Fox News Ratings Continue to Sink During Month of Trump’s Impeachment Hearings

One of the most nauseating things about Donald Trump is how deliberately he has decimated the standards of honesty for the U.S. presidency. And while there is nothing he won’t lie about, his falsehoods are frequently employed to boost his own fragile ego. This is a man who began his term by lying about the size of his inauguration audience. He lies about his popularity among Republicans. He routinely lies about the attendance at his cult rallies. And lately he has been obsessed with lies about the impeachment hearings hurting Democrats.

Fox News, Titanic

Contrary to Trump’s plaintive whining, polls show that it’s his own approval rating that has suffered throughout the impeachment hearings. A majority of Americans still favor his impeachment and removal from office. But that isn’t the only downside for Trump World. His state TV propaganda network, Fox News, is also being dragged down by the loathing he has cultivated for himself and his Republican Nationalist Party.

The numbers for the month of November tell a tale of woe for Trump’s media minions. Year to year, Fox News viewership for the total day in the all-important 25-54 year old demographic declined 11%. That compared to MSNBC’s rise of 5%. Fox’s daytime ratings in the demo declined 5% (MSNBC was up 19%). And Fox’s primetime schedule featuring Trump-fluffers Tucker Carlson, Laura Ingraham, and Sean Hannity, dropped 12% (MSNBC was up 8%).

MSNBC’s strong performance was once again driven by Rachel Maddow. Her program handily beat Hannity with an average audience of 572,000 a night. Hannity, Fox’s top rated program, trailed with only 554,000. But she wasn’t alone. Chris Hayes, Lawrence O’Donnell, and Brian Williams all notched highs for the year in their time periods. Williams ranked No. 1 in his timeslot among adults 25-54. On the dayside, Deadline: White House with Nicolle Wallace was the most-watched cable news show at 4:00pm for the third straight month.

This is the second straight month where MSNBC’s growth outpaced Fox News. And it’s the third straight month that Maddow has topped Hannity. During most of this time the news has been consumed by contentious issues like impeachment and the 2020 election. Fox News has juiced its programming with live, interrupted coverage of Trump’s rallies (19 so far this year). But even that Trumpioid-fix for addicted Trump cultists didn’t keep viewers from fleeing.

Democrats should learn from this that they need to keep up the pressure on Trump. It’s not only educating the public about his criminal activities, it’s having a positive impact on impeachment in the polls, and on ratings for programs that aren’t afraid to tell the truth about Trump. Democrats need to ignore Trump’s impotent wailing about “witch hunts” and lies about how adored he is. He isn’t. And the more we point that out, the lower he sinks into the abyss of his own lies.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

Thanks Trump! The Pumpkinhead President Scares Fox News Ratings Into an Abyss

The month of October has been a frightening experience for Donald Trump. His Chief of Staff, Mick Mulvaney, admitted on national TV that there was a quid pro quo with Ukraine to dig up dirt on Joe Biden. His personal attorney, Rudy Giuliani, had a nervous breakdown on Fox News. He was forced to reverse an idiotic plan to host the 2020 G7 summit at his Doral golf resort in Miami. And his one bit of good news – the death of ISIS leader Abu Bakr al-Baghdadi – produced a paltry two point bounce in a poll by his favorite, ultra-biased pollster, Rasmussen. Scary, huh?

Donald Trump, Fox News, Halloween

Trump was so terrified throughout the month that he fear-posted 104 panic-tweets attacking the fearsome chairman of the House Intelligence Committee, Adam Schiff. And as if the Offender-in-Chief doesn’t already have enough reasons to soil his trousers, the Trump-fluffing “news” network that he relies on to prop him up with worshipful propaganda, Fox News, fell on some hard times as well. The ratings for October reveal that impeachment has been good news for both America and Fox’s chief competitor, MSNBC.

The total day ratings for Fox News declined by a whopping 27 percent in the all-important 25-54 demographic, compared to October of 2018. In the same period MSNBC rose 12 percent. MSNBC also increased total prime time viewers 25 percent, and prime time demo viewers 16 percent.

This growth was driven by impressive gains by The Rachel Maddow Show, which was the #1 cable news program for the month among adults 25-54. Her show was up 13 percent, while Fox News’ Hannity declined 21 percent in that time slot. In total viewers Maddow was up 22 percent, compared to Fox’s 2 percent drop. She beat her direct competition, Sean Hannity, as well as Fox’s other prime time stars, Tucker Carlson and Laura Ingraham.

