March Maddow-ness: MSNBC Dominates Fox News in the March Ratings Championship Game

Posted by Mark NC on March 31, 2018 at 3:14 pm. 4 Comments :

Two years ago, Fox News was the unchallenged king of the cable news networks with ratings that sometimes exceeded the combined total of CNN and MSNBC. Last year, Rachel Maddow showed surprising strength against her competition, Sean Hannity. But now it is becoming a regular occurrence that MSNBC beats Fox News over significant parts of the daily schedule.

MSNBC’s ratings success is driven by Maddow’s continued surge. She is no longer a quirky thorn in Fox’s side. She regularly wins her time period in the coveted advertising demographic of 18-34 year olds. In March she beat Hannity every single day of the month except for one. Her average audience for the month was 651,000. That compares to Hannity’s average of 568,000. But even more impressive is that Maddow also bested Hannity in total viewers fourteen out of the twenty-one weekdays in the month. Her average for total viewers was 2.99 million vs. Hannity’s 2.87 million.

MSNBC should also be proud of having better audience numbers in the demo than Fox News for most of the evening hours including primetime. Their average from 4:00pm to midnight was 458,400 vs. Fox’s 455,800. The Last Word with Lawerence O’Donnell won its time period thirteen of the twenty-one weekdays in March. And The 11th Hour with Brian Williams came out on top on nineteen days. Both of those programs scored higher than their competition (Laura Ingraham and Shannon Bream respectively) for the full month. And although Fox News generally did better during most of the daytime time periods, Deadline with Nicolle Wallace managed to beat Fox’s Neil Cavuto on eight days.

A weak point in MSNBC’s schedule is All In with Chris Hayes. Which is too bad because it’s an excellent show that has been recognized with multiple Emmys. However, it needs some juice if it’s going to be a decent leadin for Maddow and the rest of their primetime. They should think about pairing Hayes with Joy Reid as a co-host. Reid’s weekend program has been showing strength and is popular among MSNBC’s core audience. And it wouldn’t hurt to consider swapping Nicolle Wallace into Chris Matthew’s Hardball slot. Wallace has demonstrated her ability to pull in viewers, and Matthews may play better in the earlier, newsier part of the day.

The bottom line is that Fox News can no longer consider itself the number one network for cable news. It has been declining with each new reporting period. In January Fox News dropped fourteen percent in primetime. And February topped that with an additional fifteen percent decline. Meanwhile, MSNBC gained significantly in both of those months. February’s percentage gains were over twenty percent. Even worse for Fox News was their actual earnings performance. Their revenue rose less than either of their competitors – a measly seventeen percent. CNN’s rise doubled that to thirty-two percent. And MSNBC rocketed up sixty-two percent.

We can expect Fox’s earnings to fall even more in April with the advertiser exodus they are experiencing due to Laura Ingraham’s reprehensible attack on David Hogg, one of the survivors of the Marjory Stoneman Douglas high school shooting in Parkland, Florida. So far there are at least eighteen major advertisers who have pulled their business from her show. And in the midst of that she just announced that she will be on “vacation” all of next week. For the record, that’s the same thing Bill O’Reilly did after his advertisers bailed en masse and just before he was canned by Fox.

UPDATE: Forbes affirms the above ratings analysis.

In Unhinged Speech Trump Slobbers Over Foreign Despots While Attacking America’s Free Press

Posted by Mark NC on March 11, 2018 at 10:13 am. 2 Comments :

The President of the United States left Washington, D.C. this Saturday, but didn’t head south to his luxury Mar-a-Lago resort in Palm Beach as usual. Instead Donald Trump went up to Pennsylvania to deliver a campaign speech on behalf of Rick Saccone, who is at risk of losing to Democrat Conner Lamb next Tuesday in a district that Trump won by twenty points. The rally was reminiscent of Trump’s aimless campaign speeches in 2016 where he pontificated like a mad evangelist for an hour or more.

In keeping with his practice of shrieking sermonizing, Trump made a point of attacking what he considers the the scourge of his existence: the media (video below). He rattled off the sort of derogatory slander that would ordinarily be reserved for bitter enemies of all that is righteous. It was a storm of damnation, both personal and broadly general.

