CNN

Fox News Ad Says That CNN Is Partisan

Posted by on August 25, 2008 at 11:01 pm. 1 Comments :

In a feat of heroic irony, Fox News published an ad promoting itself that called CNN a partisan network. It is beyond me how they could have completed work on the ad with all the laughing that one would expect to ensue. But they did complete it and it was printed in several newspapers including the Washington Post and News Corp. sister pub, the Wall Street Journal.

The ad relied on data from a Pew study on news audience segmentation. Fox managed to thoroughly misrepresent the results of the survey, and consequently misinform anyone reading the ad. This, of course, is nothing new for Fox who daily misinform their viewers.

The Fox ad highlighted Pew’s finding that 51% of CNN viewers were Democrats and 18% were Republicans. By comparison, 39% of Fox viewers were Republicans and 31% Democrats. From these findings Fox concluded that they were more balanced. Presumably they surmise that the closer the distribution of viewers by party affiliation, the more balanced the coverage. The problem is that balance in viewership is not a measure of balance in news content. Any serious, objective analyst would concede that the content on Fox News is heavily weighted to conservative views. Fox executives Rupert Murdoch and Roger Ailes have as much as admitted it when they assert that Fox was designed to counter what they believed to be a liberal bias in their competition. It should come as no surprise that such a deliberately partisan enterprise would attract more conservatives and Republicans. And that’s exactly what the Pew numbers reveal, despite Fox’s efforts to misconstrue them.

Left out of the Fox ad was the fact that the 39% of Fox viewers identifying themselves as Republicans is approximately double the amount of every other news network, not just CNN. That disparity alone is revealing. And the 33% of Fox viewers identifying themselves as Democrats is the lowest of all the news networks by a considerable margin.

However the most salient fact to arise from this information is that the ratio of Republicans to Democrats on Fox (39(R) to 31(D)) is the exact inverse of the general population (39(D) to 32(R)).

So the truth is, Fox News is not only not “balanced,” it is the opposite of the profile of American voters. It is the network that is the least representative of the public. And from that they want us to conclude that they are fair and balanced? Sure, CNN’s 51% is an overweighting of Democrats. But at least it reflects the correct majority tilt in the population. The fact that Fox slants its coverage so far to the right explains both its upside down representation of Republicans to Democrats and the exodus of Democrats from Fox to the other networks.

It’s not enough that Fox manipulates the Pew study for their self-serving ads, they are also using it to attack the Daily Show’s Jon Stewart. At a press gathering in Denver, Stewart told reporters that Fox’s “fair and balanced” slogan is an insult “to people with brains” and that he was “stunned to see Karl Rove on a news network as an analyst.” An anonymous flack at Fox (even their PR people are afraid to identify themselves) responded by saying that Stewart was “out of touch” and cited their skewed take on the Pew study as support. But then they went further to deliver a gratuitous and immaterial zinger:

“But being out of touch with mainstream America is nothing new to Jon, as evidenced by the crash-and-burn ratings of this year’s Oscars telecast.”

According to Fox, the ratings of a strike-hobbled awards show is now the measure of Stewart’s ability to connect with mainstream America. Never mind the unprecedented success of the Daily Show. And never mind the fact that Fox News has been been bleeding viewers for the past two years and is growing slower than any of their competitors. For a network that is so demonstrably out of touch, as illustrated above, they shouldn’t be flinging insults at Jon Stewart. They may come to regret that.

As an added plus to this deceptive advertisement from Fox, notice that they are using the elephant logo of the Republican Party in the ad. I assume they are not aware that the Republicans have asserted their copyright protection of that image and have threatened to sue those who use it without permission. I wonder if the Party will sue Fox News for this flagrant infringement. I’m guessing they won’t since Fox is a de facto division of the Republican Party anyway.

Starve The Beast: Appetite For Distortion

Posted by on August 9, 2008 at 3:24 pm. 16 Comments :

Media Blindness

Almost exactly one year ago I published a comprehensive examination of the futility of appearances on Fox News by Democrats and progressives: Starve The Beast. The thrust of the article argued that…

“Every time one of our representatives appears on Fox, they are setting back our agenda. They are not just wasting a little time trying to confront the enemy in its lair. They are literally causing harm to the efforts of the rest of us who are fervently struggling to repair and improve our country.”