These gains were also present in other MSNBC programs. The Last Word with Lawrence O’Donnell was up 20 percent (Fox News dropped 22 percent). The 11th Hour with Brian Williams finished #1 in the 11 p.m. hour, up 25 percent (Fox News declined 31 percent). The Beat with Ari Melber delivered the network’s most-watched month ever in the 6 p.m. time period, up 34 percent (Fox News down 12 percent). Deadline: White House with Nicolle Wallace was #1 in total viewers, up 13 percent (Fox News dropped 27 percent). All In with Chris Hayes was up 24 percent (Fox News was down 19 percent). Even the weekend had great news with total day gains of 10 percent (Fox News dips of 32 percent).

There could be several explanations for this powerful performance by MSNBC and the simultaneous collapse of Fox News. Trump’s impeachment might have stirred more interest by progressive news consumers to tune in more. At the same time, it might have discouraged conservatives from watching the news at all. But there’s another possible factor that drove Fox’s viewers away: Donald Trump. He spent a fair amount of time bashing his own own best media outlet and even telling his followers to turn off Fox.

For instance, after a Fox poll showed him losing to Biden, Trump tweeted that “I have NEVER had a good @FoxNews Poll. Whoever their Pollster is, they suck.” And then there was the time he tweeted that “@FoxNews doesn’t deliver for US anymore. It is so different than it used to be.” And not mincing words, Trump told his Deplorables that “We have to start looking for a new News Outlet. Fox isn’t working for us anymore!”

It’s hard to determine whether Trump’s Fox bashing had any real impact on their ratings. But it isn’t hard to see that he is a fickle and vengeful narcissist who demands 100 percent adoration at all times, lest you be cast into the corn fields, aka TrumpScorn. However, it is more likely that television audiences were simply more interested in getting honest presentations of the news by real journalists instead of slobbering, glassy-eyed sycophants. And since a majority of Americans favor Trump being impeached and removed from office (even in that Fox News poll), even the opinion side of MSNBC would figure to be more popular.

If Trump has anything going for him at this time, it’s the “bloody highway crash” appeal that might cause viewers to tune to Fox in order to see exactly how his mental breakdown will unfold in real time. Sure, it’s morbid and gruesome, but hell, it’s Halloween. Everybody may just be in a weird mood.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

Rachel Maddow Rides Impeachment to Ratings Victory Over Trump-Fluffer Sean Hannity

In the week since House Speaker Nancy Pelosi announced that Donald Trump is the subject of an official House impeachment inquiry, there have been some extraordinary developments. Trump himself blew a gasket and began flinging rhetorical feces at Intelligence Committee Chairman Adam Schiff, and what he called Democrat Savages,” and even his faithful defenders at Fox News. Trump descended head first into paranoid rants accusing his perceived enemies of treason and assorted other imaginary atrocities.

Rachel Maddow

What’s more, the public has been rapidly accepting that Trump is guilty of high crimes and misdemeanors warranting his removal from office. Recent polls show a net 20 point swing in favor of impeachment. The Ukraine affair has the advantage of being quickly understood without the complexities of Trump’s unsavory connections to Russian and the 400 page Mueller Report that reveals criminality and obstruction of justice – if people would read it.

As the impeachment story heats up it is also having an impact on television news viewing. The past week saw MSNBC’s Rachel Maddow spike significantly as she focuses on Trump’s tribulations. Among the all-important advertising demographic of 25-54 year olds, Maddow handily beat her Fox News competition, Sean Hannity. Maddow averaged 586,000 viewers a day for the week, compared to only 550,000 for Hannity. This is good timing for Maddow whose new book – Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth – comes out today.

As the ratings and the polls consistently reflect the trouble Trump has caused for himself, he is becoming ever more desperate for the sort of flattery that fuels his tender ego. He typically finds it in the cultish sycophancy of Fox News and the utterly disreputable polling by Rasmussen. But lately he has been feuding with Fox and Rasmussen just reported a five point drop in his approval in the past week. Consequently he resorted to posting the results of an online poll at Breitbart “News.”