For instance, Trump lashed out at NBC’s Meet the Press calling it “A show now headed by sleepy eyes Chuck Todd. He’s a sleeping son of a bitch, I’ll tell ya.” Remember, this speech was at a daytime rally with children present. He also went after an unnamed “certain anchor on CNN” who he said was “fake as hell, CNN. The worst. So fake. Fake news.” And he wasn’t letting NBC off either. He ranted that they were “perhaps worse than CNN, I have to tell you. And MSNBC is horrible.” Continuing down that path of raw animosity he called MSNBC “third rate. And NBC, which is horrible. Their newscast, by the way is not doing well. On NBC network. They’re heading down the tubes.”

This might be a good time to inject some facts into the discussion. NBC’s newscast anchored by Lester Holt has won ten consecutive quarters in the key advertising demographic of 25-54 year olds. They were also number one in the most recent sweeps period of February 2018. And their morning news program, the Today Show, topped their competition (ABC’s Good Morning America and CBS This Morning) in both the demo and total viewers. As for MSNBC, Rachel Maddow has been beating Trump’s BFF Sean Hannity on a regular basis.

But Trump wasn’t about to let mere reality interfere with his delusions. He went on to make a ludicrous and utterly nonsensical prediction about the media that he despises so, and which he is convinced hates him. Pointing to the press at the rally he said…

WTF is he trying to say here? That the media that he accuses of trying to destroy him will suddenly reason that it’s in their interest to support him? If that’s true, then why wouldn’t they support him now for the same reasons? What’s more, he’s implying that the media’s surging ratings are the result of having him around to attack. Which means that more viewers are watching because they enjoy seeing him get hammered. That’s actually true. Every poll shows that Trump has the lowest approval rating of any president ever recorded. So people probably are happy to see him get cut down by responsible journalists whose reporting of Trump’s failures is just part their job.

The tone that Trump sets in these rallies is decidedly hostile and un-American. He praises China’s Xi Jinping, who just maneuvered himself into being president for life (of which Trump is envious). He declares that he blindly trusts Kim Jong Un’s promise to refrain from missile and nuclear testing. He protects Vladimir Putin’s Russia from sanctions mandated by Congress as punishment for their election tampering. Trump speaks of these and other anti-democratic tyrants in radiantly glowing terms. But he viciously insults fellow Americans who practice their Constitutionally protected right to freedom of the press. And he thinks that’s how to MAGA – or KAG, as he now says (Keep America Gross).

Scaramucci Tells Fox News that Rachel Maddow Needs an Anti-Anxiety Suppository

Posted by Mark NC on March 9, 2018 at 1:49 pm. 2 Comments :

Well, here’s something you don’t see everyday (unless you’re watching Fox News). Donald Trump’s former communications director, Anthony Scaramucci, was a guest on Friday’s episode of Fox and Friends. This is the guy who lost his White House job a mere ten days after he was hired because of a profanity-laden meltdown attacking fellow Trump staffers. He’s a hot-head in the mold of Trump who continues to serve as a loyal surrogate.

During his interview by the “Curvy Couch” potatoes (video below), the Mooch leveled another of his patented gross-outs, this time aimed at MSNBC’s Rachel Maddow (who is slaughtering Fox News and Sean Hannity). It was wholly inappropriate personal insult that was devoid of substance. In other words, it was pretty much the same bullshit non-reasoning that all of the cretins on Fox News resort to. About Maddow he said that…

To be clear, Scaramucci is criticizing Maddow as being “deranged” and having an anxiety problem. The same guy who told the New Yorker that Reince Priebus is a “fucking paranoid schizophrenic,” and that Steve Bannon engages in self-fellatio, and that he wants to “fucking kill all the leakers” in the White House. That’s the guy who thinks that Maddow and other liberals should “take it easy?” Yeah, whatever. [Note: Scaramucci later tweeted an apology].

The topic of the segment was Trump’s announcement that he accepted Kim Jong Un’s invitation to meet and discuss a resolution to their juvenile slap-fight on Twitter. The Fox News crew was aghast that Maddow would have anything critical to say about that. They played a clip from her show wherein she wondered…

Those are perfectly reasonable questions. What’s more, Trump’s impulsive agreement to meet with Kim demonstrates a dangerous incompetence with regard to what Trump considers his greatest asset: dealmaking. A meeting with the President of the United States is an asset that a smart negotiator would reserve until other concessions were made by the opposing party. Trump gave it up at the very beginning. He got nothing for it, or for the legitimacy it grants to Kim. He could have at least asked that the Americans currently being held in North Korea be released as a prerequisite to a meeting.

