MSNBC Has Biggest Black Prime Time Audience on Cable, Fox News Isn’t Even in the Top 10

Last year was a banner year for MSNBC as it ratings surged to unprecedented new highs. Much of this was driven by the soaring popularity of Rachel Maddow, but the rest of the network’s roster enjoyed similar success. Many of the programs achieved their highest ever ratings in 2017, a year that suffered through the painful presidency of Donald Trump.

Fox News MSNBC

There is speculation that Trump’s historically low approval ratings fueled some of the growth at MSNBC as viewers sought out news related to the latest Trump scandal. But that’s far too simple an explanation. Trump’s yammering about what he called “fake news,” but was actually just any news he didn’t like, didn’t fool the American people. They were more interested in credible journalism that relied on facts and honest analysis.

MSNBC benefited from that trend in the information marketplace. But they also benefited from a commitment to producing well-rounded coverage of a diverse nation. As a result, the latest report from Nielsen shows that MSNBC drew more African-American viewers during prime time than any other cable network. That’s not just any other cable news network, but any network of any type. Here are the rankings:

2017 rank Network (000)
’17 vs. ’16
1 MSNBC 483,096 50%
2 VH1 467,189 7%
3 ESPN 458,651 3%
4 OWN 330,729 -21%
5 TNT 322,525 6%
6 BET 322,330 3%
7 Nickelodeon 312,574 7%
8 CNN 306,359 5%
9 USA 286,537 -7%
10 Adult Swim 212,464 -28%

An especially notable omission from that list is Fox News. Their appeal to African-Americans wasn’t even enough to land them in the top 10. So if you ever wondered how Fox News gets away with filling their schedule with such brazenly racist programs and commentaries, these Nielsen numbers might provide the answer.

This certainly was not a new development for Fox News. News Corpse reported in 2014 that Fox’s share of the black audience was a pitiful one percent. This can explain why Fox News doesn’t worry about the consequences of broadcasting overtly bigoted content and dismissing all allegations of racism as “race hustling.” After all, they have little to lose by offending a segment of the television universe that doesn’t watch their programs anyway.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

There’s no reason to expect any of this to change in the foreseeable future. Fox News is just as devoted to inciting racial animus and division as ever. And their defense of Trump, along with his blatantly prejudiced views and policies, will only exacerbate the situation. If anything, Fox’s prime time lineup has become more racist with Sean Hannity’s hate-speech being joined by white nationalist Tucker Carlson and notorious xenophobe Laura Ingraham. So look for MSNBC to continue its rise in the ratings while Fox News grows more narrowly focused on the all-white, alt-right viewers who represent their dwindling audience.

Delusional Donald Trump Declares That the Media Will ‘Have to Let Me Win’ in Lie-Riddled Interview

More than anything else, Donald Trump loves to congratulate himself as being the best at whatever he happens to be obsessing about at any given point in time. In his cartoon brain he has always done the most, rated the highest, known better, and achieved more than any recognized expert or experienced professional. For the most part his flaming ego is utterly out of control, but when it comes to slandering the media and opposing the free press, you just have to agree with him. He’s better at that than anybody.

Donald Trump

Channeling historical totalitarian dictators, Trump called the media the enemy of the American people.” And he spends more time insulting journalists than he does golfing. On Saturday he posted another frantic tweet expressing his rage at a mediasphere that he can’t control:

A usual, that’s just plain ludicrous. He obviously loves to tweet and does it obsessively. And he is primarily the one who refers to the media as “fake.” It would be interesting if he ever provided an example of the “non-existent sources” he whines about. But he won’t because he can’t.

However, he recently took a few questions from a New York Times reporter who approached him at Mar-A-Lago. The resulting interview was an embarrassment of incoherence and self-exaltation. And true to form, Trump managed to unleash a steady stream of lies that spilled out at the rate of nearly one false claim per minute. But perhaps the most painfully stupid remarks were regarding his relationship with the media. He said that:

“Another reason that I’m going to win another four years is because newspapers, television, all forms of media will tank if I’m not there because without me, their ratings are going down the tubes. Without me, The New York Times will indeed be not the failing New York Times, but the failed New York Times. So they basically have to let me win. And eventually, probably six months before the election, they’ll be loving me because they’re saying, ‘Please, please, don’t lose Donald Trump.’ O.K?”