You might think it’s pathetic that Trump would rely on such a blatantly biased and unreliable survey of the crackpots who patronize Breitbart. But what’s even worse is that a poll taken in his own Twitter feed, with more than twice the number of respondents, has support for impeachment exceeding 90 percent.

It’s apparent that the movement to impeach Trump is only going to pick up steam as it goes forward. And along the way more people will be exposed to the facts offered by Rachel Maddow, while Hannity’s viewers slink off to the comforting seclusion of the underside of the rocks they call home. But this is no time to get complacent. Trump’s exploding derangement is going to spray psycho-shrapnel everywhere. And his most devoted disciples will even threaten civil war. In fact, both he and they and Fox News already have. So stay alert and engaged Resistors. This is just the beginning.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

Trump ‘Congratulates’ CNN for Having Low Ratings, Even Though His Are Much Worse

Having a healthy ego is a requirement for anyone who aspires to be President of the United States. But there has never been a president with the kind of psychotically twisted self-image as Donald Trump. He has explicitly declared himself as the best in the world at whatever subject he happens to be babbling about at the time. Whether it’s taxes or war or energy or finance or women, Trump is adamant that he knows more than anybody else (see the video below). It’s rather impressive that he can be so self-aggrandizing and so wrong at the same time.

Donald Trump, Loser

So naturally Trump is obsessed with rankings and ratings and other measures of ability that he can exploit to make himself feel like he isn’t the miserable failure that he knows he is deep inside. And since he regards Fox News as an extension of himself, the cable TV ratings are a big part of Trump’s notion of self-worth. That’s why when he saw some ratings data (from the Daily Caller, the ultra-rightist website run by Fox News host Tucker Carlson) that noted the poor performance of CNN, he leaped at the chance to sarcastically congratulate the network as if these results were specifically heralding him.

Of course, anyone who follows the cable news business already knows that CNN has been lagging behind both Fox News and MSNBC. So it’s hard to figure out why Trump got so excited. But more interesting is the fact that Trump’s joy seems to ignore an important part of reality: Trump’s approval is even worse than CNN’s ratings. In fact, as disclosed in a recent poll, the American people trust CNN more than they do Trump or Fox News:

“Attacks on the ‘fake news’ media have been a staple of President Donald Trump’s messaging as both a presidential candidate and commander in chief, but new polling from Morning Consult/The Hollywood Reporter suggests that when it comes to credibility, that rhetoric really only resonates with Republicans.”

This poll shows that a majority of 53 percent regard CNN as “credible.” The same goes for another target of Trump’s, the New York Times. And all three broadcast networks came in higher than 60 percent. Fox News was below all of them at 52 percent. And that’s with 70 percent of Republicans believing it’s credible (a number that affirms the cult nature of their relationship with both Fox and Trump). Numerous other polls have been conducted on the question of trust, and in every single case the American people said that they trust the media more than they do Trump.

Meanwhile, Trump’s own ratings have achieved a dubious distinction as being lower than any president in history. So Trump is right about being the best – at least at being hated. Even the disreputable, right-wing, pro_Trump pollster, Rasmussen, has Trump down five points (to 47%) since the release of the redacted Mueller report less than a week ago. The more reliable Reuters poll shows that Trump has declined to a dismal 37 percent.

So to shore up his faltering standing with the public, Trump has spent Monday morning frantically posting clips of Fox News slobbering all over him. No less than five such clips were tweeted featuring crackpots like Lou Dobbs and Mark Levin. It’s the only way he can manage to salve his wounded and fragile ego. He is a man consumed by fear. And every tweet wherein he lambastes special counsel Robert Mueller, and the “witch hunt,” and the “Angry Democrats,” and the media, just reinforces his guilt and his desperation to suppress it.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

Rachel Maddow is the #1 Cable News Program for First Quarter of 2019 Despite Trump’s Fox News Hype

The Rachel Maddow Show has achieved yet another milestone in her program’s ratings surge. She has been outperforming her competition since the midterm election last November. That includes staggering routs of Fox News and its primary Trump-fluffer, Sean Hannity.