Fox News is predictably hailing Trump’s concession to meet Kim as a historic achievement. Never mind that the meeting hasn’t taken place and there are no guarantees that anything productive will result from them. In fact, there’s a fair chance that a summit between The Dotard and Little Rocket Man might make everything worse. They are two unstable, narcissistic individuals with little respect for one another. If their common stubbornness results in a fruitless affair, it might even make military conflict more likely as the prospects for diplomacy fade.

Time will tell if Trump can attend this meeting (if it even comes to pass) without screwing up. In his meetings with Congress he has proved that his word is virtually worthless and neither Democrats nor Republicans can rely on him to follow through. In the meantime, we fan expect philistines like Scaramucci to keep showing up on Fox News slinging insults and ignorance at their dimwitted audience. And maybe the world will survive a little bit longer.

https://youtu.be/eLAwevCLZtE?t=2m18s

Trump Hypes Fox News Ratings While Ignoring the Success of Rachel Maddow and MSNBC

Posted by Mark NC on March 6, 2018 at 11:58 am. NO Comments :

There is something deeply disturbing about a president who obsesses about television ratings. Especially when it’s focused so narrowly on one particular network that serves as his biggest media booster. Donald Trump has spent more time on Twitter fawning over Fox News than almost any other single subject. He frequently tweets or retweets things he just watched on Fox and Friends or Hannity as if they were his closest advisors.

On Tuesday morning Trump retweeted a post by his son Eric that celebrated Fox’s ratings performance in February. Why on Earth was this so important to someone who is currently burdened with a nuclear standoff with North Korea, Russian interference in American elections, a trade war that he instigated, children being massacred in schools, undocumented residents who have spent nearly their whole lives in the U.S. facing deportation, and so many other serious matters? It’s almost as if his only experience for running the country came from being a TV personality.

Okay, so Fox had a pretty good month. They lost January, so it must be a relief to them – and to Trump. However, their February win wasn’t exactly a runaway. While Trump slams his arch-enemy CNN in this tweet, he neglects to mention MSNBC and Rachel Maddow. As News Corpse reported last week, Maddow had another impressive month, falling just short of beating Sean Hannity again in the key demographic of 25-54 year olds. And although her average audience was shy of an outright victory, she did win more days during the month than Hannity did.

What’s more, in January Fox News dropped fourteen percent in primetime. Now February has topped that with an additional fifteen percent decline. Meanwhile, MSNBC gained significantly in both months of this new year. February’s percentage gains were over twenty percent. Funny, Trump never mentioned any of that. But he did tweet about the ratings for the Oscar telecast on Sunday. And for some reason he took delight in the numbers having declined. Apparently our President is happy when the film industry, a major national employer and contributor to America’s domestic and export economy, is doing poorly.

Trump’s tweets on behalf of Fox News are more evidence that the network is a wholly owned and operated division of the Trump administration. Or is it the other way around? Or are both Trump and Fox News divisions of Russia’s Putin Enterprises Worldwide. All three scenarios are way too plausible. But most Americans would agree that the President has more important things to do than analyzing TV ratings and promoting programs that unfailingly exalt their Dear Leader. Jake Tapper of CNN had a pithy commentary himself on Twitter saying…

And conversely, if you’re a news organization and the folks in power are constantly maligning you, you’re doing it right. By definition. There’s a reason that Trump is relentlessly attacking CNN, the New York Times, the Washington Post, etc. He’s afraid because actual journalists are revealing his criminal activities and those of his associates. His only recourse is a campaign of smear tactics. But that is only making him look even more guilty. So keep it up, Donnie. And remember, no matter how bad the ratings are for CNN, yours are still worse.

Rachel Maddow Guides MSNBC to a Strong February 2018 – Fox News and Hannity are Scared

Posted by Mark NC on March 2, 2018 at 10:40 am. 3 Comments :

In another embarrassingly weak performance, Fox News has suffered a ratings fall-off in February 2018 that signals more trouble ahead. Fox’s declining fortunes are becoming a regular event. In January the network dropped fourteen percent in primetime. Now February has topped that with an additional fifteen percent decline. Meanwhile, MSNBC gained significantly in both months of this new year.

