Does Fox News Have A Culture That Encourages Personal Attacks?

Much of the cable News circus was preoccupied this weekend with remarks made by MSNBC’s Melissa Harris-Perry about Mitt Romney’s family. It was a relatively trivial incident that sought to highlight the blinding whiteness of the Romney clan and, by extension, the Republican Party for which he was was briefly the de facto head. Harris-Perry apologized for the comments and her apology was accepted by Romney and it seemed as if life on Earth would endure.

Enter Howard Kurtz, the media analyst for Fox News. On Friday he published an op-ed, which was followed by a segment on his Sunday Fox News program MediaBuzz, wherein he proposed his theory that MSNBC suffers from a “culture in which harsh personal attacks are encouraged, or at least tolerated.” His evidence for this was a series of recent controversies involving personalities at MSNBC, which he claimed not to be biased against.

Kurtz: I’m not designing this to bash MSNBC, but you had Martin Bashir with the vile attack on Sarah Palin, apologizing and then losing his job. You had Alec Baldwin losing his job at MSNBC over an alleged anti-gay slur hurled at a photographer. Now Melissa Harris-Perry. Is there something in the culture there that tolerates this unacceptable language?

One has to wonder why, if Kurtz did not intend to bash MSNBC, did he focus solely on “unacceptable language” by people on MSNBC. It’s not as if he didn’t have plenty of examples of Fox News anchors and pundits who did much the same thing. Just within the past week Fox’s Mike Huckabee compared doctors at a hospital, that had been caring for a girl who was pronounced brain dead, to the Nazi regime that was responsible for the murder of millions. Fox also hosted a former CIA agent who recently wrote an article that advocated the assassination of President Obama and British Prime Minister Cameron. Neither of these commentaries entered into Kurtz’s examination of the culture of cable news. The only observation that Kurtz deemed notable was his severly skewed impression of how conservatives are viewed by liberals.

Kurtz: If there is a theme to these episodes, it is a view of Republicans and conservatives as so mean-spirited, hard-hearted and clueless that just about any rhetoric against them can be justified.

Thus we had the spectacle of Martin Bashir so reviling Sarah Palin that he not only called her a “dunce” and an “idiot” but prescribed for her an old slave treatment in which he said someone should defecate in her mouth.

Oh my. Bashir called Palin a “dunce” and an “idiot.” Apparently Kurtz has never seen Bill O’Reilly’s program where for years he has had a regular segment in which he called his liberal adversaries “pinheads.” Not that he needed a dedicated segment to disparage his foes. He was found by Indiana University to have called people derogatory names every 6.8 seconds. Recently O’Reilly even expressed his hostile intentions toward the Democratic Majority Leader of the senate, saying…

“Harry Reid, I think you’ll have to kidnap. Tie him to a tree up in Idaho somewhere, leave him there for a few weeks.”

Surely O’Reilly will insist that the was joking about kidnapping and torturing Sen. Reid, but the Harris-Perry segment was premised that it was all in humor. The same cannot be said for Glenn Beck’s declaration that Obama was a racist who hated white people. Neither Beck nor his superiors ever apologized for that. In fact, Rupert Murdoch agreed with it. Perhaps the most glaring example of repulsive rhetoric was that displayed by Fox News contributor Erick Erickson upon the retirement of Supreme Court Justice David Souter when Erickson said

“The nation loses the only goat fucking child molester to ever serve on the Supreme Court in David Souter’s retirement.”

Fox News

Let’s not forget the Fox News community website, Fox Nation. It’s culture is so riddled with hostility that they won’t even refer to some people by their actual names. The Fox Nationalists refer to Sen. Al Franken as Stuart Smalley, after a character he played on Saturday Night Live twenty years ago. They also call comedian Bill Maher “Pig” Maher for reasons no one seems to know. [For more on Fox Nation, read Fox Nation vs. Reality, a book that documents the website’s steady stream of lies]

There are, however, some notable differences between the incidents of verbal abuse as articulated by MSNBC and Fox News. At MSNBC the lapses in judgment were followed by apologies and sometimes suspensions or terminations. The lapses at Fox were either celebrated or ignored by management and often repeated with more emphasis by the abuser.