To be sure, Trump has been good for ratings. The American people are aghast at what has assumed leadership in their country and they want to keep a close eye on it. That’s why viewership of MSNBC increased seventy-seven percent in 2017, far more than any other cable news network. However, no president is going to make or break the media. It’s an institution that has existed in America from the day it was born. It’s the only profession explicitly mentioned in the Constitution. It has had ups and downs, and will continue to do so in the future. But Trump’s presidency is no more newsworthy than the election of the first African-American president eight years ago.

The fact that Trump sees the role of the media only in terms of ratings demonstrates his shallow grasp of both politics and the press. He thinks everything hinges on the same metrics that his old reality TV game show did. And he sees himself as the star of an entertainment program that cannot survive without him. Of course any TV executive could tell him that when his show is cancelled, the network will carry on with new stars. And America will do likewise when he is impeached, resigns, or otherwise fails, and a new president assumes the role.

Trump’s example of the New York Times is ironically appropriate. He repeats robotically his catch phrase of the newspaper as “failing,” but in fact it has never thrived more than it does today with record digital subscriptions. What’s more, Trump’s logic (if you can call it that) which claims that the media will suddenly adore him six months before the next election doesn’t address why they didn’t fall in love with him prior to the last election.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

Finally, Trump thinks that it’s within the power of the press to “let” him win. Surely the media can be influential to a significant degree, but if they had that kind of unchallenged control he wouldn’t be president today. And for him to suggest that the press would be forced to let him win in order to preserve their ratings shows how little he understands audience dynamics. Nothing would be more of a boost to television ratings than a good impeachment with plenty of drama stemming from treasonous Russian collusion, financial corruption, sex scandals, and the manufactured civil war threats from Trump’s PR division at Fox News. The networks would eat that (and him) up. So this is just another subject that Trump can’t understand because his acute narcissism clouds his already underwhelming intellect. Sad.

Rachel Maddow Dominates an Increasingly Hysterical Sean Hannity as 2017 Winds Down

This has not been a particularly good year for Fox News. After the disaster of 2016 that saw their founder and CEO, Roger Ailes, fired for multiple instances of sexual harassment and abuse, 2017 was supposed to be a year of rebuilding. However, their problems escalated as their biggest star, Bill O’Reilly, was also terminated for the same deviant reasons. Several other Fox News hosts and executives were likewise jettisoned, and they faced lawsuits for both gender and racial discrimination.

Rachel Maddow

That left Sean Hannity as the default face of Fox News. He was moved up to the 9:00 pm slot and expected to carry the primetime schedule with newcomers Tucker Carlson and Laura Ingraham. He would also be airing head-to-head against MSNBC phenom, Rachel Maddow. Surely the most embarrassing outcome for Fox News would be for Hannity to lose to a left-wing lesbian on a liberal network. But as the year comes to a close, that’s precisely what happened.

In the first half of December, Maddow outright beat Hannity nine out of eleven days in the coveted 25-54 year old advertiser demographic. On four of those days she also won in total audience. Her demo margin of victory was an impressive average of 656,000 viewers, more than 50,000 above Hannity’s average. And Maddow helped to carry her colleagues to wins over Fox News. Lawrence O’Donnell took five of eleven nights, and Brian Williams took six of the eleven. [Note: The second half of December is not included in this analysis because most of these programs had guest hosts].

What’s more, Maddow has been steadily pummeling Hannity throughout the year. The annual figures for these programs put Maddow in close contention with Fox’s long-running leaders. In total audience, Maddow grew an astonishing seventy-seven percent. In the 25-54 demo she was the number two program (after Hannity) following a seventy-four percent growth surge. And among younger viewers (18-49) Maddow was number one.

Along with those achievements in ratings, Maddow also won two News and Documentary Emmys this year, something Fox News has never done. Which shouldn’t surprise anyone. Fox News is not regarded as an especially reliable source for news. They exist only to pump disinformation into the muddled heads of Republican partisans and Donald Trump cultists. Their coverage of any issue is predictably focused on advancing right-wing politics and defending Trump for whatever outrageous thing he did or said that day.