In January Rachel Maddow outperformed Hannity, and all other cable news programs, in the key audience demographic of 25-54 year olds. She came just short of repeating that performance in February with an average of 635,000 viewers per night. Hannity edged her out with 643,000. However, of the twenty days in February, Maddow won a majority (eleven) of them.

Maddow’s practice of covering breaking news and the unfolding scandals of the scandal-ridden Trump administration has proven to be an unqualified success. Her deep dive into research and expert analysis continues to draw devoted viewers. Two years ago no one would have predicted that Fox would be a second place news network. Fox actually moved Hannity into a direct time period competition with Maddow in an attempt to blow her out with his top rated program. That didn’t go exactly according to plan and must be gnawing at Hannity and his Fox bosses.

Consequently, Hannity’s program is sinking into ever more ludicrous conspiracy theory territory. He is challenging Alex Jones as the right-wing’s most unhinged crackpot. On almost every show Hannity ignores actual news of Trump’s daily failures. Instead, he features topics exploring Hillary Clinton’s ancient and baseless controversies, or some version of the alleged “deep state” takeover of America. And of course, Hannity is serving his master in the White House with constant attempts to slander special counsel Robert Mueller and the FBI.

These subjects are also spread across the Fox News schedule. It’s why Fox viewers are so often shown to be more uninformed (or ill informed) than viewers of any other news network. And it is probably contributing to the overall audience decline at Fox as people seek out actual news and information relevant to their lives. But it is consistent with the Fox News commitment to defend Trump at all costs.

The Fox News mission has always been to prop up the conservative, Republican agenda. But it’s more immediate objective is to discredit the investigations into Trump’s unsavory connections to Russia (and other financial corruption). And flagrant propagandists like Hannity, Tucker Carlson (who just called Democrats anti-American), and the “Curvy Couch” potatoes of Fox and Friends, are focused intently on smearing America’s law enforcement and intelligence institutions. They are putting their rancid partisanship before the interests of the country. And America’s television viewers are reacting with disgust and seeking out more credible reporting. Which is good news for Maddow and MSNBC.

Fox News is SHOCKED that President Obama Knew What Was Going On During His Presidency

Posted by Mark NC on February 13, 2018 at 12:34 pm. 5 Comments :

Republicans are flailing furiously as they try to avoid sinking further into the depths of Donald Trump’s presidential sewer. The controversy over the now-former White House staff secretary Rob Porter’s domestic violence continues to simmer as Trump’s excuses and explanations keep changing. And Trump’s legislative incompetence is preventing a popular resolution to the immigration debate from progressing.

Meanwhile, over at Fox News there is a budding pseudo-scandal involving an email that President Obama’s National Security Advisor, Susan Rice, sent to herself last year. The email was essentially a documentation of her notes after an Oval Office meeting. There is nothing remotely controversial about the email (which Rachel Maddow breaks down brilliantly here), but that doesn’t stop Fox News from trying to whip up outrage in their easily excitable and dimwitted viewers.

The most hair raising excerpt that the Fox folks could find is a single sentence that says merely that Obama “reiterated that our law enforcement team needs to proceed as it normally would by the book.” Grab the smellin’ salts, Bertha. That darky Kenyan tried to do some stuff the way it’s ‘sposed to be done!

Throughout the day Fox News hammered on this irrelevancy as if they had just resolved O.J. Simpson’s search for the “real” killers. And by the evening Sean Hannity was primed and rarin’ to go with his own hyperbolic distortions of reality. His ranting was on the order of Alex Jones-style conspiracy freak-outs. But that’s become so common it hardly needs mentioning. What stood out were the comments of one of his trio of ultra-rightist guests (video below). After offering his own interpretation of the Rice email as “CYA” (cover your ass), Hannity asked GOP Florida Attorney General (and enthusiastic Trump-fluffer), Pam Bondi for her interpretation. Bondi replied that:

Well, thank you very much. That was generous of Bondi to concede that the former president was well informed and competent. It is certainly ludicrous to suggest that Obama was ever negligent or inattentive in his duties. That’s such a stark contrast from what most Americans think about the current president. Even Republicans have been adamant that Trump doesn’t know what the heck is going on at any point in time.

