General Motors’ Great American Idiot

In a stunning display of marketing ineptidude, General Motors has tagged Sean Hannity as its spokesman for a campaign/contest to give away 5 new cars. The “You’re A Great American Car Give-Away”, was conceived as a means to promote GM’s American-made vehicles. But the “great” American they chose as the public face of the promotion is a controversial and contentious figure who routinely disparages the patriotism of other Americans. He is a divisive and hostile partisan that recently declared that control of the Congress in the next election is a life and death struggle:

“there are things in life worth fighting and dying for and one of ‘em is making sure Nancy Pelosi doesn’t become the speaker.”

GM, like other automakers, has fallen on hard times. So has Hannity, whose program’s ratings have declined 21% year-over-year. So the selection of Hannity as their spokesman may just be a case of two withering dinosaurs huddling together waiting for extinction.


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