The first official ratings for the Fox Business Network reveal that the new enterprise is somewhat less than promising:
“For the first three weeks of July, according to Nielsen figures obtained yesterday that have not been publicly released, Fox Business Network is averaging just 8,000 viewers during daytime hours, and 20,000 in prime time.
CNBC, by contrast, is drawing an average of 284,000 viewers during the day and 191,000 in prime time.
Fox News Executive VP Kevin Magee immediately unleashed a torrent of excuses:
“It’s a slow-growing business, but it is a growing business. I don’t think anybody here expected us to be on top by the first summer, and we’re not.” Anyone who believes otherwise is “probably delusional.”
However, ten months ago CEO Roger Ailes boasted that:
“I’m not interested in anything short of a revolution.”
I guess he must have meant one of those slow-growing revolutions.