For instance, they insist that he knew nothing about the Porter affair. He didn’t know that the anti-Muslim videos he retweeted were fake. He didn’t know that Nazis were marching in Charlottesville. He didn’t know that his son was meeting with Russians. He didn’t know that he wasn’t supposed to tell Russian diplomats secrets he learned from Israeli intelligence. He didn’t know how hard it would be to be president. And on and on.

Given Trump’s obvious ignorance on so many issues critical to governing, it’s nice to see that someone appreciates that Obama knew what was going on. And for that opinion to make it to the air on Hannity’s program is downright startling. Unless I’m missing something. You don’t think I’ve misinterpreted Bondi’s meaning, do you?

Rachel Maddow Swamps Hannity to Become the #1 Cable News Show for January 2018

Posted by Mark NC on February 1, 2018 at 9:19 am. 2 Comments :

Last September Fox News moved Sean Hannity’s program to 9:00pm to compete directly with MSNBC’s Rachel Maddow. Looking back they might not consider that a particularly smart decision. Hannity is Fox’s highest rated program, but it consistently comes up second to Maddow, which must be a painful embarrassment. And the first month of 2018 was almost all Maddow’s

The first week that Hannity aired in Maddow’s time period he looked pretty good. Of course he front-loaded the show with high profile guests including Fox favorites like Steve Bannon, Bill O’Reilly, and Rush Limbaugh. He certainly wasn’t going to keep that up. But it was enough to get Donald Trump to retweet his son Eric bragging…

It was mostly downhill from there. In January Maddow outperformed Hannity, and all other cable news programs, in the key audience demographic of 25-54 year olds. She averaged 677,000 viewers to Hannity’s 636,000. She scored solid victories for three of the four weeks in both the key demo and total viewers. The last week of the month Hannity staged a bit of comeback as he ramped up his wild-eyed, conspiracy theory rhetoric. But by month’s end Maddow still had a higher average rating than Hannity.

What’s more, MSNBC was the only cable news network to see ratings gains year-over-year. They grew in total prime time viewers more than sixty-one percent, and in total day viewers more than fifty-five percent. Meanwhile, Fox News declined fourteen percent and eighteen, respectively, in those same metrics.

It would be an understatement to call Hannity’s deranged broadcasts “over the top.” He repeatedly assailed the FBI and special counsel Robert Mueller as corrupt agents of the “deep state” who were acting on behalf of a “secret society.” These were deliberate attempts to smear those investigating Trump’s unsavory relationships with Russia. Hannity’s rants derailed with repetitious hyperbole such as…

“…the biggest scandal in American history.”
“…never seen in American history.”
“One of the biggest political scandals in modern U.S. history.”
“…far bigger than Watergate.”
“…makes Watergate look like stealing a Snickers bar.”
“This is Watergate on steroids and human growth hormones.”

No doubt this nonsense will play well among Hannity’s dimwitted viewers and the glassy-eyed disciples of Donald Trump. Hannity is striving to steal the mantle of right-wing kook from Alex Jones. And his guests are often more tightly wound than he is.

This strategy could pay off over time because so much of the conservative audience has a an affinity for tabloid melodrama and unrealistic political soap operas. They like nothing better than the wingnut version of Housewives of Washington, D.C., mixed with some Duck Dynasty doofusness, and a healthy dose of white nationalism. You know, the makings of the average Trump voter. And Hannity is serving it up by the shovel-full.

Time will tell if Maddow’s thoughtful, well-reasoned, fact-based brand of intelligent discourse will continue to best Hannity’s Lowbrow Racist Hour. But it’s encouraging to see how successful she has been against competition that was considered unbeatable a year ago.

Rachel Maddow Starts 2018 With Commanding Lead Over Sean Hannity and Fox News

Posted by Mark NC on January 17, 2018 at 12:13 pm. NO Comments :

Washington politics in 2018 so far promises to be a rollicking ride with unrelenting foolishness and embarrassments from the White House. In a few short days Donald Trump has managed to insult El Salvador, Haiti, and the entire continent of Africa. His former campaign chair and White House chief strategist, Steve Bannon, was quoted accusing the President’s son of treason, and then was subpoenaed by special counsel Robert Mueller. And growing concerns about Trump’s mental fitness spurred him to laughably declare that he’s a “stable genius.”