So Howard Kurtz has the gall to wonder if there is culture of harsh personal attacks at MSNBC where such incidents are routinely punished, but he has no concerns about his own network where they are a point of pride. That’s a distinct difference that would enter into the analysis of an honest media critic. Luckily, Kurtz works for Fox so he doesn’t have to worry about being honest.

Fox Nation Posts Radio Rant Against MSNBC That Also Attacks Fox News

One of the most notoriously hyperactive conservative radio shoutcasters is Mark Levin. Some of his on-air convulsions boil over into such bombastic rage that he seems close to having a cerebral aneurysm. He is filled to the brim with contempt for those with whom he disagrees, and that’s a long list.

Fox Nation

This morning his target was MSNBC (again) and the roster of hosts whom he regards as vile character assassins. But while lashing out in what was pure projection, Levin also snared Fox News in his net of wild invective. The subject of his attack was what he considered to be an affront to his Wingnut Queen, Sarah Palin. So he let loose…

“We’re getting way too comfortable with these character assassination efforts by the media, by the left, by the sycophants and their operatives against certain individuals in this country. Did the Republican National Committee speak up for Sarah Palin? No. Did Karl Rove go on Fox to defend one of his colleague? No. Did all of those folks on Fox, with a few exceptions, stand up for her? No.”

In defending Palin’s alleged honor, Levin orchestrated something short of a surgical strike that left his pals at Fox News bleeding in the rubble. This isn’t the first time either. Levin has frequently attacked Fox News and its so-called personalities. He has blasted Rove as “sleazy” and a “liar.” He has called Dana Perino a “jerk.” He hammered Bill O’Reilly as a “fraud.” And, remember, Levin is a frequent guest on the network he is lambasting.

However, what’s notable in today’s news is that the Fox News community website (and Fib Factory), Fox Nation, posted an audio clip of Levin that included his condemnation of Fox. Apparently Fox is so consumed with disseminating anything negative about their enemies that they were either unaware or indifferent to the negativity aimed at themselves. You could probably go on Fox and call the network a festering boil on the ass of television, so long as you also said something nasty about President Obama in the same sentence.

Just for fun, Levin also took a swing at Jon Stewart saying that “Stewart is quoted all over like he’s some kind of a news guy, some kind of an analyst. He’s a comedian, and he’s vile and repulsive and dimwitted. Nobody writes my stuff.” Like anyone would dare to take credit for the asinine swill that Levin pukes.

MSNBC Puts Ed Schultz Back On Weekday Schedule

Ed SchultzIn a surprisingly fast turnaround, MSNBC has shaken up their weekday programming to make room for Ed Schultz who was bumped to weekends just six months ago. MSNBC president Phil Griffin wrote this in a memo to his staff:

“This move will help us enhance the flow of our weeknight programming and concentrate Chris’ audience to one key time period. And this allows us to bring Ed’s powerful voice back to the Monday-Friday schedule. Ed connects with our viewers and I’m happy to have him back five nights a week.”

It’s true that Schultz has a unique labor-centric perspective that exists nowhere else on cable news. Consequently, he has a loyal fan base who will appreciate this expanded access to the issues he highlights. It would nice if he retools the program to dig deeper into the substance of current events and provide some of the original reporting that Hayes, Maddow, and O’Donnell do. And he really needs to ditch that useless cell phone survey.

However, the bigger news emanating from this shift is that Schultz will be occupying the 5:00pm time slot that is currently held by the first airing of Hardball with Chris Matthews. It is about time that the duplication of Hardball was terminated. Matthews will now appear only at 7:00pm, and that may be too much.

These moves, and others by competing networks, are setting up some interesting match-ups. Schultz will be going up against Fox’s The Five. Matthews, at 7:00, is already pitted against Shepard Smith’s second hour of the day, Fox Report. However, speculation that Megyn Kelly’s leap to primetime will replace Sean Hannity at 9:00 (where she will be opposite Rachel Maddow), also has Hannity moving to 7:00, where he would spar with Matthews.

Now, if MSNBC would hand over Al Sharpton’s show to Joy Reid and hire John Fugelsang to fill the gap Schultz is leaving on the weekend, we might have the makings of a real network. I would also suggest that Chris Hayes bring on a co-host. Hayes is whip-smart and knows how to present complex issues, but he is lacking in the personality department. His program would benefit from a little banter with someone like Stephanie Miller. Or for a truly inspired experiment, pick up the Daily Show’s John Oliver, who has some free time on his hands now that Jon Stewart is returning from hiatus.

