CNN

Jessica Yellin: Press Succumbs To Patriotic Fever

Posted by on May 29, 2008 at 9:46 am. NO Comments :

In a discussion on CNN of the book by former White House press secretary, Scott McClellan, Anderson Cooper quoted a passage that criticized the press for not being sufficiently aggressive in their coverage of the war in Iraq and the Bush administration.

McClellan: “If anything, the national press corps was probably too deferential to the White House and to the administration in regard to the most important decision facing the nation during my years in Washington, the choice over whether to go to war in Iraq.”

CNN reporter Jessica Yellin then described her experience with network news executives who pressured her to deliver stories that were slanted in favor of the President.

Yellin: “The press corps was under enormous pressure from corporate executives, frankly, to make sure that this was a war presented in a way that was consistent with the patriotic fever in the nation and the president’s high approval ratings. And my own experience at the White House was that the higher the president’s approval ratings, the more pressure I had from news executives.”

Yellin’s admission provides a stark confirmation of McClellan’s criticism. The press was indeed too deferential – because their bosses ordered them to be.

The real tragedy of all this is that these confessions always come far too late. Too late for the 4,000+ dead American soldiers and their families. Too late for the tens (hundreds?) of thousands of dead Iraqi civilians. Too late for the next generation af Americans who will be burdened by the loss of international respect and trust, not to mention the burden of $2 trillion (and counting) of war debt.

Yellin is not the first journalist to issue this sort of belated mea culpa. I documented several other examples a year and a half ago. You just have to wonder where these people’s ethics were at the time.

Fox News In Critical Condition

Posted by on April 30, 2008 at 3:38 pm. 15 Comments :

In the first quarter of 2008, Fox News was the slowest growing cable news network (10%), behind MSNBC (66%) and CNN (87%). For the first time in six years they finished in 2nd place. Now, in the first month of the 2nd quarter, the diagnosis is even worse.

Ratings April 2008

Notably, Fox is showing a 14% decline form their year-ago numbers, while their arch nemesis, MSNBC, posts a 9% increase. This comes in the midst of a contentious election year when demand for news is uncommonly strong. Why then is Fox waning? The same dynamics I wrote about a month ago are still in play today:

“The stagnation of Fox’s audience can be traced in part to the downward spiral of the Bush presidency. Fox has long tethered its fortunes to a conservative ideology that has fallen out of favor.”

Mainstream audiences are less interested in the partisan cheerleading of right-wing zealots. They may also be tiring of the Crossfire-style tongue lashing engaged in by the modern punditocracy. A case in point is Keith Olbermann’s Countdown, which has been criticized for avoiding confrontation by declining to book adversarial guests. But its strategy is validated by consistently being the fastest growing program on cable news. The numbers for April show that it is the only program to grow (+21%), compared to CNN’s Campbell Brown (-23%) and Fox’s Bill O’Reilly (-12%).

MSNBC also benefited from the contributions of the rest of its lineup (Race For the White House, Hardball, Verdict) which were all either stable or higher, while their competition was uniformly lower. Even Countdown’s repeat contributed by improving on last year’s Doc Block by 10%.

What is particularly disturbing is that, in this environment where Fox News is gasping for air, the Democratic candidates for president chose this week to succumb to the howl of publicity hounding. What we already know about the narrow-minded nature of Fox’s audience, combined with the evidence that it is shrinking precipitously, should be enough to convince rational Democrats to remove Fox News from their itinerary.

This is not the time to surrender. The Democratic embargo of Fox News has almost certainly played a part in the network’s decline. Their programming has suffered by being over-weighted with right-wingers and Republicans. They have resorted to whining on air about the kids who won’t play with them. If it wasn’t hurting them they wouldn’t mention it. Now, with Fox on the ropes, Democrats should stay strong and resist whatever urge it is that compels them to act against their own interests by accepting invitations to a party from a host that seeks only to diminish them.