The case was supported by studies that showed that Fox News audiences supported Republicans by overwhelming margins and that they were significantly more likely to have misperceptions about current news events. I also provided evidence that the centerpiece in Rupert Murdoch’s empire was a far less ominous presence in the mediasphere than they liked to imagine themselves.

It’s all still true. Rasmussen conducted a new study that affirms the previous studies. Their survey shows that Fox News viewers are still a species apart from the rest of the television population.

When nine out of ten Fox viewers say that they will vote for John McCain, you have an audience that may be more accurately described as a cult (as I described it in The Cult Of Foxonality). And while viewers at both CNN and MSNBC express a solid two to one majority for Barack Obama, that is a far cry from the near unanimous, block mentality of Fox viewers. The fact that the CNN and MSNBC audience compositions agree with one another suggests that they may be a better reflection of the population as a whole. They certainly come much closer to public opinion polling on the presidential race. Another indication of the disparity between Fox and its competitors is that 43% of CNN viewers and 38% of MSNBC viewers have a favorable opinion of McCain. However, only 14% of Fox viewers have a favorable opinion of Obama.

This corroborating evidence of how decidedly unfriendly the Fox News audience is to Democrats ought to be enough to persuade them to stay away from the network. Unfortunately, the past few weeks has seen wayward souls like Lanny Davis and Howard Wolfson lured into the Fox lair. To make matters worse, both Hillary Clinton and Obama have recently granted interviews to Fox flacks Bill O’Reilly and Chris Wallace, respectively. Obviously more persuasion is required. So let’s go to the numbers – the Nielsen numbers.

In the first half of 2008, CNN and MSNBC both improved their ratings over the same period the year before by more than 50% in the key 25-54 year old demographic. Fox News squeaked through with a measly 4% gain. In the second quarter Fox actually sunk 2%. And Fox continues to draw the oldest audience in cable news. MSNBC beats Fox with about 35% more viewers in the 18-34 demo. So Fox’s audience is not only growing slower than its competitors, it is failing to attract the next generation of news viewers. The only reason for the size of the audience they presently have is that they have cornered the market for conservative couch jockeys who congregate at their cable water cooler. Hence their dramatic overweighting of McCainiacs. The rest of the news consuming audience is splintered throughout the dial in a manner that disguises the fact that they are in the majority. There are far more non-Fox viewers than Fox viewers, but they are dispersed over a half dozen channels or more. Conservatives are all gathering together, glassy-eyed in the Fox clubhouse.

Democrats and progressives need to be reminded that a network that is overtly hostile to their interests holds no attraction for them. There is no reason to grace their airwaves. There is no benefit to doing so. They will not change the minds of the Foxpods watching programs like Brit Hume’s Special Report or the O’Reilly Factor. Their appearances will only be used to humiliate them and then to lay claim to being “fair and balanced.” It simply makes no sense to ally with a organization that is working openly and vigorously for your defeat. Can it be any clearer that people like Rupert Murdoch, Roger Ailes, Neil Cavuto, and Sean Hannity are the enemy?

Starve The BeastAnd if it isn’t enough that Fox News is avowedly opposed to the goals of Democrats and progressives, then the fact that viewers are turning away from Fox while the market is growing should convince them of what the rest of the country has already decided – that Fox is not a news network, it is a tool for right-wing propaganda and disinformation. That’s why their audience share is shrinking. And that’s why we must not grant them the credibility our association implies. Just stay the HELL off of Fox News!

This beast has a ravenous appetite and we should not be throwing it chum. Leave it to whither and parish and cease to threaten our land and well-being. We are better rid of it. Starve The Beast!

The Myth Of The Liberal Media II

Posted by on July 29, 2008 at 8:01 am. 2 Comments :

One of the most persistent fallacies in media culture is that there is a leftward bias in the “Mainstream” Conventional Media. That mantra is sung from every sector ranging from the expected misinformers like Bill O’Reilly to the button down suites of CNN. It has never been true, and is even unreasonable on its face. Why are so many people ready to accept the nonsense that giant, conservative corporations like Time Warner (CNN) or General Electric (NBC) are thick with liberals?