And Hannity is the worst of the lot. He openly colludes with Trump, who he reportedly speaks with almost every day. He has appeared in campaign ads for the President. There is simply no more brazenly brown-nosed Trump-fluffer than Sean Hannity. Not even Trump’s TV babysitters on Fox and Friends. And as his fortunes decline, Hannity gets ever more extreme. He is outdoing Alex Jones’ Infowars for crackpot conspiracy theories. This year he has spent hours on pure nuttery like Pizzagate, the Seth Rich murder, Hillary Clinton’s email (still?), and most recently, his fetish for smearing special counsel Robert Mueller. Hannity has led the charge to slander Mueller as a corrupt, dishonest, charlatan determined to stage a coup against Trump. Never mind that Mueller is a decorated Marine veteran with a long and distinguished career in law enforcement. And a life-long Republican to boot.

2018 may bring even greater rewards for Maddow and her MSNBC colleagues. She has the intelligence and the insight to make some very dry subjects both interesting and educational. And there is clearly an audience for smart, honest news analysis. The country yearns for programming that is more light than heat. And that’s what Maddow specializes in. She never books hostile adversaries simply to provoke on-air fights the way Fox and CNN do. Her mission is to inform, not infuriate. And when truth is on one side of the debate, lies are never presented just to have a perception of balance. That’s the Maddow model, and the rest of cable’s newscasters should seek to emulate it. It’s obviously a winning strategy, with the added benefit of having journalistic integrity.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

Roy Moore’s Alabama Trainwreck Was a Disaster for Fox News and a Big Win for MSNBC

Alabama’s senate race became a national event due the the unique circumstances that marked the election. Roy Moore’s campaign was emblematic of a new movement to hold sexual predators accountable. And his anachronistic racial and religious rigor was reminiscent of the Spanish Inquisition. Donald Trump also figured into the southern soap opera. Despite his sudden amnesia with regard to Moore, the outcome would be a referendum on the President whether Fox News liked it or not. And they really didn’t like it.

Fox News Sad

You’ll never guess who else didn’t like it. Fox News viewers voted with their remotes Tuesday. As the election returns came in, the ratings for Fox News fell off a cliff. And by the time the race was called for Doug Jones they had lost more than half their audience. In the 9:00 hour Fox’s coverage of the race was pretty strong with about 3.8 million people watching (831K in the 25-54 demo). For much of that time Moore was still leading. Rachel Maddow wasn’t far behind with 3.1 million viewers (760K in the demo).

However, the race was called (first by Fox News, oddly enough) at about 10:30. And that saw a drop off for Fox to about 3.5 million (889K demo). But, Lawrence O’Donnell on MSNBC took off scoring 3.745 million (1.0M demo). And CNN also spiked with 3.5 million (1.5M demo). And by the 11:00 hour, when it was clear that Jones was victorious, Fox News was pitifully defeated. They ended primetime with just 1.8 million viewers (470K demo). That’s less than half the total audience they had before the returns were in That compared to MSNBC’s 3.7 million (947 demo), about twice Fox’s numbers, and CNN’s 3.2 million (1.4M demo).

Clearly Fox News viewers were too upset to continue watching television. Seeing the pedophile they supported lose to an honorable Democrat was just too painful. Never mind that by the next morning most of them were insisting that Moore was never a viable candidate, they never really liked him, and that they are better off without him in the senate making the GOP look bad. That’s pretty much the view taken by Fox News and, not coincidentally, many Republicans and Donald Trump. Not to worry. They still have sexual predator and Russian collaborator (allegedly) Trump and his devoted Deplorables to make them look bad.

On the other hand, Doug Jones’ victory inspired viewers to tune into MSNBC and CNN en masse at the conclusion of the race. This isn’t because the Democrat won. Americans tuned in to the networks where they thought they would get truthful reporting of the results, without the desperate spin of losers trying to make excuses. That’s why the numbers didn’t increase for Fox News even when there was actual news to report. And the Fox cultists who had tuned in early weren’t going to subject themselves to what they considered bad news. A few more nights like this and Fox News will have to cease broadcasting.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

Rachel Maddow Crushes Trump-Fluffer Sean Hannity in November Ratings War With Fox News

Two months ago Fox News moved Sean Hannity’s program to 9:00 pm. It was the latest schedule change resulting from the terminations of Fox anchors (Bill O’Reilly, Eric Bolling) accused of sexual harassment and abuse. For Hannity it was a promotion to a more desirable time slot with a potentially larger audience. He must have been excited for the opportunity.