Rachel Maddow

In a press release from MSNBC, Maddow is shown to have beaten “all other FOX News and CNN shows, according to Nielsen data from December 31, 2018 through March 28, 2019.” Furthermore, “this quarter was ‘Maddow’s’ highest-rated quarter ever in total viewers, averaging 3.07M total viewers at 9pm.” It’s a record-breaking achievement that demonstrates the audience appeal for an aggressively honest brand of reporting that respects the viewer and delivers facts that are well-sourced and documented.

The success of Maddow’s program was mirrored by much of the MSNBC schedule. The network’s Monday-Friday, 9:00am-5pm, viewing grew by a larger margin (17%) than Fox News, which actually declined two percent. The same goes for total day viewing that saw a nine percent increase for MSNBC versus a two percent drop for Fox News.

Additionally, The Last Word with Lawrence O’Donnell bested its Fox competition in its time period to be the #1 program for the quarter in both the 25-54 year old demographic and total viewers. It also outperformed Fox by growing ten percent compared to a seven percent decline for Fox. And another bright spot for MSNBC was Nicolle Wallace’s Deadline: White House, which also rang in at #1 against Fox’s long time host Neil Cavuto. And the press release notes that:

“Multiple MSNBC programs also achieved total-viewer ratings highs, including weekdays during ‘MSNBC Live with Stephanie Ruhle,’ ‘MSNBC Live with Hallie Jackson,’ ‘MSNBC Live with Craig Melvin,’ ‘Andrea Mitchell Reports,’ ‘MSNBC Live with Velshi & Ruhle,’ ‘MSNBC Live with Katy Tur,’ ‘MSNBC Live with Ali Velshi,’ ‘MTP Daily,’ ‘The Beat with Ari Melber,’ ‘Hardball with Chris Matthews,’ ‘All In with Chris Hayes,’ and ‘The Last Word with Lawrence O’Donnell’; and Saturdays during ‘UP with David Gura’ and ‘Weekends with Alex Witt.'”

It must be especially painful for Fox News considering how hard Trump worked to promote his State TV division. At times it was impossible to tell whether Trump was the President of the United States, or of Fox’s Marketing and PR department. At one point in March Trump posted ten Fox News videos in one flurry of weekend rage-tweeting.

This quarter also saw the publishing of an in-depth expose of the clinging embrace between Trump and Fox News by Jane Mayer of the New Yorker. Trump also came to the defense of two of Fox’s most offensive hosts, Jeanine Pirro and Tucker Carlson, whose prafane and insulting rants have cost them most of their advertisers. The Democratic National Committee made a profoundly wise decision to ban Fox from hosting any Democratic primary debates. That decision was affirmed shortly thereafter by a survey that revealed the depth of Fox’s right-wing nuttery. Meanwhile, Trump kept tweeting what he thought was good news about his favorite network.

All in all, it’s another stellar quarter for MSNBC, a network that was once written off as an also-ran that would always trail the perennial leader. And for Fox News it’s a bitter humiliation as their relentless and biased advocacy for Donald Trump, and shameless lying about his critics, proves to be a drag in the ratings race.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

Poor Fox News is Pathetically Bragging About a Few Days of Beating MSNBC’s Rachel Maddow

Fox News was once the dominant news network on cable TV. It was so far ahead of its competition that it seemed unthinkable that it could be challenged. That’s mainly because they corralled all of the Deplorable right-wingers into one barnyard pen, while the rest of the television news was dispersed across many other channels. But it was still a marketing angle they could use as a cudgel against their competitors.

Fox News, Rachel Maddow

In recent years that domination has has dissipated substantially. And particularly in the past few months, MSNBC has caught up, and quite often surpassed Fox news in the ratings. Rachel Maddow’s program has been crushing Sean Hannity, her direct time period competitor, on a nearly nightly basis ever since the midterm elections last November.

In what seems to be a reaction to the surging performance of MSNBC, Donald Trump took measures to prop up Fox News which acts as his personal, state TV mouthpiece for propaganda. He’s has fervently promoted his fave hosts including Hannity, Laura Ingraham, Tucker Carlson, and Jeanine Pirro. He even did so on Thursday night at his latest cult rally in Michigan. It’s often hard to tell whether Trump thinks he’s working for the American people or for Fox’s PR department.

