Glenn Beck Returns To Cable News – On MSNBC? (Sort Of)

The ratings troubles on MSNBC have been the subject of much hand-wringing by executives at the cable network and their corporate bosses at Comcast/NBCUniversal. In an attempt to reverse the downtrend MSNBC canceled Ronan Farrow and Joy Reid, moving anchor Thomas Roberts into those time slots. That left an opening in Roberts’ old program, “Way Too Early,” that precedes “Morning Joe.” It appears that Joe Scarborough has now assumed control of his lead-in which is leaning more toward his conservative brand of politics. And that is evident by the person currently anchoring the early show.

MSNBC Amy Holmes Glenn Beck

That’s right – Amy Holmes has been at the helm of Way Too early all this week. For those unfamiliar with her, she is host of a program called “The Hot List” that is part of Glenn Beck’s Internet media venture TheBlaze. Prior to that she was a speechwriter for Bill Frist, a former senator from Tennessee and Republican majority leader.

Giving Holmes this high profile spot as a “news” program anchor is a disturbing step toward the sort of wingnut media that even Fox News couldn’t handle when they fired Beck. Now Beck’s fringe media has a foothold on what has been regarded as the “liberal” cable news network. It’s a foreboding development and one that creates suspicion as to where the new management team at NBC plans on taking the cable net.

One thing that this should put an end to is the talk that MSNBC is the liberal answer to Fox News. That has never been true, mainly because, while MSNBC was generally more progressive, it remained fact-based as opposed to the blatant lying that is the hallmark of Fox. More to the point, Fox News would never give a three hour block of airtime to a liberal ex-congressman, but Scarborough not only has that, but is also featured on NBC’s Meet the Press. Just imagine if Fox & Friends was hosted by Anthony Weiner. [Note: Scarborough also left office amid controversy over the death of intern Lori Klausutis]

Putting Holmes in the anchor chair on MSNBC is the equivalent to replacing Sean Hannity with Rachel Maddow. Fox would never consider such a thing. Even though Fox pretends to be fair and balanced, their schedule is rife with right-wingers and former GOP operatives. There are even four candidates for the Republican primary for president who are former Fox News employees (Mike Huckabee, John Kasich, Rick Santorum, and Ben Carson). And now Glenn Beck’s voice is being heard daily on MSNBC to balance that right-wing cable news bias with some crackpot, conservative, evangelist bias. If MSNBC thinks that this is going to help their ratings, they are sorely mistaken.

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Fox Nation: Historic Debacle At CNN

It has been well documented that Fox News is a disreputable enterprise that shuns any semblance of journalistic ethics. The most recent example, producing and airing an anti-Obama campaign-style video, perfectly demonstrates how far afield they are from a being legitimate news organization. Amongst the traits of Fox News that separate them from the pack is their tendency to attack their peers in the news business. That is almost unheard of from other cable networks, newspapers, or other outlets.

Fox Nation

Today Fox News continued in that vein by leaping on the Nielsen ratings reports for May 2012. To be sure, CNN’s ratings were dismal. But so were the ratings for Fox which declined double digits and notched a primetime low that they haven’t seen since 2008. Nevertheless, Fox reported only on CNN’s numbers and ignored their own sickly showing. And nowhere in their story did they note that the decline was primarily due to the inflated ratings in May 2011, when the killing of Osama Bin Laden, hurricanes in the Midwest, and Casey Anthony were dominating the airwaves.

That said, Fox is inadvertently correct about a debacle at CNN, but not the way they mean. CNN is suffering a decline in viewership that is historic mainly because they pioneered the concept of the 24 hour cable news network but are now languishing in last place. But if they are perplexed by the sorry turn of fate they have experienced in recent years it is only because of their own willful blindness to the circumstances that led to it.

When Fox News began to approach and overtake CNN in the ratings, CNN management made the foolish mistake of concluding that Fox’s success was related to their blatant conservative bias and abandonment of journalistic principles. While that was (and is) the model for Fox’s programming, that played only a small part in their success story. The real reason that Fox excelled was that they had switched the deck. They were not in any practical sense a news network. Their programming was (and is) closer to an entertainment channel than anything else. They feature shallow, sensationalistic stories that rely heavily on melodrama, controversy, emotion and sex – the main characteristics of soap operas and reality shows. And they decorate their broadcasts with flashy graphics and sound effects that would be more appropriate for game shows. That’s what draws their viewers in, and that is always more compelling than actual news content.

However, CNN panicked and decided that the way to compete with Fox was to emulate their right-wing partisanship and theatrics. Ironically, even Fox’s business network recognized that emulating Fox News was a losing strategy. Fox Business Network VP Kevin Magee sent a memo to his staff saying that…

“…the more we make FBN look like FNC the more of a disservice we do to ourselves. I understand the temptation to imitate our sibling network in hopes of imitating its success, but we cannot. If we give the audience a choice between FNC and the almost-FNC, they will choose FNC every time.”

