A few weeks ago Fox News had to realign their schedule due to all the sexual perverts being terminated. First they lost Bill O’Reilly, and then Eric Bolling. They also lost Megyn Kelly, who was a victim of the sexual abuse from both O’Reilly and Fox News CEO Roger Ailes. These scandals gutted most of the network’s primetime lineup. Today they are left with newcomers Tucker Carlson and Laura Ingraham.
Sean Hannity is the lone holdover and he’s not not exactly holding his own. For one thing, his support for the pedophile Republican senate candidate in Alabama, Roy Moore, is costing him advertisers (see Stop Hannity). His fear and desperation resulting from that caused a major meltdown on Sunday as revealed in a series of hysterical tweets. But his problems don’t end there.
Last week Rachel Maddow pulled off another ratings victory over her new competition. Not that they are competing for the same viewers, but having a Nielsen win during your time period is an important factor in the television marketplace. Maddow’s strength in the ratings against the biggest draw on Fox News is a significant development and a dire dilemma for Hannity.
Maddow and Hannity actually split the week with each winning two nights (Maddow was preempted on Friday by a special program). However, the average over the four nights favored Maddow. That’s because her wins were with larger margins, and where she came in second it was close. All of this points to the weakness of Hannity’s program despite being the top rated show on Fox.
Maddow’s success has had a positive effect on the rest of MSNBC’s primetime. The Last Word with Lawrence O’Donnell took on Fox’s new Laura Ingraham show and beat her three out of four nights. The same was true for The Eleventh Hour with Brian Williams in it’s battle with another new entry for Fox, Fox News @ Night. The only weak spot for MSNBC is All In with Chris Hayes. But although it isn’t delivering big audience numbers, it has become a sort of Emmy magnet. Hopefully over time viewers will appreciate the high quality of the show and tune in more.
As for Fox, clearly their replacement programs are not performing particularly well. But the bigger problem is that the cornerstone of the schedule, Hannity, is not only failing to maintain the network’s long-time dominance, but it’s also less viable financially as its advertisers fall away. In their last quarterly report, Fox News disappointed stockholders with a seventeen percent drop in ad revenue.
How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.
Fox’s troubles are not going to go away anytime soon. Their audience shows signs of weariness with knee-jerk, right-wing propaganda. Some of them want to know what is actually happening in the world, not the Fox News manufactured version of it. And the glassy-eyed ultra-conservatives are starting to drift off to other news outlets like Breitbart that aim to out flank Fox from the right. Even the efforts of Donald Trump, who has been feverishly hyping Fox, have not helped. It’s likely that the fate of Fox News and Trump are going to be tightly bound together in a Titanic sinking. We just have to wait until the iceberg (Russia? Mueller? Sex crimes?) takes its inevitable toll.