Perverted Priorities: The Editorial Hypocrisy Of Fox News

In recent days Fox News has ramped up coverage of the Philadelphia trial of an abortion doctor accused of numerous horrific crimes. To be clear, the spike in coverage was not about the underlying facts of the case or the suffering of the patients. It was about Fox’s contention that the prosecution has been ignored by a liberal press corps for political reasons.

Fox News - Gosnell

First of all, we need to set aside the false notion that the media has any incentive to suppress reporting on this case due to a liberal bias. The alleged criminal acts committed by this doctor run counter to the values of the pro-choice community whose position is that restrictions on safe and legal reproductive services are what is responsible for creating the conditions from which rogue clinics like this one emerge in the first place.

However, for Fox to get huffy about a media blackout orchestrated by liberals stretches the boundaries of hypocrisy. On numerous segments in the past week Fox has castigated other media outlets for not having covered this trial. The problem with that complaint is that Fox hasn’t covered it either. Nevertheless, Bret Baier hosted a segment of his “Special Report” wherein he read off a list of the offenders in the press who have ignored this story. Conspicuously absent from the list was Fox News. If Fox had indeed reported the story, they would certainly have included the number of times on their graphic to shame their competitors. They left themselves off because their performance was no different than the rest.

In another example of Fox’s self-serving spin, they posted a photo of the seating area in the courtroom that was reserved for the media. The fact that there was no one sitting there was evidence to Fox that the press was negligent and biased. However, also revealed by the photo was that no one from Fox News was sitting there either. They presumably thought that that little detail would just slip by unnoticed by their viewers (and they were probably right. Their viewers are not known for their intellectual prowess).

Clearly Fox’s editorial decision-making is drenched with bias and self-promotion. We can easily ascertain what is important to the network by their programming choices, and apparently the Philly doctor’s trial was not important to Fox. So what was important?

Fox’s closest competitor in the ratings is MSNBC. In the months following the election MSNBC has demonstrated surprising growth while Fox has lost audience share, slipping to levels it has not seen since 2001 (although still maintaining its lead). Consequently, Fox has resumed their onslaught against MSNBC which they escalate whenever they feel threatened.

The latest attack by Fox deals with a promo that MSNBC ran in support of their weekend anchor Melissa Harris-Perry. The promo features Harris-Perry delivering an uncontroversial commentary about the value of society investing in education and child welfare. To Fox, that commonly held principle of a unified family of American citizens was tantamount to Maoist socialism. Fox blanketed their airwaves with exasperated outrage day and night over this 30 second ad. In fact, as reported by MSNBC’s Chris Hayes, Fox committed more than 15 times the airtime to MSNBC’s promo than MSNBC did.

MSNBC Promo

In conclusion, an analysis of the distribution of time allocated to content tells us that Fox is obviously more concerned about how MSNBC advertises its own programs than they are about heinous criminal activity. And when their attention is drawn to the heinous crimes, they only seem to care about how other media reports it (ignoring their own failures), and not the crime itself or the victims. Remember this the next time you hear Fox complaining about not being taken seriously as credible journalists.

Is MSNBC Serious About Competing With Fox News?

When Keith Olbermann abruptly departed from MSNBC the network’s schedule was thrust into chaos. Lawrence O’Donnell was moved up two hours. Ed Schultz went from early evening to 10:00pm. Schultz’s old slot was a menagerie that eventually settled on Cenk Uygur for nearly six months.

All of this turmoil occurred at the same time that Glenn Beck was slated for an early termination of his contract at Fox News. That made much of the Fox schedule vulnerable as Beck’s audience formed the foundation for the evening news hour and primetime. So what did MSNBC do to take advantage of this opening?

Nothing – nothing at all. Their schedule barely budged. There were no new face outside of the 6:00pm slot that Schultz vacated, and even those were often familiar faces on the network. This was the best opportunity for MSNBC to challenge Fox during a period of weakness and MSNBC slept through it.

Now MSNBC is compounding their mistakes by (reportedly) replacing Uygur with Rev. Al Sharpton. The circumstances of Uygur’s departure are disturbing, but that’s a subject for another article. While Sharpton can be an aggressive advocate for lefty issues, he is hardly the banner carrier for progressive journalism. With a background predominantly in civil rights and social activism, his lack of experience in broadcasting does not portend well for MSNBC. His areas of expertise are rather narrow and he can come off as bombastic and rigid.

The purpose of a news and public affairs network is the same as any other network – attracting and appealing to viewers. Additionally, a news network must seek to inform and stimulate dialogue. Thus, having a journalist with broadcast experience in the anchor chair gives the program a significantly better shot at success.

MSNBC already has people on the payroll who fit the bill, and also expand the diversity of the roster, which is sorely needed. However, even some members of the National Association of Black Journalists are reticent about Sharpton. Instead, MSNBC should consider someone like Joe Madison, a long-time radio host based in Washington, D.C. with a record of success on the air and in the streets. Another attractive candidate would be Melissa Harris-Perry, a professor of political science at Tulane University and a frequent guest on Rachel Maddow’s program.

Maddow presently has the highest ratings on MSNBC. That makes someone like Harris-Parry particularly compelling. A black woman with intelligence, insight, and personality could reproduce at 6:00pm the success Maddow has in primetime.

Ideally MSNBC could significantly strengthen their lineup by pitting Joe Madison against Fox’s lame Glenn Beck replacement “The Five.” Then give Hardball a single airing at 6:00pm, followed by Harris-Parry at 7:00. Leave primetime in tact with O’Donnell, Maddow, and Schultz (although I wouldn’t mind seeing Schultz replaced by someone like Chris Hayes or – don’t laugh – Anthony Weiner, an articulate, passionate progressive who didn’t really do anything that should forever disqualify him from public service).

If MSNBC is serious about competing with Fox News, they need to consider more dynamic solutions. Al Sharpton is never going to beat Bret Baier. And without a stronger leadin, the primetime schedule is unnecessarily hampered. The network has come close to Fox in important demographic ratings and they could put Fox away if they act now while Fox is wobbly and their management is being investigated internationally. The travails of Rupert Murdoch and company will make it difficult for them to concentrate on issues other than staying out of jail. MSNBC should capitalize on that distraction. The question is: Is MSNBC really serious about competing with Fox News?