Rachel Maddow

He very likely regrets it now. The latest Nielsen ratings report for November 2017, has some depressing news for Hannity and Fox News. In the new time period Hannity has been losing to MSNBC’s Rachel Maddow on a regular basis. The programs are not really competing for the same viewers, but the bragging rights for being number one are important for both promotion and advertising revenue. Hannity is especially hurting on the latter as a result of his support for the pedophile senate candidate in Alabama, Roy Moore. Advertisers have been fleeing the program and a successful Stop Hannity campaign was launched.

The Nielsen ratings results for the month of November reveal another bitter loss for Sean Hannity. With the pressure of going up against Fox’s top program, Rachel Maddow managed to score an impressive victory. That makes her the number one program in all of cable News in the coveted 25-54 year old demographic. Her ratings improved year-over-year by forty-eight percent. Fox News was down eighteen percent.

On the strength of Maddow’s popularity, the rest of the MSNBC lineup benefited as well. It was the only cable news network to grow its total audience from last year, rising thirty percent. Meanwhile CNN and Fox News both declined (-49% and -31% respectively). The MSNBC primetime was a strong contender across the board, finishing either first or second.

For early risers, Morning Joe took second place and delivered its best numbers in the twenty-one year history of the network. It was also the only show in the time period to grow its audience. In the 25-54 demo Morning Joe advanced twenty-two percent. CNN was down just three percent. And the “Curvy Couch” potatoes at Donald Trump’s favorite show, Fox and Friends, fell by twelve percent.

This has to be a satisfying victory for Maddow and MSNBC. Having suffered a year of Donald Trump’s infantile whining about fake news and low ratings, the network can boast that it handily outperformed Fox News (aka State-Run TV). It’s an indication that the country is hungry for real, in-depth reporting and analysis that doesn’t talk down to them. And, more importantly, doesn’t lie or engage in humiliating episodes of fawning over and defending the ignoramus in the White House.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

As we go forward we will likely see more of the same as Trump’s star falls ever further and the legal noose around his neck gets tighter. Hannity and his Fox News colleagues will undoubtedly ramp up the crazy (just as Trump is doing) in a desperate attempt to keep from becoming totally irrelevant. But their desperation will result in even more ludicrous conspiracy theories and lunatic outbursts. Who knows? This might actually end up being kinda fun to watch.

Rachel Maddow Grabs Another Weekly Win From Fox News and Floundering Sean Hannity

A few weeks ago Fox News had to realign their schedule due to all the sexual perverts being terminated. First they lost Bill O’Reilly, and then Eric Bolling. They also lost Megyn Kelly, who was a victim of the sexual abuse from both O’Reilly and Fox News CEO Roger Ailes. These scandals gutted most of the network’s primetime lineup. Today they are left with newcomers Tucker Carlson and Laura Ingraham.

Rachel Maddow

Sean Hannity is the lone holdover and he’s not not exactly holding his own. For one thing, his support for the pedophile Republican senate candidate in Alabama, Roy Moore, is costing him advertisers (see Stop Hannity). His fear and desperation resulting from that caused a major meltdown on Sunday as revealed in a series of hysterical tweets. But his problems don’t end there.

Last week Rachel Maddow pulled off another ratings victory over her new competition. Not that they are competing for the same viewers, but having a Nielsen win during your time period is an important factor in the television marketplace. Maddow’s strength in the ratings against the biggest draw on Fox News is a significant development and a dire dilemma for Hannity.

Maddow and Hannity actually split the week with each winning two nights (Maddow was preempted on Friday by a special program). However, the average over the four nights favored Maddow. That’s because her wins were with larger margins, and where she came in second it was close. All of this points to the weakness of Hannity’s program despite being the top rated show on Fox.

Maddow’s success has had a positive effect on the rest of MSNBC’s primetime. The Last Word with Lawrence O’Donnell took on Fox’s new Laura Ingraham show and beat her three out of four nights. The same was true for The Eleventh Hour with Brian Williams in it’s battle with another new entry for Fox, Fox News @ Night. The only weak spot for MSNBC is All In with Chris Hayes. But although it isn’t delivering big audience numbers, it has become a sort of Emmy magnet. Hopefully over time viewers will appreciate the high quality of the show and tune in more.