CNN Tea PartyUnfortunately, no one at CNN could grasp that simple truth. Instead they installed Ken Jautz, a rabidly right-wing promoter, as it’s chief. Jautz was the man who gave Glenn Beck his first job in television. Then CNN went on a hiring binge that consisted of the most unsavory figures from Wingnutlandia including: Amy Holmes (of Glenn Beck’s GBTV), Will Cain (of Beck’s The Blaze), Erick Erickson (of the uber-conservative blog RedState), Dana Loesch (of Breitbart News and the Tea Party), and E.D. Hill, a former Fox anchor and Bill O’Reilly guest host, who is most famous for saying that a friendly fist bump between the President and the First Lady was really a “terrorist fist jab.”

CNN demonstrated its new found rightist perspective by producing programming that was straight out of the conservative PR playbook. They were the only cable news network to broadcast live Michele Bachmann’s Tea Party response to Obama’s State of the Union address. They co-sponsored a GOP primary debate with the corrupt Tea Party Express. They also co-sponsored a debate with the ultra-right-wing Heritage Foundation and the American Enterprise Institute.

For a network that claims to be the only truly neutral source for news, CNN has conspicuously failed to permit a representative from MoveOn.org to respond to a presidential address, nor to co-host a debate with the Center for American Progress. They have navigated toward a full-on Foxification of the network without any pretense to objectivity or balance.

And what have they got for it? A steep collapse to last place in the ratings, an embarrassing forfeiture of credibility, a severe loss of viewer loyalty and respect, and the pleasure of becoming a target of Fox’s ridicule.

As a division of TimeWarner, CNN has the resources to brand itself as a powerhouse news provider. They have more domestic and international news bureaus than any television news enterprise. They have access to the talent and technology that could set them apart from their competitors. Yet they fail to take advantage of these assets. And worse, they squander them in the vain hope of being FoxLite.

That’s what I call an historic debacle. And it’s why CNN just posted their worst ratings in twenty years. It’s also why they are now seen as an object of sympathy as Fox News batters them in the ratings and in the press. The first step in rehabilitating themselves would be to recognize their problem and clean house. Then they would need to fight back. If they would aggressively hammer at Fox as a lightweight purveyor of lies in a flashy, soap opera package, they might just begin to recover some measure of pride and start their long trek back to legitimacy.

Liberal Media My Ass!

Nothing will make me happier than when the utterly delusional notion that the media in this country is liberal has been refuted, defeated, exterminated, and cremated.

While most observers are already aware of the fact-hating editorial policy of Fox News, at least they did fire Glenn Beck earlier this year (although only because his increasingly hysterical ravings were making them look bad). What people may not have noticed is that CNN is taking up Fox’s slack.

This morning on CNN viewers could have awakened to see two of Beck’s surrogates bloviating on the events of the day. Amy Holmes, an anchor on Beck’s GBTV was a guest commentator on Reliable Sources with Howard Kurtz. A couple of hours later, Will Cain, a repoter for Beck’s The Blaze appeared on CNN’s Your Money.

For CNN to feature two representatives of Glenn Beck’s insignificant and failing Internet venture is unbelievable. Is that the best they could come up with? Was CNN unable to find any reputable commentators from distinguished networks, newspapers, or universities? Or maybe their attempts to book members of the John Birch Society fell through.

Elsewhere, NPR made news by firing the host of an opera program because she had taken part in an OccupyDC protest. According to NPR, Lisa Simeone was sacked because her activity “has the potential to compromise our reputation as an organization that strives to be impartial and unbiased.”

Mara LiassonNever mind that Simeone hosts a music program and does not cover politics or any other subject that could pose any kind of a conflict. Unlike NPR’s Mara Liasson who is a political reporter as well as a commentator on Fox News. Somehow NPR justifies Liasson’s fraternizing with Fox on matters that are explicitly political, but Simeone can’t introduce classical music after having exercised her Constitutional right to free speech on her own personal time.

Conservatives assail CNN as the Communist News Network due to their perception of it as unabashedly liberal. NPR is a perennial target of right-wingers in Congress who seek to defund what they considered to be a hopelessly biased mouthpiece for the left. At what point are these fallacies laid to rest? Do we really need any more proof than when CNN hosts two Glenn Beck flunkies on the same day, or NPR fires an opera program host because she is a liberal outside of work?

The Occupy Wall Street movement has done a great job of defining the 99% of Americans who are being rolled over by the !% of wealthy, corporate interests who are dominating our political culture. Something the Occupiers need to remember and focus on is that the media in this country is also wealthy and corporate, and they are Platinum members of the 1%. Wall Street firms and bankers spend billions on advertising and the media rewards them with positive coverage and the sort of ludicrous editorial decisions noted above. This needs to be addressed and corrected if we are to see any substantive improvement in the massive social and economic disparities that are threatening our nation’s welfare.