The Los Angeles Times has now published a story on a new study by the Center for Media and Public Affairs (CMPA) at George Mason University that confirms that the liberal bias myth is just that. The CMPA conducted a study that was more than the shallow query as to the quantity of coverage or whether viewers and reporters were considered to be liberal or conservative. They did a content analysis to assess what was actually being broadcast. They found that…

“…ABC, NBC and CBS were tougher on Obama than on Republican John McCain during the first six weeks of the general-election campaign.”

The content breakdown revealed that 28% of the on-air statements about Obama were positive and 72% were negative. Compare that to McCain for whom 43% of the statements were positive and only 57% negative.

This is consistent with previous studies that measure content. The Project for Excellence in Journalism did a study that showed that, while there was more time spent on Democrats, it was time spent mostly disparaging them:

“…nearly two-thirds of the election coverage (61%) was specifically about candidates vying for the Democratic nomination. This was nearly three times those that focused on Republican candidates (24%). Another 13% dealt with both parties. […] conservative talkers, Rush Limbaugh, Sean Hannity, and Michael Savage were the most Democratic focused of all – 75% of their time … and only 13% focused mainly on Republicans.”

So while there was more “coverage” of Democrats, that extra focus really only translates into more time bashing them. It was conservative programs that were the most heavily weighted toward coverage of Democratic candidates, and they weren’t saying nice things.

It’s good to see some authoritative reporting on the disparity of ideologies in the news, but the Times author, James Rainey, found himself unable to resist propagating another myth about the media propensity for bias:

“Such pronouncements, sorry to say, tend to be wrong since they describe a monolithic media that no longer exists. Information today cascades from countless outlets and channels, from the Huffington Post to Politico.com to CBS News and beyond.”

Indeed there are more sources for news than in the past, but most of them are still owned by, or otherwise affiliated with, the Monolithic Media Rainey says no longer exists. The truth is that most Americans still get the majority of their news from five multinational coprorations with conflicts of interest bulging from their seams. Until that issue is examined and resolved, the remaining myths will continue to be spread and believed.

Glenn Beck Fills In For Larry King

Posted by on July 21, 2008 at 5:47 pm. 10 Comments :

The geniuses at CNN have decided to dig into the depths of their worst performing personalities to find a guest host for Larry King tonight.

Glenn Beck has the two lowest rated hours on the already low rated CNN Headline News. So naturally the programming brain trust at CNN would tap him to sit in the seat of their highest rated host, Larry King.


Glenn Beck WeakIn a previous stint on the mothership,
Beck moved up to CNN from Headline News to sub for Paula Zahn and barely scraped up the viewers he routinely got at his less-watched network. And he underperformed Zahn, who was replaced for poor performance, by a whopping 23%.


And if it’s not bad enough that they are ignoring Beck’s status as the Biggest Loser, they are also ignoring his history of offensive and racist speech, which Think Progress has nicely documented.

Cable News Viewers: The Next Generation

Posted by on July 2, 2008 at 3:49 pm. 1 Comments :

Ratings for the second quarter of 2008 are in and it has ceased to be news that Fox is the slowest growing cable news network:

2nd Quarter 2008 vs 2007 – 25-54
Network % Gain/Loss
MSNBC +46
CNN +22
Fox -2

Far more interesting are the trends that point to long term viewing patterns. While the 25-54 demo is most prized by advertisers, it is not a static metric. As people age they grow into and out of that demographic group. So which networks are poised to benefit over time as audiences mature?

An analysis I did last month showed that only 22% of primetime Fox viewers were in the 25-54 demo, compared to 31% for CNN and 38% for MSNBC. The quarter-end numbers for the first half of 2008 further illustrate the aging of Fox News. In the ranking for cable news networks in the 18-34 demo, MSNBC is first with about 35% more viewers than CNN and Fox who are virtually tied.