Fox News has also started to boast about their ratings. They featured a story on their website’s home page that celebrated what they called “Maddow’s Deep Dive.” What makes this extraordinary is that this isn’t the sort of thing that any network does. When was the last time anyone has seen CBS or CNN make a story about their ratings a news item? That’s generally reserved for the TV trade press. But even more embarrassing for Fox is that they have to do this at all. They are effectively conceding that they have been the big losers of late and now are proud that they’ve had a few days where they aren’t in the ratings cellar. It’s an admission that they are underperforming MSNBC and it is therefore cause for joy that they came out on top for a while.

It should be noted that this “success” for Fox News is occurring just after the release of a four page letter by Trump’s plant in the Justice Department, Attorney General William Barr. The letter purports to be a summary of the 400+ page report by special counsel Robert Mueller. But it is a gross misrepresentation of that document by all accounts. And that includes the account of Fox’s senior legal analyst, Judge Andrew Napolitano, who says that there is evidence of conspiracy and obstruction of justice in the full report. So it’s natural for Maddow’s viewers to take a break from what can be considered a slow news cycle, while Fox’s viewers pile in to get their pro-Trump fantasies gassed up.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

Whether or not this constitutes a trend in the ratings, or is a temporary blip remains to be seen. But the fact that Fox News was compelled to throw a party simply because they edged out Maddow – who rose from nowhere to become a giant killer – just proves that Fox is worried and has to brag about briefly beating a show that they used to ignore as unworthy of their attention. Maddow and MSNBC are clearly making Fox so nervous that they can’t even hide it. That’s great news for MSNBC.

Trump Pumps Fox News Ratings Despite Their Primetime Shows Losing to MSNBC Four Months Straight

There is a stench of desperation in seeing a president so brazenly genuflecting to a sycophantic “news” enterprise. Especially one that serves as his personal State TV mouthpiece. But that’s what has transpired between Donald Trump and Fox News. It’s gotten to the point where he appears to be acting more like the president of Fox News PR and Marketing than of the United States. Just last week he posted ten videos of Fox programs touting his eminence.

Donald Trump Sean Hannity

Trump’s devotion to Fox News is so all-consuming that it takes up more than half of his Twitter feed. He tweets more about Fox News than about “witch hunts,” although many of his tweets combine both of those subjects thanks to Fox’s own obsession over that particular conspiracy rant. But on Tuesday Trump took the additional step of bragging on Fox’s behalf about their ratings:

There’s a lot to unpack here. First of all, Trump already declared that the media has lost its credibility many times, going back nearly two years. Secondly, the Mueller investigation that he calls a “witch hunt” has produced dozens of indictments and seven convictions, so far. And with the release of the Barr Letter (allegedly summarizing the Mueller Report), Trump even praised special counsel Robert Mueller as “honorable.” Thirdly – well, we don’t really need to go into the absurdity of Trump’s self characterization as “your all time favorite duly elected President, me!” His historically low approval polling settles that question.

Finally, Trump leaped into the TV marketing and promotions game by hyping what he thinks are good numbers for Fox News. It needs to be noted that that is NOT his job! But he persists in boasting as if Fox’s performance reflects on him personally, which in many ways it does. But his analysis is pitifully ignorant. His assertion that the Mueller news affected the ratings race is based solely on the steam emanating from the various orifices in his head (and perhaps other body parts as well). But more importantly, Mueller has been in the news all month and the ratings over the course of more than just the one day that Trump is focused on tell a completely different story.

For the month of March so far, Rachel Maddow has beaten her competition, Sean Hannity, in the all-important advertising demographic of 25-54 year olds. And in total audience they are separated by a miniscule fifty thousand viewers, with both coming just short of three million on average per night. Longer term, though, Maddow has crushed Hannity for the past four months straight.

So Trump is going out of his way to celebrate the ratings on a single night that has no bearing on the overall ratings picture. It’s what losers in the media do when they haven’t got a real story of success to pitch. And Trump is going all out to help his pals at Fox. He has scheduled his first post-Barr Letter interview for Hannity’s program Wednesday night. Although it’s a stretch to call these love fests interviews since they mainly consist of Hannity feeding Trump narratives he can brag (and lie) about. Undoubtedly the faithfull MAGA cultists will tune in for more of their regularly scheduled propaganda. But the real test will come in the days and weeks following these staged, reality TV style events.And if the past four months is any indicator, we won’t be seeing any more of these Trump pumps on his Twitter feed.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

Rachel Maddow Stomps Sean Hannity with 4th Straight Monthly Win vs State TV (aka Fox News)

A couple of years ago Fox News was regarded as an invincible monolith on cable news that no other network could challenge. It was a fallacy created by their catering to a hard-core right-wing constituency that behaved like mesmerized cult worshipers, but it had the effect of corralling the whole demographic into a plurality of viewers while the other networks divided the rest of the audience.