As for Fox, clearly their replacement programs are not performing particularly well. But the bigger problem is that the cornerstone of the schedule, Hannity, is not only failing to maintain the network’s long-time dominance, but it’s also less viable financially as its advertisers fall away. In their last quarterly report, Fox News disappointed stockholders with a seventeen percent drop in ad revenue.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

Fox’s troubles are not going to go away anytime soon. Their audience shows signs of weariness with knee-jerk, right-wing propaganda. Some of them want to know what is actually happening in the world, not the Fox News manufactured version of it. And the glassy-eyed ultra-conservatives are starting to drift off to other news outlets like Breitbart that aim to out flank Fox from the right. Even the efforts of Donald Trump, who has been feverishly hyping Fox, have not helped. It’s likely that the fate of Fox News and Trump are going to be tightly bound together in a Titanic sinking. We just have to wait until the iceberg (Russia? Mueller? Sex crimes?) takes its inevitable toll.

Rachel Maddow Pummels Hannity and Fox News in Primetime Ratings Victory

A few weeks ago Fox News was forced to make some drastic programming changes. They had to terminate Bill O’Reilly due to multiple allegations (and settlements) of sexual harassment. They should have seen that coming since they renewed his contract with knowledge of a massive $32 million payoff. And there was another $13 million to half a dozen other victims. Fox News also fired Eric Bolling, the host of the newly launched The Specialists, for sexual misconduct. Do you notice a pattern?

Rachel Maddow Sean Hannity

With these cancellations there were holes in the schedule that needed to be plugged. Consequently, Fox News decided to move Sean Hannity’s 10:00 pm show into O’Reilly’s slot at 9:00 pm. This put him into a head-to-head battle with MSNBC star Rachel Maddow. It also firmed up Fox’s primetime as three hours of fawning Trump-fluffing, beginning with Tucker Carlson, then Hannity, and the all new Laura Ingraham Angle. It’s been four weeks since Hannity’s move and the ratings already have a story to tell.

Hannity is, without a doubt, Donald Trump’s most cloying sycophant on Fox News. He serves as an advisor to the White House and relentlessly defends any and all Trump atrocities. As for Trump, he posts frequent promotional tweets about Hannity (seventeen just since the inauguration) and has sat for three interviews as President.

Hannity front loaded the first week in his new time slot with high profile guests chosen to spike ratings. They included Fox favorites like Steve Bannon, Bill O’Reilly, and Rush Limbaugh. The second and third weeks, however, were skewed by coverage of the tragic shooting in Las Vegas and its aftermath. But now, as the new schedule settles in, Maddow has returned to the top spot. The hopes Fox News had for toppling Maddow by moving Hannity into direct competition have not succeeded, at least so far.

One of the consequences of that failure is that other Fox News programs are getting scared and beginning to attack Maddow in an effort to blunt her success. For example, Fox and Friends did a whole segment on Maddow’s analysis of the death of four Green Berets in Niger. They never laid a glove on her. In fact, they never even bothered to substantively counter anything she said. They just made catty comments about her demeanor and complained that she has opinions. But just the fact that they talked about her is evidence they are scared. If they didn’t think that Maddow was having an impact, Fox would have ignored her. And she is definitely having an impact.

For the week of October 16, Maddow decisively beat her new competition, Sean Hannity. In the critical 24-54 demographic, she won three days out of five outright, and took the whole week’s average. On Wednesday she had the highest rated program on all of cable news. Her powerful leadin helped The Last Word with Lawrence O’Donnell to win his time period as well. Even Brian Williams’ The Eleventh Hour came out on top. As a result of these victories MSNBC won the entire week in primetime.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

Television ratings are a fluid measure of popularity and can be influenced by many factors. Breaking news, popular guest bookings, and competing programs across the dial can shuffle the numbers. But the performance of Maddow’s show after being put to the test by Fox’s highest ratings draw is significant. It shows that quality journalism will find its audience. And even if Fox News has a built-in cult status for tunnel-blind partisans on the right, it isn’t enough to overcome well produced, researched, and presented reporting that is honest and touches the lives of all Americans.

Rachel Maddow Tops All Cable News Programs in 3rd Quarter – And Donald Trump is Nervous

The rapid rise of MSNBC’s Rachel Maddow has stunned many in the cable news business. Her show has risen from modest beginnings to dominate her field. And she has achieved something that was thought unthinkable a couple of years ago: beating Fox News. And she has been doing that handily for several months.

Rachel Maddow

There is a segment of television news consumers who are clearly interested in thoughtful, well-researched journalism. Maddow’s brand of intelligent, fact-based discourse is proving to be more popular than Fox News style blather, bellowing, and bullshit. The negativity and ultra-conservative bias that defines Fox News might be wearing thin. Plus, they have the unenviable job of defending Donald Trump’s infantile outbursts, humiliating ignorance, and unpopular positions on nearly everything.