These 18-34 year olds are the next generation of 25-54 year olds, and they are establishing their viewing habits now. At this point in time they are expressing a notable preference for MSNBC’s brand of news and analysis. So while Fox News has been trending down for a couple of years, the composition of the audience is forecasting even more downside for Murdoch & Co.

Fox viewers and John McCain have something in common besides a hard-right leaning network. They are also precisely the same age. What remains to be seen is if the demographic dead weight that is dragging down Fox News will do the same to candidate McCain.

Yo CNN: Glenn Beck Is Cable’s WORST News Program

Posted by on June 12, 2008 at 5:10 pm. 21 Comments :

That’s right! Glenn Beck is the worst program on cable news. And while the quality of the program, or lack thereof, has certainly earned Beck the award for garbage-caster of the year, that isn’t what I’m talking about today. It’s Beck’s ratings for the month of May 2008, that confirm his place at rock bottom of the prime time cable news pile. One would have to wonder why CNN sticks with Beck who presides over the lowest rated program at any time, on any network, during prime time.

This is nothing new for Beck, whose program has been a perennial loser. The results of the May survey affirm the continuing lackluster performance evident in previous periods. They are so similar to those from last November, that I could just cut and paste the analysis and commentary I posted at that time and it would describe the more recent results perfectly. In fact, I think I will…

When CNN announced the hiring of radio talk jock Glenn Beck almost two years ago, they used words like “cordial,” “conversational” and “not confrontational” to describe him. What they delivered was the polar opposite of that, as has been well documented by Media Matters. Despite CNN’s laughable depiction of Beck as “Miss Congeniality,” they knew exactly the sort of piffle they were peddling. Their programming strategy stated at the time was to…

“…build Beck into the type of TV personality that could siphon viewers from Bill O’Reilly, Joe Scarborough and other conservative hosts.”

They failed.

Beck’s ratings for May 2008 (25-54 demo) reveal a program on life support. At this point the humane thing to do would be to pull the plug and put Beck (and innocent TV viewers) out of their misery. As shown above, Beck loses to all of his competitors in cable news. Both his live show and his repeat come in 4th out of four programs. But that’s not the end of his problems. While Beck is unable to challenge his competition, he is also the weakest link on his own network. The two lowest rated hours on Headline News belong to Beck. He is a TV anchor who is performing like a ship’s anchor and weighing down the network’s line-up.

So what is CNN waiting for? Are they masochistic gluttons for punishment who get pleasure from losing? Are they married to the repulsive and repudiated ideology spewed by Beck? Are they frightened, ineffectual, corporate bootlickers who couldn’t make a proper programming decision without a sackful of surveys and permission from their supervisor? It is just this simple: There is no business case for keeping Beck on the air. His program is a money pit and it’s fiscally harmful to the programs adjacent to it and, therefore, the network as a whole.

The only reason to give Beck a stay of execution would be fealty to the brand of caveman conservatism that he espouses. If CNN doesn’t cancel this stinker they will have settled, once and for all, the speculation as to whether they are a compromised media lapdog with an agenda aimed at placating the powerful and debasing journalism.

It’s time to pull the plug. Let CNN/Headline News know that Glenn Beck has to go. Let them know that you’re on to them and that keeping a loser like Beck reveals their biases. Let them know that you’re more interested in news and honest commentary than shallow contrarianism. Let them know that, although CNN has an obligation to provide diverse viewpoints, they have never had a program hosted by a progressive. And let them know that you have alternatives now (i.e. MSNBC, radio, the Internet, etc.) and you will not continue to watch CNN as long as it fails to provide programming that is honest, ethical and relevant to you, your community and your country.

Returning to the present…A lot has happened in the past few months in Cable Newsland. Most notably the rise of MSNBC, which has more than doubled its viewers year over year, while the other nets struggled to remain even or showed small gains. Programming changes at MSNBC included the cancellation of Tucker Carlson, who was replaced by David Gregory’s Race to the White House. Gregory has significantly improved the time period he took over. The same is true for Keith Olbermann’s Countdown, which added a replay in place of one of the Doc Block hours.

