The state of contemporary journalism is widely regarded as defective by consumers and critics representing a broad diversity of opinion. It seems that the media has no constituency defending its professional lethargy and its reliance on sensationalism and melodrama.
The past few weeks have provided comprehensive instructions on how to be an utterly frivolous and ineffective news industry. When Americans are desperate for information about pressing issues concerning jobs, the economy, health and Medicare, and national security, they are left wanting as the major news enterprises dump loads of salacious gossip, celebrity gaffes, and lurid tales of criminal miscreants. Just trying to be heard over the caterwaul of crapola that passes for news is an Olympian feat. If it isn’t a lewd lawmaker (Anthony Weiner) flooding the airwaves, it’s a murderous mom (Casey Anthony), one of thousands of murderers, but the only one that seems to garner any attention.
Recent surveys have shown that the media is not covering the issues that the people are most interested in. The audience has made its preference clear: they want substance, not sleaze. But the media tone-deafness was demonstrated exquisitely when all three cable news networks cut away from Nancy Pelosi, the Democratic Leader of the House of Representatives, after she informed them that she would only be addressing questions regarding jobs and the economy, and not Rep. Weiner. As is becoming routine, a non-news personality summed it up best by playing a video clip of CNN’s Wolf Blitzer expressing his reluctance to cover the titillating trivialities of the day:
Wolf Blitzer: We’ve covered these kinds of stories, It’s not a pleasure for us. It’s not something we look forward to. I’d much rather be discussing economic issues, jobs, the future of Medicare, national security issues, than talking about this.
Jon Stewart: [Incredulously] What’s stopping you?!
In an effort to enhance the public’s access to the stories that actually impact their lives, I am offering this tutorial on how to get appropriate coverage of the critical matters that face our nation. It is not enough to be brilliantly articulate about a position or to make a coherent case for a policy. You must grab the attention away from the media whores and their enablers in the press corps. Here is how to do just that in a handy shareable infographic guide:
Now get out there and make some news.