With all of that in mind, it isn’t that surprising that Maddow has taken the cable news crown. What’s surprising is the scope of her victory and its continuing acceleration. Forbes reports the newest Nielsen numbers saying that:

“The MSNBC host just hit a milestone for MSNBC, with her 9 p.m. hour, The Rachel Maddow Show, finishing the third quarter of 2017 as the No. 1 cable news show on television. It’s the first time any MSNBC show has finished first in the Nielsen ratings for an entire quarter.

“Maddow hit her highest ratings among total viewers (2.7 million) and in the advertiser-coveted demographic of adults 25-54 (606,000). That represents an increase of 75% compared to the third quarter of 2016 (total viewers), and 65% (adults 25-54).”

The numbers for Maddow were reflected throughout the MSNBC schedule. Their total day growth was “up +41 percent in viewers and up +27 percent in the demo.” That contrasts with a Fox News decline “year-over-year in total viewers, down -3 percent in total day and down -12 percent in total viewers.” Ironically, Fox’s best performing program was “Shepard Smith Reporting” which was up +19 percent. Lately Smith is the sole voice of sanity on Fox and a frequent critic of Trump. Which is to say that he reports truthfully.

Speaking of Trump, he isn’t taking this news well. In fact, he’s avoiding the reality of it entirely. On Thursday he retweeted his friend Bill O’Reilly congratulating Sean Hannity for a short-term ratings bump.

The disgust of seeing the sexual predator Trump, promoting fellow deviant O’Reilly, was jarring and repulsive. Particularly since this was O’Reilly’s first time back on Fox News since he was terminated for sexually harassing his colleagues and guests. As for Hannity, he just moved to a new time period directly competing with Maddow. So he front-loaded his first week with a bevy of right-wing icons like Steve Bannon, Paul Ryan, Rush Limbaugh, and O’Reilly. He can’t be expected to keep up that pace and his ratings will likely sink back to their prior levels. So any boasting about the numbers for a couple of days is premature and pales in comparison to Maddow’s quarterly trouncing of Hannity and Fox.

But this is all that they have to hang on to. Maddow is a certified success who is putting Hannity to shame. And the fact that Trump is lowering himself to posting TV ratings results is further proof of his unfitness for the presidency. The nation is juggling multiple crises including hurricane catastrophes in Puerto Rico, Florida, and Texas. Trump’s third attempt to kill ObamaCare just went down in flames. He’s now peddling a tax reform scam that will benefit the wealthy and hurt everyone else. He seems intent on starting a nuclear war with North Korea. Our elections systems have been compromised by foreign enemies.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

Trump himself is at risk for prosecution and possible impeachment for his involvement with Russia, both politically and financially. And now he’s interrupted his racist posting on the NFL to lie about television ratings. We don’t have a president anymore. We have a traitorous, wannabe tabloid hack who would be better suited as a correspondent for the Russian version of TMZ. And even that would be a stretch for him.

WTF? Donald Trump Just Used Low Ratings to Justify His Attacks on Kneeling NFL PLayers?

The embarrassing spectacle of Donald Trump’s feud with popular sports figures continues to heat up. It began several days ago with Trump lashing out at NFL quarterback Colin Kaepernick and NBA star Steph Curry. These and other public figures have been actively expressing themselves regarding civil rights and racism in America. And what they get for exercising their First Amendment rights is ignorant insults from the White House.

Donald Trump NFL

In response to Trump’s Twitter tantrums, many more players are speaking out. What’s more, they have been joined by their coaches and team owners. Among those castigating Trump are friends and political supporters like former Buffalo Bills coach Rex Ryan, who is “pissed off.” Patriots owner, and Trump donor, Robert Kraft, said he is “disappointed” with Trump. On Sunday morning players for the Jaguars and the Ravens took a knee, joined by coaches and owners. The entire Steelers team will not take the field for the national anthem.

