The ratings for the cable news coverage last night reveal something at once interesting and expected:
Fox News came in third in five of the seven primetime and prime adjacent hours. They finished the evening in third place.
Fox News is a Republican network. Their viewer base doesn’t care about news that they don’t think affects them. This is consistent with viewing patterns that show CNN and MSNBC spiking whenever a significant news event takes place. Viewers simply do not tune in to Fox for news. They tune in to have their preconceptions about public affairs validated.
This is proof that the Democrats who avoid Fox News are right to do so. The Fox audience is of no use to them. Last night’s ratings merely confirm studies that show the same thing. From Starve The Beast:
“The Mellman Group’s research revealed that Fox viewers supported George Bush over John Kerry by 88% to 7%. Only Republicans were more united in supporting Bush. Conservatives, white evangelical Christians, gun owners, and supporters of the Iraq war all gave Bush fewer votes than did regular Fox News viewers.”
It’s too bad some Dems still don’t get it. Terry McCauliffe, the general chairman of Hillary Clinton’s campaign, went on Fox News last night and slobbered all over Major Garrett. This Public Display of Affliction is downright embarrassing. So embarrassing that Fox turned it into a promo that has already hit the airwaves.