Let’s hope that now that the thrust and parry of the Obama/Clinton appearances on Fox are history, they can manage to rein in their impulses and get back on the team. Fox is hostile territory and our generals should not be giving them aid and comfort.

Fox News: For Republicans Only

Posted by on April 23, 2008 at 3:32 pm. 4 Comments :

The ratings for the cable news coverage last night reveal something at once interesting and expected:

25-54 5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC ElectionHQ: Hume: Shep: Primary: Primary: Primary: Primary:
  228 261 316 483 507 679 465
CNN Blitzer: Blitzer: Elec.Cent.: Elec.Cent.: Elec.Cent.: Elec.Cent.: Elec.Cent.:
  294 366 479 720 785 910 712
MSNBC Hardball: Spec.Cov.: Spec.Cov.: Spec.Cov.: Spec.Cov.: Spec.Cov.: Spec.Cov.:
  243 308 431 651 679 594 414

Fox News came in third in five of the seven primetime and prime adjacent hours. They finished the evening in third place.

Fox News is a Republican network. Their viewer base doesn’t care about news that they don’t think affects them. This is consistent with viewing patterns that show CNN and MSNBC spiking whenever a significant news event takes place. Viewers simply do not tune in to Fox for news. They tune in to have their preconceptions about public affairs validated.

This is proof that the Democrats who avoid Fox News are right to do so. The Fox audience is of no use to them. Last night’s ratings merely confirm studies that show the same thing. From Starve The Beast:

“The Mellman Group’s research revealed that Fox viewers supported George Bush over John Kerry by 88% to 7%. Only Republicans were more united in supporting Bush. Conservatives, white evangelical Christians, gun owners, and supporters of the Iraq war all gave Bush fewer votes than did regular Fox News viewers.”

It’s too bad some Dems still don’t get it. Terry McCauliffe, the general chairman of Hillary Clinton’s campaign, went on Fox News last night and slobbered all over Major Garrett. This Public Display of Affliction is downright embarrassing. So embarrassing that Fox turned it into a promo that has already hit the airwaves.

Tony Snow Goes Over To The Dark Side – CNN

Posted by on April 21, 2008 at 2:23 pm. 3 Comments :

The “liberal” media is at it again. CNN has just announced that it has hired former Bush press secretary, and Fox News anchor, Tony Snow, to be a conservative commentator.

Snow: “I’m delighted to be able to join CNN during the most exciting and unpredictable political year in memory. The big challenge in 2008 is to develop deep, creative and aggressive analysis of both political parties, their candidates and campaigns. I’m eager to get started, since this race is sure to shape American politics for years to come.”

If this is CNN’s answer to the Fox News signing of Karl Rove it is yet another blunder on the part of their programming staff. The last time they went after the Fox model was the acquisition of Glenn Beck, who is now the lowest rated evening pundit on any of the cable news nets.

CNN’s press release on Snow failed to mention that he is presently the permanent guest host for Bill O’Reilly’s Radio Factor. Which raises the question of when, precisely, O’Reilly’s aneurysm will erupt. Remember this…

“O’Reilly: “But you can’t go over to CNN. I mean, that’s the devil over there. You can’t. You know. You’re a religious guy. You can’t go into the pagan throne over there.”

Score one for Satan.

Fox News No Longer Number One

Posted by on April 2, 2008 at 1:55 am. 24 Comments :

Continuing a long pattern of decline, Fox News once again underperforms its competitors. The first quarter of a presidential election year can generally be expected to boost viewership for news networks. For CNN and MSNBC this has been markedly apparent. For Fox News…not so much.

As a result of the hyper-growth of CNN’s prime time schedule (persons 25-54), they actually finished ahead of Fox News for the first time in six years. Another quarter like this and Fox will finish third behind both CNN and MSNBC.

The stagnation of Fox’s audience can be traced in part to the downward spiral of the Bush presidency. Fox has long tethered its fortunes to a conservative ideology that has fallen out of favor. Now they have trouble attracting either viewers or guests from the more moderate and/or progressive population. They also have an age problem. Fox News has both the oldest skewing audience and the oldest prime time line-up. That combination produces a staleness that is reflected in their ratings. It’s ironic that the Republican candidate for president is also the oldest to ever run for the office. He should be a perfect fit for Fox, if not for America.

