroy American democracy, I became a dedicated fan of this show. Lawrence O’Donnell and Joy Anne Reid are also MSNBC “stars” to me for telling the truth about trump and his “basket of deplorables” now inhabiting the White House.

  4. Conservatives watch much more television and that skews the data in Fox News’ favor. If you look at who reads books it is skewed toward liberals.

    That’s just the way it is.

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