RNC Votes To Ban CNN/MSNBC Debates – Which They Have No Power To Do

For the past couple of weeks there has been a flurry of fretful reporting about a threat by Republican National Committee chair Reince Priebus to ban CNN and MSNBC from the GOP primary debate schedule. Priebus is disturbed by currently non-existent projects about Hillary Clinton that he is certain will characterize her favorably.

Today Priebus made good on his threat by shepherding a resolution though the RNC’s annual meeting that declares that they “will neither partner with these networks in the 2016 presidential primary debates nor sanction any primary debates they sponsor.”

Fun Fact: How many GOP primary debates did the RNC sponsor in 2012?
Answer: Zero
There were twenty debates held and not a single one was sponsored by the RNC. However, every debate on Fox News was sponsored by a state Republican Party affiliate. Also notable is that MSNBC held a debate co-sponsored by the Reagan Library, and CNN held debates co-sponsored by Tea Party Express, the Heritage Foundation, and the American Enterprise Institute.

There is, however, a small problem with the Priebus declaration. The RNC has no power whatsoever to prohibit any debate by an network. Sure, they can pass resolutions that make grandiose claims to authority that they don’t have, but reality trumps their hubris. The truth is that any network can announce its intention to produce a debate. They can invite candidates to participate. The candidates are free to accept or reject any offer as they see fit. Chances are, the second and third tier candidates will accept virtually any opportunity to promote themselves on national television. Subsequently, the frontrunners will be reluctant to let their competitors have the stage to themselves. So the debates will go on with a full cast of characters.

Priebus’ threat, therefore, is an impotent cry for attention. He is not empowered to force his will on the people who are vying to be the next leader of the free world. In a best case scenario he may be able to influence the number of debates, which is a goal he has previously articulated. After all, it is fairly obvious that the more Republican candidates are exposed to the American people, the more they will embarrass themselves, and the more votes they will lose. The GOP has a distinct interest in limiting their exposure, and that is what Priebus is aiming for.

The hypocrisy of Priebus’ resolution is apparent in the fact that he is only nixing CNN and MSNBC, even though there have been reports that Fox may be producing the NBC project. Priebus cannot extend his toothless ban to Fox or there would be no cable news networks available to host a GOP debate. But there is no reasonable explanation for why Fox would be given a pass (other than their role as the GOP PR division).

Fun Fact: What do you get when you remove the vowels from Reince Priebus’ name?
Answer: RNC PR BS

The full text of the resolution cites campaign donations by the head of NBC’s entertainment division to Hillary Clinton, but the head of Fox News’ parent corporation has done likewise. Also, the News Corp political PAC, News America Holdings, has given more to Democrats than Republicans in each of the last four election cycles. So if producing Clinton documentaries and donating to her campaign warrant prohibition as debate hosts, then Fox clearly qualifies.

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Rush Limbaugh

Finally, there have been recent calls for the RNC to recruit right-wing loyalists as moderators for their debates. The names mentioned most frequently include Rush Limbaugh, Sean Hannity, and Mark Levin. In response, Levin has said that he is ready and willing, despite the fact that he has previously said that he will do whatever he can to prevent Chris Christie from becoming the GOP nominee. As for Limbaugh, he told his radio dittoheads that he is “too famous” and would “overshadow” the candidates. That’s a telling remark in itself, as it demonstrates just how diminutive is the stature of the GOP field. Perhaps the GOP should nominate Limbaugh.

This tussle could not be better for Hillary Clinton and the Democratic Party. If the RNC is successful in limiting the number of their debates it will have effectively cut off millions of Americans from learning about their candidates (although, as noted above, that might a good thing for the GOP). But even worse is the prospect of debates led by staunchly conservative radio talk show hosts. Priebus and company think that friendly moderators will help avoid the antagonistic questioning that he presumes would occur on other networks. But to the extent that that is true, it will also result in the candidates being woefully unprepared for the full-contact combat they will eventually encounter in the general election. What’s more, the rightist Taliban, as represented by Limbaugh et al, will be more likely to force candidates to stake out extreme positions which they will be unable to “Etch-a-Sketch” away after the primaries. The wingnut media are notoriously committed to the sort of ideological purity that voters find repugnant.