Fox News has also changed their line-up. They canceled John Gibson’s not-so Big Story, and, more recently, they bumped E.D. “Terrorist Fist Jab” Hill. They also added Karl Rove, scheduled a new show for O’Reilly fill-in, Laura Ingraham, and just today announced that failed Republican presidential candidate, Gov. Mike Huckabee, would be their newest political contributor.

While these networks are altering their fare, the only things CNN has done is move Lou Dobbs an hour later and swap Paula Zahn for Campbell Brown (Republican operative Dan Senor’s wife). Perhaps this would be a good time to reevaluate their strategy. Perhaps it might benefit the network, and its viewers, if they dumped the dead weight and showed some real diversity. Maybe they could recognize where the growth is in this market and consider giving someone like Ed Schultz, Randi Rhodes, Thom Hartmann, Rachel Maddow, Stephanie Miller, Sam Seder, Jim Hightower, Laura Flanders, Harry Shearer, or any other of the many distinguished progressive commentators, a chance to show what they can do in Beck’s time slot. They could even draft their own Jack Cafferty who has developed a cult following on The Situation Room with Wolf Blitzer. Anyone but Beck!

Contact CNN and help them see the light.
CNN General Comments Form
Headline News General Comments Form

Jessica Yellin: Press Succumbs To Patriotic Fever

Posted by on May 29, 2008 at 9:46 am. NO Comments :

In a discussion on CNN of the book by former White House press secretary, Scott McClellan, Anderson Cooper quoted a passage that criticized the press for not being sufficiently aggressive in their coverage of the war in Iraq and the Bush administration.

McClellan: “If anything, the national press corps was probably too deferential to the White House and to the administration in regard to the most important decision facing the nation during my years in Washington, the choice over whether to go to war in Iraq.”

CNN reporter Jessica Yellin then described her experience with network news executives who pressured her to deliver stories that were slanted in favor of the President.

Yellin: “The press corps was under enormous pressure from corporate executives, frankly, to make sure that this was a war presented in a way that was consistent with the patriotic fever in the nation and the president’s high approval ratings. And my own experience at the White House was that the higher the president’s approval ratings, the more pressure I had from news executives.”

Yellin’s admission provides a stark confirmation of McClellan’s criticism. The press was indeed too deferential – because their bosses ordered them to be.

The real tragedy of all this is that these confessions always come far too late. Too late for the 4,000+ dead American soldiers and their families. Too late for the tens (hundreds?) of thousands of dead Iraqi civilians. Too late for the next generation af Americans who will be burdened by the loss of international respect and trust, not to mention the burden of $2 trillion (and counting) of war debt.

Yellin is not the first journalist to issue this sort of belated mea culpa. I documented several other examples a year and a half ago. You just have to wonder where these people’s ethics were at the time.

Fox News In Critical Condition

Posted by on April 30, 2008 at 3:38 pm. 15 Comments :

In the first quarter of 2008, Fox News was the slowest growing cable news network (10%), behind MSNBC (66%) and CNN (87%). For the first time in six years they finished in 2nd place. Now, in the first month of the 2nd quarter, the diagnosis is even worse.

Ratings April 2008

Notably, Fox is showing a 14% decline form their year-ago numbers, while their arch nemesis, MSNBC, posts a 9% increase. This comes in the midst of a contentious election year when demand for news is uncommonly strong. Why then is Fox waning? The same dynamics I wrote about a month ago are still in play today:

“The stagnation of Fox’s audience can be traced in part to the downward spiral of the Bush presidency. Fox has long tethered its fortunes to a conservative ideology that has fallen out of favor.”

Mainstream audiences are less interested in the partisan cheerleading of right-wing zealots. They may also be tiring of the Crossfire-style tongue lashing engaged in by the modern punditocracy. A case in point is Keith Olbermann’s Countdown, which has been criticized for avoiding confrontation by declining to book adversarial guests. But its strategy is validated by consistently being the fastest growing program on cable news. The numbers for April show that it is the only program to grow (+21%), compared to CNN’s Campbell Brown (-23%) and Fox’s Bill O’Reilly (-12%).

MSNBC also benefited from the contributions of the rest of its lineup (Race For the White House, Hardball, Verdict) which were all either stable or higher, while their competition was uniformly lower. Even Countdown’s repeat contributed by improving on last year’s Doc Block by 10%.