Rachel Maddow, Sean Hannity, Fox News

However, that tactic has lost its potency. Ever since the midterm election in early November, the Rachel Maddow Show has dominated her time period and helped to boost the ratings of her MSNBC colleagues. For four straight months Maddow has beaten the previous time period champ, Sean Hannity, by significant margins.

For the month of February Maddow’s ratings improved by nine percent over the prior year. She was the most-watched cable news program among adults 25-54. She won all but three nights in the entire month. Meanwhile, Fox News has been struggling to keep people tuned in. Tucker Carlson was down four percent year-over-year in total viewers. Laura Ingraham was down six percent. And Hannity was off seven percent. In the coveted advertiser demo of 25-54 year olds, Hannity has lost nearly a quarter (23%) of his audience. In fact, the whole Fox News primetime roster is down in the demo by twenty percent.

The dominance of Maddow’s program has increased over time. And on February 27 (the day following the House Oversight Committee’s hearing with testimony by Donald Trump’s former lawyer Michael Cohen), she had the highest rating ever for her show. This performance has resulted in MSNBC achieving ratings records overall. From Morning Joe in the AM, to Nicolle Wallace in the afternoon, to primetime, MSNBC has enjoyed double digit growth.

In addition to Fox’s ratings woes, they are also suffering an exodus of advertisers. Some of that is due to their declining ratings, but most of it is because advertisers just don’t want to be associated with programs that advocate bigotry and promote violence. It’s gotten so bad that the ad sales folks at Fox are afraid to even try selling these shows to advertisers. Consequently, Trump has had to be enlisted in a campaign to rescue the failing network’s biggest “stars.” And it’s a two-way street with Fox hosts like Hannity and Jeanine Pirro showing up at Trump’s cult rallies.

Television ratings can be fluid and swerve back and forth between various networks and programs. But the rise of MSNBC has defied the predictions of most analysts. And their sustained dominance over many months has been particularly surprising. This is no fluke. And it is not likely a coincidence that this success has occurred as Democrats have increased their presence in Washington, and the legal peril for Trump has exploded.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

As Trump’s prospects continue to decline, more people will tune in to MSNBC for the real news that Fox ignores and suppresses. And as more people become informed, Trump’s fortunes will wither even more. It’s beautiful downward spiral for a criminal president and his TV sycophants.

Rachel Maddow Leads MSNBC to a January Freeze-Out of Sean Hannity and State TV (aka Fox News)

The new year has started off with big bang for MSNBC and its star anchor Rachel Maddow. For the past couple months her program has been smothering her Fox News competition, Sean Hannity. It began immediately after the midterm election on November 6th and hasn’t slowed down since. And January’s results confirm that it was no fluke. Maddow has definitely caught fire and her sharp analysis and engaging manner of unfolding complex subjects is clearly winning over viewers.

Rachel Maddow, Sean Hannity

Some of the highlights from the January Nielsen ratings include that Maddow was the number one non-sports show on all of cable, not just just news programming. She dominated in both total audience and the advertiser friendly 25-54 demographic. Her success helped drive up the performance of her primetime colleagues Lawrence O’Donnell and Brian Williams. In fact, that bloc of programming won every hour for the entire month.

Maddow’s show contributed to MSNBC’s impressive audience growth. It gained fourteen percent in total day, and six percent in prime time versus January 2018. During the same time period Fox News declined significantly. It’s total day viewership was down eleven percent. In primetime Fox News lost ten percent. And those numbers were even worse for in the 25-54 demo: down twenty-one percent total day, and twenty percent in the demo.

Almost as satisfying as Maddow’s success is the failure of Fox’s Sean Hannity. Once the unchallenged cable news champ, Hannity’s total ratings crashed nineteen percent since the midterms in November. His fall in the demo was a massive thirty percent. His Fox News lead-in, Tucker Carlson, didn’t fare any better. He was Fox’s top program, but he trailed Maddow by seventeen percent in total audience, and by nineteen percent in the demo. It’s a relief to know that America’s television viewers are recognizing the hatred and racism that emanates from the likes of Carlson and Hannity and are changing the channel.