In addition to CNN’s win over Fox in the average ratings statistics, Fox has fallen to fourth place (with 24.5 million) in cumulative ratings, behind CNN (33.2), MSNBC (28.4), and Headline News (25.9). Cumes represent the number of the network’s unique viewers and are arguably a more precise measure for news programming (explanation here).

So contrary to the boasting of Fox News narcissists, they are not the ratings juggernaut that they would have you believe. In fact, sooner than many might have predicted, they will be reduced to also-rans. In advance of that you can expect that they will fiddle with their programming to deliver even more sensationalistic, high decibel, conflict-driven fare that virtually drips with steamy melodrama, controversy and a nightmarish dread of Muslims, immigrants and Democrats.

Fasten your seatbelts.

Brit Hume Just Doesn’t Get It

Posted by on March 6, 2008 at 2:25 pm. NO Comments :

Brit Hume was interviewed by the magazine of his alma mater, the University of Virginia. He had some revealing things to say about his view of journalism and the world. The first question dealt with what changes he has seen in the country:

There used to be a general view that America was not what was wrong with the world. In many corners now today and in academia and in the media, I think we see an interest in the idea that maybe America is what’s wrong with the world. There’s a worry that when the U.S. undertakes something, that the U.S. is likely to be the problem, not the solution. I think that’s an attitude that didn’t exist when I first started in this business and I think it’s not for the better.

Another way of putting that is that there used to be a general view that America was infallible and that our leaders could not be questioned. Apparently Hume would like to return to those days.

When asked about the perception of Fox News as conservatively biased, he rattled off a litany of issues (without any support) that he believes his press associates lean leftward on. He then concedes that Fox takes a different stance on those issues. The admission that Fox has a stance on issues should be enough to dismiss them as a credible news organization. But Hume isn’t nearly done:

“As long as our competitors are convinced that we’re a right-wing news organization out to promote right-wing causes, they never will get it. That’s good news for us. They can’t fix their problem because they don’t understand it. As long as they continue to think in that way, they’re probably not going to gain much ground on us.”

It is hysterical on its face that Hume still insists that Fox is not a “right-wing news organization.” But even funnier is his delusional analysis of his competition not gaining ground. Here are the facts for just this year:

  • January 07-08 gains: CNN 42% – MSNBC – 37% – Fox 9%.
  • February 07-08 gains: CNN 133% – MSNBC – 62% – Fox 16%

I’d call that gaining ground. And those numbers reflect network performance going back at least two years. The fortunes of Fox have been trending down in virtual syncopation with the still sinking approval ratings for President Bush. While they still have a large reserve of Stepford viewers, Fox is at a decided disadvantage. Their audience is aging and is generally less appealing to advertisers. In fact, CNN is able to charge 50% more ($5.96) per thousand viewers than Fox ($4.06).

Recently Fox has lost outright to competitors. They came in last on March 4th’s primary coverage (after both CNN and MSNBC) and were bested by CNN for the whole month of February in the key 25-54 demographic. And Keith Olbermann’s Countdown beat O’Reilly again last week. Granted, it’s not an everyday occurrence, but it used to be unheard of. Mark your calendars for March 30, when Countdown will have it’s second broadcast on the NBC mothership. The last time they did that, Countdown’s subsequent MSNBC airings jumped by 17%, beating O’Reilly then as well.

The fallacy of Fox’s market domination will have to eventually tune in to Hume’s brain wave. Until then, we will likely be subject to more of these hallucinatory bouts of braggadocio. And in all likelihood they will stray even further from reality, because, in the end, it’s Brit Hume and his Fox comrades who “never will get it.”