However, with regard to the Nielsen ratings of the cable news networks, the new year is starting off pretty much the way last year concluded. Rachel Maddow continues to surge with poignant reporting on subjects that America’s news consumers are clearly interested in. She is dominating her competition on Fox News and providing a boost to her colleagues on MSNBC. Meanwhile, Fox News is more often finding itself in the unfamiliar position of an also ran with reporting that is becoming more deranged everyday. They appear to be adopting the editorial lunacy of Alex Jones’ Infowars and other right-wing fringe outlets that specialize in conspiracy theories and propaganda.

In the first two weeks of 2018, Maddow has won every single night in the key 25-54 year old demographic. She’s consistently beating Sean Hannity and every other cable news program in primetime. She has a twenty-one percent average margin of victory over Hannity (686K vs. 568K) for the first half of January. Maddow is also topping Hannity in total viewers by about eight percent (3.1M vs. 2.9M), driven by victories in seven out of nine nights.

MSNBC is seeing its schedule score additional victories with the programs that follow Maddow. The 11th Hour with Brian Williams beat Fox News @Night with Shannon Bream every night. The Last Word with Lawrence O’Donnell beat Fox’s Laura Ingraham Angle eight out of nine nights. And MSNBC took the whole primetime block four nights during the period.

Maddow’s dominance of Hannity is a huge embarrassment for Fox News. He was the only old-timer left after Bill O’Reilly was fired for serial sexually predatory behavior, and Megyn Kelly quit in part due to the sexual harassment she suffered. That left Hannity as the de facto face of Fox News. And as he drifted further over the edge of wingnut extremism his ratings were battered by his fetish for Hillary Clinton’s emails and a tedious obsession with the debunked Uranium One non-scandal.

With each new day Fox News is cementing its role as the state-run TV news network. If they think they will restore their past glory by sucking up to Donald Trump, the most unpopular president in history, they are going to be sorely disappointed. But don’t expect them to change course now. Fox News will continue to lavish undeserved praise on Trump, and defend his every failure, for the foreseeable future. At this point they have no clue, or interest, in functioning as a legitimate news operation. With Rupert Murdoch and his sons running the network it will remain a rabidly partisan source of racist, war mongering, science denying, treasonous Trumpism, and toadying for the GOP (Greedy One Percent).

MSNBC Has Biggest Black Prime Time Audience on Cable, Fox News Isn’t Even in the Top 10

Posted by Mark NC on January 9, 2018 at 1:04 pm. NO Comments :

Last year was a banner year for MSNBC as it ratings surged to unprecedented new highs. Much of this was driven by the soaring popularity of Rachel Maddow, but the rest of the network’s roster enjoyed similar success. Many of the programs achieved their highest ever ratings in 2017, a year that suffered through the painful presidency of Donald Trump.

There is speculation that Trump’s historically low approval ratings fueled some of the growth at MSNBC as viewers sought out news related to the latest Trump scandal. But that’s far too simple an explanation. Trump’s yammering about what he called “fake news,” but was actually just any news he didn’t like, didn’t fool the American people. They were more interested in credible journalism that relied on facts and honest analysis.

MSNBC benefited from that trend in the information marketplace. But they also benefited from a commitment to producing well-rounded coverage of a diverse nation. As a result, the latest report from Nielsen shows that MSNBC drew more African-American viewers during prime time than any other cable network. That’s not just any other cable news network, but any network of any type. Here are the rankings:


2017 rank	Network	(000)	’17 vs. ’16
1	MSNBC	483,096	50%
2	VH1	467,189	7%
3	ESPN	458,651	3%
4	OWN	330,729	-21%
5	TNT	322,525	6%
6	BET	322,330	3%
7	Nickelodeon	312,574	7%
8	CNN	306,359	5%
9	USA	286,537	-7%
10	Adult Swim	212,464	-28%

An especially notable omission from that list is Fox News. Their appeal to African-Americans wasn’t even enough to land them in the top 10. So if you ever wondered how Fox News gets away with filling their schedule with such brazenly racist programs and commentaries, these Nielsen numbers might provide the answer.

This certainly was not a new development for Fox News. News Corpse reported in 2014 that Fox’s share of the black audience was a pitiful one percent. This can explain why Fox News doesn’t worry about the consequences of broadcasting overtly bigoted content and dismissing all allegations of racism as “race hustling.” After all, they have little to lose by offending a segment of the television universe that doesn’t watch their programs anyway.