What’s more, Carlson and Laura Ingraham are suffering from an advertiser exodus due to their offensive positions. Carlson mainly for his open advocacy of white nationalism. And Ingraham for her attacks on the kids from Parkland, Florida, who survived the school shooting last year. So their shows are not only losing viewers, but they aren’t making any money either.

In addition to the solid wins by Maddow, there was good news in January’s numbers for the rest of the MSNBC roster. The Last Word with Lawrence O’Donnell and The 11th Hour with Brian Williams were both number one in both total audience and the demo. Morning Joe rose fourteen percent while its competition, Fox and Friends, sunk ten percent. Hardball was number one in total viewers. And the programs hosted by Chris Hayes, Ari Melber, Stephanie Ruhle, Hallie Jackson, Craig Melvin, Andrea Mitchell, Ali Velshi, and Katy Tur all posted record numbers. One particular standout was Deadline: White House with Nicolle Wallace, which was number one in total viewers, beating perennial Fox News host Neil Cavuto.

The days of Fox News dominating the cable news ratings are definitely over. And thanks for that should go to Rachel Maddow for redefining how a successful news program can be produced. She does not follow the daily tweetstorming of the President, and never hosts panels of belligerent partisans yelling over each other. She presents detailed examinations of serious issues in an honest and accessible way, and respects her audience.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

But some thanks should also go to Donald Trump for behaving like a loathsome cretin whose flagrant lies are driving away whatever few rational thinkers are still left watching Fox News. Those who remain are the barrel-bottom crud who enjoy wallowing in ignorance and will never be pried loose from their cult worship.

Crybaby Trump’s Fear and Whining Loses to Pelosi and Schumer in Nielsen Ratings

The most prominent character flaw of Donald Trump (among so many) is his dangerously malignant narcissism. He has an ego so large and fragile that its collapse could produce a tsunami big enough to wipeout much of the civilized world. The evidence of this is often revealed in his frequent bragging about things he undeservedly takes credit for, and his whining about failures for which he refuses to take any responsibility.

Donald Trump, Loser

Naturally, any poll that he can strain something positive out of, he will feature prominently on his Twitter feed. And among the surveys that he most likes to promote are those taken by Nielsen Media Research. Trump just gets giddy with excitement when he excels in the ratings. So the results of his Oval Office speech on Tuesday night are likely to bring a storm of rage due to his defeat at the hands of his Democratic foes, House Speaker Nancy Pelosi and Senate Democratic Leader Chuck Schumer.

When Trump finds out that more people watched The Pelosi/Schumer Show than his pathetic babbling about steel barriers and beheadings, he may have a stroke. Sure, some Fox News viewers tuned out after he signed off. But the audience increased for the other cable networks enough to exceed the total for his audience. And the combined post-Trump total for MSNBC and CNN surpassed the number of viewers on Fox.

NETWORK TRUMP SCHUMER/PELOSI
FOX NEWS 8,221,000 7,864,000
MSNBC 4,025,000 4,461,000
CNN 3,390,000 3,742,000
TOTALS 15,636,000 16,067,000

If Trump was hoping to command a large audience of dimwits he could persuade with his oozing charm, he failed bigly. Not only did he give a presentation that induced narcolepsy, it lead to a Wednesday afternoon meeting with Democrats where Trump stormed out in a huff upon hearing that he still wasn’t gonna get the wall he wanted from Santa. Then he tweeted an insolent and incoherent message:

Trump seems to think that by agreeing to reopen the government, he’s entitled to total subservience from Democrats who still oppose the wall for a host of legitimate reasons. Those reasons don’t disappear because Trump finally behaves responsibly and Congress does the job they’re paid to do. And the wall isn’t his reward for releasing a hostage nation from his aspiring authoritarian grip.

There’s no way that Trump can win this argument because he’s relying only on an infantile insistence that everyone bow down to his demands. But Republicans in the Senate are already starting to fall away as they realize that deliberately hurting their constituents is bad politics. So it’s only a matter of time before Trump caves in with some face saving resolution that still denies him his precious wall.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.