Fox News – Still First In Being Last

Posted by on February 27, 2008 at 9:16 pm. 19 Comments :

Cable News Ratings Feb 2008Once again, Fox News brings up the rear in the cable news-stakes. With an increase in total viewers of just 16% from February 2007 to February 2008, Fox trailed MSNBC (up 62%) and CNN (up 133%) by wide margins. CNN’s numbers may have been inflated by an unusually large audience for its debate telecast. But that would not account for the bulk of the disparity. Note that MSNBC’s increase occurred without any such special event programming.

This is becoming so redundant that I think I’ll just quote myself from the last ratings report I wrote:

“For those seeking an explanation for the disparity between Fox and the rest of the news purveyors, you need look no further than the content and style for which Fox has become famous. The influence of rightists in the government and the media is dissipating. As it does so, the noise level on Fox News is swelling to an earsplitting shriek. They are descending (and condescending) into a desperation fueled by their own crumbling credibility. They are finding it increasingly difficult to lure fair-minded commentators and public figures to appear on their tainted air. The refusal of Democrats to participate in Fox-sponsored debates is having a real impact on both the network’s performance and their perception as the Republican house organ. That effort must continue and broaden to include ANY appearance by Democrats or progressives (see Starve The Beast) The result of this cold shoulder is an over-reliance by Fox on plainly biased personalities like their newest contributors, Tony Snow, Rick Santorum, and Karl Rove. I expect we will also be seeing a lot more of Dick Morris, Ann Coulter, and Bill Kristol, as the Foxians resort to just interviewing one another.”

Still true. But wait…There’s more!

I did an analysis of the televised debates this election cycle that reveals some interesting trends. Since April 26, 2007, there have been 30 debates split evenly between Democrats and Republicans. Four of the top 5 rated broadcasts were Democratic debates. Fox News had only one debate in the top 10. All of the Fox debates were Republican affairs as the Democrats have sworn off debating on the network. That strategy appears to have paid off in a couple of significant ways. First, it denied Fox the opportunity to cast more of its slime onto Democrats. Second, Fox missed out on the higher revenues they would have received from the more popular Democratic debates.

It’s a win/win.

Stop The Presses: Bill O’Reilly is patting himself and his network on the back for their ratings performance:

“…just about everybody else on FNC had a good month, because we are patriots.”

If they are patriots because of their paltry 16% gain, then CNN and MSNBC must be candidates for sainthood with national holidays pending. I sure hope I’m not in the vicinity when his ego bursts.

Sub-Prime(Time) Meltdown Hits Fox News Where It Hurts

Posted by on February 4, 2008 at 6:11 am. NO Comments :

Over the past year there has been a broad array of economic and political indicators that have been trending generally downward. In the U.S. jobs having been declining, as have exports. Construction has pulled back and property values have fallen. Wages are not keeping pace with inflation. At the same time, approval ratings for President Bush have cratered and Republican Party registration is down. GOP primary voters are showing up at the polls in significantly lower numbers than Democratic voters.

Not surprisingly, this social climate crisis is also being reflected in the market performance of the Fox News Channel. For 2007, Fox News squeezed out a meager ratings increase of 4%. While that was enough to beat the somnambulent CNN’s 2% gain, it was far short of the surging 32% rise enjoyed by MSNBC.

Fox 2007

The new year didn’t produce much to brighten Fox’s spirits. Despite the abundance of news, Fox still managed to lag far behind its competitors. Here is a sampling of some of the important events that took place in January:

  • Primary contests in six states
  • Nine nationally televised debates (two of which were on Fox News)
  • Benazir Bhutto’s assassination in the last days of 2007
  • Deadly violence increased in Iraq
  • Bush delivered his last ever State of the Union Address
  • The stock market suffered historic declines (the worst January for the Dow in 7 years, 17 for the S&P 500, and the worst ever for the Nasdaq)
  • Britany was committed.

This sort of activity usually triggers increased viewing for news networks. Indeed, that was the case for CNN which rose 42% for the month, and MSNBC which nabbed a 37% gain. However, Fox pulled up the rear with a paltry 9% uptick. At a time when viewers are tuning in to news with greater frequency, Fox is being left behind while its competitors are reaping rich rewards.