There’s no reason to expect any of this to change in the foreseeable future. Fox News is just as devoted to inciting racial animus and division as ever. And their defense of Trump, along with his blatantly prejudiced views and policies, will only exacerbate the situation. If anything, Fox’s prime time lineup has become more racist with Sean Hannity’s hate-speech being joined by white nationalist Tucker Carlson and notorious xenophobe Laura Ingraham. So look for MSNBC to continue its rise in the ratings while Fox News grows more narrowly focused on the all-white, alt-right viewers who represent their dwindling audience.

Rachel Maddow Dominates an Increasingly Hysterical Sean Hannity as 2017 Winds Down

Posted by Mark NC on December 29, 2017 at 1:40 pm. 10 Comments :

This has not been a particularly good year for Fox News. After the disaster of 2016 that saw their founder and CEO, Roger Ailes, fired for multiple instances of sexual harassment and abuse, 2017 was supposed to be a year of rebuilding. However, their problems escalated as their biggest star, Bill O’Reilly, was also terminated for the same deviant reasons. Several other Fox News hosts and executives were likewise jettisoned, and they faced lawsuits for both gender and racial discrimination.

That left Sean Hannity as the default face of Fox News. He was moved up to the 9:00 pm slot and expected to carry the primetime schedule with newcomers Tucker Carlson and Laura Ingraham. He would also be airing head-to-head against MSNBC phenom, Rachel Maddow. Surely the most embarrassing outcome for Fox News would be for Hannity to lose to a left-wing lesbian on a liberal network. But as the year comes to a close, that’s precisely what happened.

In the first half of December, Maddow outright beat Hannity nine out of eleven days in the coveted 25-54 year old advertiser demographic. On four of those days she also won in total audience. Her demo margin of victory was an impressive average of 656,000 viewers, more than 50,000 above Hannity’s average. And Maddow helped to carry her colleagues to wins over Fox News. Lawrence O’Donnell took five of eleven nights, and Brian Williams took six of the eleven. [Note: The second half of December is not included in this analysis because most of these programs had guest hosts].

What’s more, Maddow has been steadily pummeling Hannity throughout the year. The annual figures for these programs put Maddow in close contention with Fox’s long-running leaders. In total audience, Maddow grew an astonishing seventy-seven percent. In the 25-54 demo she was the number two program (after Hannity) following a seventy-four percent growth surge. And among younger viewers (18-49) Maddow was number one.

Along with those achievements in ratings, Maddow also won two News and Documentary Emmys this year, something Fox News has never done. Which shouldn’t surprise anyone. Fox News is not regarded as an especially reliable source for news. They exist only to pump disinformation into the muddled heads of Republican partisans and Donald Trump cultists. Their coverage of any issue is predictably focused on advancing right-wing politics and defending Trump for whatever outrageous thing he did or said that day.

And Hannity is the worst of the lot. He openly colludes with Trump, who he reportedly speaks with almost every day. He has appeared in campaign ads for the President. There is simply no more brazenly brown-nosed Trump-fluffer than Sean Hannity. Not even Trump’s TV babysitters on Fox and Friends. And as his fortunes decline, Hannity gets ever more extreme. He is outdoing Alex Jones’ Infowars for crackpot conspiracy theories. This year he has spent hours on pure nuttery like Pizzagate, the Seth Rich murder, Hillary Clinton’s email (still?), and most recently, his fetish for smearing special counsel Robert Mueller. Hannity has led the charge to slander Mueller as a corrupt, dishonest, charlatan determined to stage a coup against Trump. Never mind that Mueller is a decorated Marine veteran with a long and distinguished career in law enforcement. And a life-long Republican to boot.

2018 may bring even greater rewards for Maddow and her MSNBC colleagues. She has the intelligence and the insight to make some very dry subjects both interesting and educational. And there is clearly an audience for smart, honest news analysis. The country yearns for programming that is more light than heat. And that’s what Maddow specializes in. She never books hostile adversaries simply to provoke on-air fights the way Fox and CNN do. Her mission is to inform, not infuriate. And when truth is on one side of the debate, lies are never presented just to have a perception of balance. That’s the Maddow model, and the rest of cable’s newscasters should seek to emulate it. It’s obviously a winning strategy, with the added benefit of having journalistic integrity.

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