What is particularly disturbing is that, in this environment where Fox News is gasping for air, the Democratic candidates for president chose this week to succumb to the howl of publicity hounding. What we already know about the narrow-minded nature of Fox’s audience, combined with the evidence that it is shrinking precipitously, should be enough to convince rational Democrats to remove Fox News from their itinerary.

This is not the time to surrender. The Democratic embargo of Fox News has almost certainly played a part in the network’s decline. Their programming has suffered by being over-weighted with right-wingers and Republicans. They have resorted to whining on air about the kids who won’t play with them. If it wasn’t hurting them they wouldn’t mention it. Now, with Fox on the ropes, Democrats should stay strong and resist whatever urge it is that compels them to act against their own interests by accepting invitations to a party from a host that seeks only to diminish them.

Let’s hope that now that the thrust and parry of the Obama/Clinton appearances on Fox are history, they can manage to rein in their impulses and get back on the team. Fox is hostile territory and our generals should not be giving them aid and comfort.

Fox News: For Republicans Only

Posted by on April 23, 2008 at 3:32 pm. 4 Comments :

The ratings for the cable news coverage last night reveal something at once interesting and expected:

25-54 5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC ElectionHQ: Hume: Shep: Primary: Primary: Primary: Primary:
  228 261 316 483 507 679 465
CNN Blitzer: Blitzer: Elec.Cent.: Elec.Cent.: Elec.Cent.: Elec.Cent.: Elec.Cent.:
  294 366 479 720 785 910 712
MSNBC Hardball: Spec.Cov.: Spec.Cov.: Spec.Cov.: Spec.Cov.: Spec.Cov.: Spec.Cov.:
  243 308 431 651 679 594 414

Fox News came in third in five of the seven primetime and prime adjacent hours. They finished the evening in third place.

Fox News is a Republican network. Their viewer base doesn’t care about news that they don’t think affects them. This is consistent with viewing patterns that show CNN and MSNBC spiking whenever a significant news event takes place. Viewers simply do not tune in to Fox for news. They tune in to have their preconceptions about public affairs validated.

This is proof that the Democrats who avoid Fox News are right to do so. The Fox audience is of no use to them. Last night’s ratings merely confirm studies that show the same thing. From Starve The Beast:

“The Mellman Group’s research revealed that Fox viewers supported George Bush over John Kerry by 88% to 7%. Only Republicans were more united in supporting Bush. Conservatives, white evangelical Christians, gun owners, and supporters of the Iraq war all gave Bush fewer votes than did regular Fox News viewers.”

It’s too bad some Dems still don’t get it. Terry McCauliffe, the general chairman of Hillary Clinton’s campaign, went on Fox News last night and slobbered all over Major Garrett. This Public Display of Affliction is downright embarrassing. So embarrassing that Fox turned it into a promo that has already hit the airwaves.

Tony Snow Goes Over To The Dark Side – CNN

Posted by on April 21, 2008 at 2:23 pm. 3 Comments :

The “liberal” media is at it again. CNN has just announced that it has hired former Bush press secretary, and Fox News anchor, Tony Snow, to be a conservative commentator.

Snow: “I’m delighted to be able to join CNN during the most exciting and unpredictable political year in memory. The big challenge in 2008 is to develop deep, creative and aggressive analysis of both political parties, their candidates and campaigns. I’m eager to get started, since this race is sure to shape American politics for years to come.”

If this is CNN’s answer to the Fox News signing of Karl Rove it is yet another blunder on the part of their programming staff. The last time they went after the Fox model was the acquisition of Glenn Beck, who is now the lowest rated evening pundit on any of the cable news nets.

CNN’s press release on Snow failed to mention that he is presently the permanent guest host for Bill O’Reilly’s Radio Factor. Which raises the question of when, precisely, O’Reilly’s aneurysm will erupt. Remember this…

“O’Reilly: “But you can’t go over to CNN. I mean, that’s the devil over there. You can’t. You know. You’re a religious guy. You can’t go into the pagan throne over there.”

Score one for Satan.