For those seeking an explanation for the disparity between Fox and the rest of the news purveyors, you need look no further than the content and style for which Fox has become famous. The influence of rightists in the government and the media is dissipating. As it does so, the noise level on Fox News is swelling to an earsplitting shriek. They are descending (and condescending) into a desperation fueled by their own crumbling credibility. They are finding it increasingly difficult to lure fair-minded commentators and public figures to appear on their tainted air. The refusal of Democrats to participate in Fox-sponsored debates is having a real impact on both the network’s performance and their perception as the Republican house organ. That effort must continue and broaden to include ANY appearance by Democrats or progressives (Starve The Beast) The result of this cold shoulder is an over-reliance by Fox on plainly biased personalities like their newest contributors, Tony Snow, Rick Santorum, and Karl Rove. I expect we will also be seeing a lot more of Dick Morris, Ann Coulter, and Bill Kristol, as the Foxians resort to just interviewing one another.

The current stable of Fox News hosts are becoming noticeably more shrill. Chris Wallace recently branded Democrats as “damned fools” for their refusal to be abused by Fox demagogues. Bill O’Reilly went positively crackers as he shoved an aide to Senator Obama because the aide was blocking his view. John Gibson didn’t see anything wrong with making offensive and homophobic jokes about Heath Ledger on the same day the actor died.

Fox News is in a sort of journalistic death spiral of its own. The more people tune them out, the higher they turn up the volume on their idiocy amplifier (and they’re already way past eleven). Then even more people tune out. This process will continue until no one is left but the brain-damaged spawn of a Coulter/Limbaugh clone experiment gone horribly awry.

Fox has already destroyed any pretense of credibility that they might have hoped to use to delude the weak members of the herd, and now they are simply becoming a parody of themselves. They still have a surplus of habitual viewers that may take a while to wind down. But the time is coming when their ratings will be struggling to keep up with the Bass Fishing Channel. And their programming will be just as exciting and newsworthy.

Glenn Beck’s Ratings: Headline Snooze

Posted by on December 13, 2007 at 4:44 pm. 43 Comments :

When CNN announced the hiring of radio talk jock Glenn Beck almost two years ago, they used words like “cordial,” “conversational” and “not confrontational” to describe him. What they delivered was the polar opposite of that, as has been well documented by Media Matters. Despite CNN’s laughable depiction of Beck as “Miss Congeniality,” they knew exactly the sort of piffle they were peddling. Their programming strategy stated at the time was to…

“…build Beck into the type of TV personality that could siphon viewers from Bill O’Reilly, Joe Scarborough and other conservative hosts.”

They failed.

Beck’s ratings for November 2007 (25-54 demo) reveal a program on life support. At this point the humane thing to do would be to pull the plug and put Beck (and innocent TV viewers) out of their misery.

As shown here, Beck loses to all of his competitors in cable news. Both his live show and his repeat come in 4th out of four programs. That doesn’t leave much for him to brag about.

But that’s not the end of his problems. While Beck is unable to challenge his competition, he is also the weakest link on his own network.

On this chart you can see that the two lowest rated hours on Headline News belong to Beck. He is a TV anchor who is performing like a ship’s anchor and weighing down the network’s line-up.

This is not a case of Headline News being a less widely distributed network. Both Nancy Grace and Showbiz Tonight would either beat or play competitively against MSNBC’s schedule. Grace would even threaten CNN’s Lou Dobbs were she in the time slot.

These numbers demonstrate an inherent weakness that is specific to Beck. This is confirmed by looking at his year-to-year performance which is virtually flat. Beck’s audience in the demo for November 2006 was 148K (live) and 142K (repeat). That is essentially unchanged for 2007. For the same time period Grace’s numbers improved 20% (live), and 15% (repeat). Showbiz Tonight added 34% over their 2006 showing. So Beck is not only the poorest performer against his competition, he cannot even keep up with the growth on his own network.