Trump’s ill-advised tirade is producing a backlash that any sensible person could have predicted. He has inspired more people to protest than ever would have had he kept his mouth shut. And the criticism directed at him points out the obvious racist overtones in his outburst. For instance, many observers have noticed that Trump called protesting athletes “sons of bitches,” but praised white supremacists in Charlottesville as “very fine people.” It’s apparent that the President has a case of tunnel blindness that prohibits him from seeing reality. And that may explain his latest tweets on Sunday morning:

First of all, it is unprecedented that a president of the United States would call for a boycott against American enterprises on purely political grounds. He is advocating financial harm and the loss of jobs for businesses and citizens who have done nothing more than employ free speech to lawfully and peacefully express their opinions. Furthermore, he is calling for Americans to be fired for constitutionally protected activities. Clearly Trump has no understanding of American values as he demonstrates his overtly anti-American position. But he wasn’t finished with this juvenile tantrum:

Trump totally skids off the rails with this criticism of the NFL’s ratings. He recently misrepresented the TV ratings as being “massively” lower. That’s a lie. They are modestly lower. And the reasons have more to do with the evolving state of television than with player protests. But what makes this criticism so absurd is that Trump’s own ratings have broken records for descending into an abyss. No president has ever had lower approval ratings at this point in his presidency. And he is bringing the whole Republican Party down with him.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

By his own standard, therefore, Trump is “disrespecting our flag and country.” The American people “stay away [from him] because they love our country. They should boycott this presidency, and he should be fired. It’s fair to say that given the choice, voters would choose to keep the NFL over this failure of a president. And his most recent abhorrent behavior only solidifies the distaste and distrust they have for him. If there’s one thing that Trump has succeeded in, it’s getting people to join together in their hatred for him.

BLACKOUT: This is How Fox News Intentionally Keeps Its Viewers Stupid

There have been innumerable examples of Fox News airing false reports in an effort to misinform their viewers. A recent example just within the past week alleged that President Obama recruited British spies to conduct surveillance on Donald Trump’s campaign. Fox’s senior judicial analyst, Andrew Napolitian, made the claim without any supporting evidence. The network’s news division later refuted the report and put Napolitano on an indefinite leave. But that was after the story had been disseminated worldwide, creating an international incident. Even Trump’s press secretary, Sean Spicer (Fibby Spice) cited the fake news during a White House press briefing.

Go Fox Yourself

However, another way of shaping an ignorant electorate is to refrain from covering important events. The choice of what not to cover is just as significant as what to cover. And on Tuesday Fox News demonstrated their determination to deny their audience information that is unarguably newsworthy.

The House Intelligence Committee’s hearings on Russia’s efforts to interfere with the 2016 presidential election were broadcast live by most news networks. Testimony by FBI Director James Comey revealed for the first time that the FBI was investigating Trump and his associates. The proceedings were unusually compelling for a congressional hearing. And the proof of that came when Fox News decided to cease coverage of the hearings to host a panel of right-wing talking heads instead.

Fox was the only network that interrupted the live broadcast. And by doing so they deprived their viewers of first hand knowledge of what was happening at the hearings. What’s worse is that they replaced the hearings with conservative pundits providing a blatantly biased analysis. It was a deliberate programming strategy designed to advance the messaging of an embattled White House.

Unfortunately for Fox News, it may not have worked this time. Ratings for the cable news networks show that when Fox cut away from the hearings they lost about 29 percent of their audience. That’s a massive shift by viewers who were obviously disappointed by Fox’s programming decision. What’s more, viewers were plainly following the hearings to other channels. The ratings for CNN and MSNBC both spiked after Fox cut away.

This tells us that the American people are acutely interested in this matter. They want to know more about the potentially treasonous activities of their president. By suppressing that information Fox succeeded only in alienating their audience and further eroding their credibility. Plus, they probably don’t want to send their viewers off to competing networks.

The Trump administration has brought newfound prosperity to liberal programming. The Rachel Maddow Show on MSNBC has toppled Fox from its perch atop the ratings hill. She has won her time period for the past two weeks straight. Saturday Night Live, despite Trump’s insulting tweets (or because of them) has seen its best ratings in years. Stephen Colbert’s Late Show is now leading his late night talk show competition.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

All of this suggests that Americans are hungry for honest reporting. They are tired of Fox’s propaganda and the phony “balance” sought by CNN and other conventional news outlets. They want the press to be skeptical when appropriate and aggressive when necessary. They know there’s something amiss in the Trump White House and they don’t want it papered over. And they are not going to sit still when a network like Fox decides that they don’t need to know what’s really going on. Fox News needs to adjust a new viewer mantra: We have remotes, and we’re prepared to use them.