American may be tiring of Sarah Palin’s whiny brand of self-glorification. Since she ungraciously rebuffed her fellow Alaskans by quitting half way through her term as governor, Palin has been on a non-stop promotional campaign for herself. But even with all of that effort, she is losing ground amongst discerning consumers.
The ratings for the fourth episode of Sarah Palin’s Alaska were the worst yet. Just 2.8 million viewers tuned in. The second episode of SPA saw a 40% drop from the debut. The third didn’t fare quite so badly but was still 35% below the debut. But last Sunday’s airing approached a 50% fall off in a continuing downward spiral. Her own web site vainly tried to focus on the four week average, which means nothing when the the program is still 800,000 viewers shy of that.
As for Palin’s new book, America By Heart, the returns are less than thrilling. The Washington Post reports that sales are “lackluster” and that the publisher “hasn’t ordered a second printing – a sign that sales haven’t been overly brisk.” And it should surprise no one that the quitter’s work ethic has sagged. She spent six weeks on the road and visited 33 states on behalf of her first book. But she only spent ten days in 16 states peddling America By [My] Heart[‘s Not Really In it].
If only she could do the whole book tour on Twitter. I’m sure she would give 110%.