It is also notable that Beck’s unpopularity seems to be confined to his television persona. In other media he is still a figure to be reckoned with. He is a top five talk radio host (last month he re-signed with Premiere Networks for $50 million) and he currently has a book on the New York Times Bestseller list. He certainly has fans who are able to find and consume his products elsewhere. So the fact that Beck can’t parlay his other media successes into something better than a washout on TV illustrates just how deeply unappealing he is as a television personality.

Glenn Beck WeakFor more evidence of this you just need to look back at the week Beck filled in for Paula Zahn last July. Despite moving up to CNN from Headline News, Beck barely scraped up the viewers he routinely got at his less-watched network home, Headline News. And he underperformed Zahn, who was canceled for poor ratings, by a whopping 23%

Clearly Beck has not lived up to the expectations CNN expressed when they hired him. And his performance over time suggests that there is not much reason to believe that he will improve. A responsible programmer would be seeking to cut their losses. And it’s not as if they don’t have a broad variety of AAA players that could be called up: Ed Schultz, Randi Rhodes, Thom Hartmann, Rachel Maddow, Stephanie Miller, Sam Seder, Taylor Marsh, Jim Hightower, Laura Flanders, Harry Shearer, or any other of the many distinguished progressive commentators. They could even draft their own Jack Cafferty who has developed a cult following on The Situation Room with Wolf Blitzer.

You would think that the programming honchos at the network would be furiously grooming Beck’s replacement. Why wouldn’t they? They can’t blame Beck’s subterranean ratings on a generalized lack of interest because Beck excels in other media markets. They can’t be holding out for a sudden audience surge because there’s been no evidence of him connecting on that level in the past. They can’t believe that a racist, uninformed, arrogant host with a juvenile sense of humor is the next big thing in broadcasting because Fox News already has that market cornered and their ratings are sinking like a stone. And somebody at CNN must surely have noticed the soaring ascendancy of Keith Olbermann’s Countdown on MSNBC. It’s also worth noting that Dan Abrams’ new program, retooled to take a more aggressively honest approach to the news, is kicking Beck’s butt even though it is only a few weeks old.

So what is CNN waiting for? Are they masochistic gluttons for punishment who get pleasure from losing? Are they married to the repulsive and repudiated ideology spewed by Beck? Are they frightened, ineffectual, corporate bootlickers who couldn’t make a proper programming decision without a sackful of surveys and permission from their supervisor? It is just this simple: There is no business case for keeping Beck on the air. His program is a money pit and it’s fiscally harmful to the programs adjacent to it and, therefore, the network as a whole.

The only reason to give Beck a stay of execution would be fealty to the brand of caveman conservatism that he espouses. If CNN doesn’t cancel this stinker they will have settled, once and for all, the speculation as to whether they are a compromised media lapdog with an agenda aimed at placating the powerful and debasing journalism.

It’s time to pull the plug. Let CNN/Headline News know that Glenn Beck has to go. Let them know that you’re on to them and that keeping a loser like Beck reveals their biases. Let them know that you’re more interested in news and honest commentary than shallow contrarianism. Let them know that, although CNN has an obligation to provide diverse viewpoints, they have never had a program hosted by a progressive. And let them know that you have alternatives now (i.e. MSNBC, radio, the Internet, etc.) and you will not continue to watch CNN as long as it fails to provide programming that is honest, ethical and relevant to you, your community and your country.

CNN General Comments Form
Headline News General Comments Form

Falling For The Myth Of The Liberal Media

Posted by on November 19, 2007 at 6:14 pm. 3 Comments :

Tim Rutten is the media columnist for the Los Angeles Times. He is rare bright light in a dark media sky. I have written approvingly of his insight on several occasions.

