In a stunning display of marketing ineptidude, General Motors has tagged Sean Hannity as its spokesman for a campaign/contest to give away 5 new cars. The “You’re A Great American Car Give-Away”, was conceived as a means to promote GM’s American-made vehicles. But the “great” American they chose as the public face of the promotion is a controversial and contentious figure who routinely disparages the patriotism of other Americans. He is a divisive and hostile partisan that recently declared that control of the Congress in the next election is a life and death struggle:
“there are things in life worth fighting and dying for and one of â€˜em is making sure Nancy Pelosi doesn’t become the speaker.”
GM, like other automakers, has fallen on hard times. So has Hannity, whose program’s ratings have declined 21% year-over-year. So the selection of Hannity as their spokesman may just be a case of two withering dinosaurs huddling together waiting for extinction.