MSNBC has been accused by many rightist pundits of adopting a liberal editorial policy. The sole basis of this charge appears to be the existence of Keith Olbermann’s Countdown. In an interview with NPR, MSNBC Sr VP Phil Griffin denies the charge saying that it is the host’s personalities, not their positions that make them popular. So Tucker’s already starting at a disadvantage. Griffin acknowledges that the network is trading on the audience identifying with the program’s anchors.

“Keith Olbermann is our brand; Chris Matthews is our brand. These are smart, well-informed people who have a real sense of history and can put things in context.”

That is an unequivocal expression of the faith Griffin has in Olbermann and Matthews. But when he is specifically asked whether Tucker Carlson is also their brand, he pauses and says…

“He is right now.”

Not exactly a vote of confidence. Griffin seems to be hinting that his answer might be different if you ask him again in a week or two. Looks like the only thing Tucker has to be thankful for is his well-connected family and a contract for an upcoming TV game show pilot. I still can’t get over this project – a remake of “Who Do You Trust?”

The remainder of the segment featured a couple of choice comments from Olbermann:

On his righteous cynicism: “We gave these people every benefit of the doubt. Our naturally contentious political arrangement in this country was silenced for well over a year after 9/11. We got hosed. We were manipulated. That trust that we put in these people, they did not deserve.”

On O’Reilly’s dementia: “As usual, Bill-O’s King Lear act, in which he threatens somebody with terrible consequences and boycotts and plagues of locusts, has produced nothing tangible other than making the object of his impotent rage richer.”

Speaking of Bill-O, his frantic efforts to disparage NBC and his nemesis Keith Olbermann (whom he refers to as “the smear guy”) are butting up against reality. O’Reilly has been falsely bashing NBC as a network in total decline, but the truth is that NBC News beat ABC and CBS in total viewers for the 2006/2007 season. And on the heels of Brian Williams’ appearance on Saturday Night Live, NBC has won the 25-54 demo for the month of November so far. O’Reilly’s analysis, as usual, is worthless, unless you’re really into childish fiction.