That’s why I’m somewhat surprised at an article he published this weekend. Much of it accurately portrayed some of the media’s obtuse gyrations to mold itself into whatever they think the audience wants, but on one point he was so far off the mark that the mark became a microscopic speck in a distant universe. Here is Rutten attempting to describe the current cable news landscape:

“…we now have a situation in which the three all-news cable networks each have aligned themselves with a point on the political compass: Fox went first and consciously became the Republican network; MSNBC, which would have sold its soul to the devil for six ratings points, instead found a less-demanding buyer in the Democrats. Now, CNN has decided to reinvent itself as the independent, populist network cursing both sides of the conventional political aisle — along with immigrants and free trade, of course.”

Indeed, Fox was first, but it didn’t become the Republican network. It was conceived and hatched as such. There was never any intention for the network to be anything other than a voice for rightist rhetoric and a counter balance to what their delusions told them was a “liberal media.” Their air is dominated by Bill O’Reilly, Sean Hannity, John Gibson, Bill Krystal, Geraldo Rivera, Charles Krauthammer, Ann Coulter, etc. Even their managing editor for news, Brit Hume, is overtly dismissive of Democrats and liberal points of view.

But Rutten stumbled when he wrote that MSNBC has assumed a Democratic posture. The only support he gives for that view is the presence of Keith Olbermann. It doesn’t take much observation, however, to erase the image that Rutten is painting. Countdown is a one hour daily program. Conversely, Joe Scarborough, the former Republican congressman, hosts three hours every morning. Tucker Carlson, the conservative son of the director of the Scooter Libby Defense Fund has his own hour. Chris Matthews, although he was an aide to Tip O’Niell, has become a reliable basher of progressive policy. And the guests on all of these programs run the gamut from neo-caveman Pat Buchanan to Pat Buchanan (seriously, is he the only number in their Rolodex?). And there is nothing notably liberal in their handling of straight news.

Rutten similarly tags CNN as reaching for a “populist” stance based solely on the blathering of Lou Dobbs. Beyond that the only identity CNN achieves is as a boot-licker for any symbol of political power. And if you extend the CNN profile to include it’s little sister, Headline News, you’ll find law and order priestess Nancy Grace, and the stupidest man on television, Glenn Beck.

Rutten cites a PEW study on the partisan make-up of viewers for the three cable news nets as proof that they are being divided by ideology:

“Republicans outnumber Democrats by two-to-one (43% to 21%) among the core Fox News Channel audience, while there are far more Democrats than Republicans among CNN’s viewers (43% Democrat, 22% Republican) and network news viewers (41% Democrat, 24% Republican).”

But all this really proves is that Fox News is wildly out of touch with mainstream America by attracting such an imbalance of Republicans. The viewership of CNN and the other networks actually are closer to representing the nation’s political mood as revealed in another survey by PEW:

“Today, half of the public (50%) either identifies as a Democrat or says they lean to the Democratic Party, compared with 35% who align with the GOP.”

Therefore, the fact that more Democrats than Republicans watch CNN and MSNBC is simply because there are more Democrats than Republicans. The fact that the numbers are reversed for Fox News is because Fox blatantly solicits Republican viewers via the conservative agenda planted in their reporting.

Rutten does make some good points including that CNN has become a “traveling wreck of a journalistic carnival” (Good one, Tim). But he closes his column by tying together Olbermann, O’Reilly and Dobbs as “the three points of what amounts to an ethical Bermuda Triangle.” The problem with that analysis is that there are many O’Reillys and Dobbs’ across the TV dial, but there is only one Olbermann. Nowhere on any of the news channels is there a such a reliably left-of-center voice – even on MSNBC which Rutten characterizes as the liberal point in the triangle.

The big question then is…Why not? Since we know that Democrats outnumber Republicans; we know that a majority of Americans rate Democrats higher on every major issue including Iraq, health care, the environment, the economy; we know that the Republican president’s approval rating has sunk to historic lows; knowing all of this, why is there only one program that serves the majority of the viewing audience? Some media critics claim that the partisan slant of the media is due solely to the marketplace and that if the public wanted more liberal views, the media would supply them.

Oh yeah? By any objective standard, that doesn’t appear to be the case.