Alabama’s senate race became a national event due the the unique circumstances that marked the election. Roy Moore’s campaign was emblematic of a new movement to hold sexual predators accountable. And his anachronistic racial and religious rigor was reminiscent of the Spanish Inquisition. Donald Trump also figured into the southern soap opera. Despite his sudden amnesia with regard to Moore, the outcome would be a referendum on the President whether Fox News liked it or not. And they really didn’t like it.
You’ll never guess who else didn’t like it. Fox News viewers voted with their remotes Tuesday. As the election returns came in, the ratings for Fox News fell off a cliff. And by the time the race was called for Doug Jones they had lost more than half their audience. In the 9:00 hour Fox’s coverage of the race was pretty strong with about 3.8 million people watching (831K in the 25-54 demo). For much of that time Moore was still leading. Rachel Maddow wasn’t far behind with 3.1 million viewers (760K in the demo).
However, the race was called (first by Fox News, oddly enough) at about 10:30. And that saw a drop off for Fox to about 3.5 million (889K demo). But, Lawrence O’Donnell on MSNBC took off scoring 3.745 million (1.0M demo). And CNN also spiked with 3.5 million (1.5M demo). And by the 11:00 hour, when it was clear that Jones was victorious, Fox News was pitifully defeated. They ended primetime with just 1.8 million viewers (470K demo). That’s less than half the total audience they had before the returns were in That compared to MSNBC’s 3.7 million (947 demo), about twice Fox’s numbers, and CNN’s 3.2 million (1.4M demo).
Clearly Fox News viewers were too upset to continue watching television. Seeing the pedophile they supported lose to an honorable Democrat was just too painful. Never mind that by the next morning most of them were insisting that Moore was never a viable candidate, they never really liked him, and that they are better off without him in the senate making the GOP look bad. That’s pretty much the view taken by Fox News and, not coincidentally, many Republicans and Donald Trump. Not to worry. They still have sexual predator and Russian collaborator (allegedly) Trump and his devoted Deplorables to make them look bad.
On the other hand, Doug Jones’ victory inspired viewers to tune into MSNBC and CNN en masse at the conclusion of the race. This isn’t because the Democrat won. Americans tuned in to the networks where they thought they would get truthful reporting of the results, without the desperate spin of losers trying to make excuses. That’s why the numbers didn’t increase for Fox News even when there was actual news to report. And the Fox cultists who had tuned in early weren’t going to subject themselves to what they considered bad news. A few more nights like this and Fox News will have to cease broadcasting.
How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.