With the selection of Cardinal Ratzinger as the new Pope, The Vatican is announcing the launch of PopeTV. This new media venture will exploit the assets of existing television news networks by piggy-backing on their programming. They have already demonstrated the effectiveness of this business model with their application of the ubiquitous VaticanCam.
Fox, CNN, and MSNBC, featuring the VaticanCam inset smokestacks.
The Republican Party pioneered this strategy by attaching itself to the Fox News network. They have been expanding their reach in the last few years to other networks, but now will find themselves competing directly with the Vatican for screen space.
Amongst the recent milestones for PopeTV, is that coverage of the election of the new pope logged more on-air time than did coverage of the election of the new US President.
The confidence exhibited by the Vatican in launching this enterprise at this time illustrates their faith in their ability to compete against other media heavyweights. The aforementioned Republicans, Michael Jackson, the war in Iraq, and minor players like Tom DeLay and genocide in Darfur, are all vying for attention in this sparsely populated media
It remains to be seen who will prevail, but insiders warn against underestimating the Vatican. The corporations that dominate and control the media are motivated largely by cash. The Vatican, of course, has plenty of that.
One thought on “PopeTV – All Pope All The Time”
I’m not so sure there’s a seperation between the agenda of republicorp. and the vatican as an invisible elephant zips it’s pants up.all the while the distance between an educated, divergently opinionated, activist public and amerikan citizens walk bow legged together through the third reich’s strip mall cashing in one addiction for the next.
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