So if the RNC wants to proceed with this self-defeating initiative, they will have the full support and cooperation of their pals at the DNC. Nothing would please Democrats more than Republicans digging themselves ever deeper holes of extremism. The outrageous statements and gaffes that occur at the “official” RNC events would still be broadcast on the other networks afterwards. So Priebus’ efforts to limit the damage would be futile, and even counterproductive. As would his admonition that disobedience “may include severe penalties for candidates that participate in unsanctioned debates.” That’s right – Priebus plans on giving the reprobates a good spanking. Wouldn’t that look great on a candidates permanent record?

The Mistake Meisters At Fox News Bash MSNBC For Making A Mistake

From the Throwing Stones division of Glass Houses, Inc., comes this story of Fox News finding it irresistible to hammer MSNBC for airing a segment with a conspicuously mislabeled map. This evening their community web site, the Lie-riddled Fox Nation, posted an item pointing the finger of shame at MSNBC.

Fox Nation

To be sure, MSNBC’s graphics department has cause to be embarrassed. They managed to post a map with four cities highlighted and misplaced every one of them. It’s hard to imagine how they could have screwed up so badly without suspecting that new intern who used to work for Fox.

However, it takes a special kind of Chutzpah sauce for Fox to go out of their way to report their competitor’s error. Fox has made so many mistakes of this sort that they had to send out a “Zero Tolerance” memo threatening their staff with termination if they didn’t clean up their act:

“Mistakes by any member of the show team that end up on air may result in immediate disciplinary action against those who played significant roles in the ‘mistake chain,’ and those who supervise them. That may include warning letters to personnel files, suspensions, and other possible actions up to and including termination.”

Faux PasThat memo appeared to have no effect since the errors kept occurring unabated. Fox would mess up charts. They would mess up photos. And most of all, they would mess up maps.

The graphic below shows just a few of the egregious errors that have graced Fox News. They placed Egypt, instead of Iraq, in between Syria and Iran. They labeled Vermont as New Hampshire. They colored in Utah but called it Nevada. And, my personal favorite, they listed one of Japan’s nuclear power facilities as “Shibuyaeggman.” The problem is that there is no reactor in Shibuyaeggman. In fact, there is no Shibuyaeggman. Although, there is a disco called Eggman in a Tokyo neighborhood called Shibuya, and while the dance action is hot, it is not reported to be radioactive.

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Fox News Map Mangles

It’s bad enough that Fox gets their actual “news” stories wrong with phony reports and analyses that distort facts, or leaves them out altogether, but they can’t even get the simple things right. Sure, everyone makes mistakes, but Fox has made mistakes their specialty.

Self-Inflicted Truth: Fox Nation Bashes Fox News As ‘Ridiculously Fact-Free’

Just how determined is Fox Nation, the lie-riddled Fox News community web site, in its mission to slander anything and everything connected to liberal politics and media? Apparently they are so determined that they don’t care if they publish devastatingly negative representations of their pals down the hall at Fox News.

Fox Nation

In a posting that must have given them goose bumps, the Fox Nationalists linked to an article at the uber-rightist NewsBusters that itself linked to an article at Alternet (Fox would never link directly to a liberal source). The Alternet piece was written by long-time media reformer Jeff Cohen and addressed the failure of the mainstream progressive media, and specifically MSNBC, to criticize President Obama for his actions taken against whistleblowers like Edward Snowden.

Capturing Cohen disparaging the network for which he used to work, was simply to compelling of a story to pass up. So Fox Nation slapped together a couple of paragraphs and topped it off with a headline that extracted the juiciest snippet in the column: Former MSNBC Producer: MSNBC Is ‘Official Network of the Obama White House.’ But in their haste (or more likely their ineptitude), they must have failed to notice that the passage they quoted was far more damaging to Fox News than it was to their intended target, MSNBC. Here is what Fox Nation posted about Fox News:

“…with Obama in power, a number of MSNBC talking heads have reacted to the Snowden disclosures like Fox News hosts did when they were in hysterical damage control mode for Bush – complete with ridiculously fact-free claims and national chauvinism that we’ve long come to expect from the ‘fair & balanced’ channel.”

Sweet! Fox Nation actually published an analysis of Fox News that noted its “hysterical damage control mode for Bush,” its “ridiculously fact-free claims,” and belittled their ever-mockable slogan asserting fairness and balance.

It’s heartening to know that Fox’s audience will read that evaluation and, perhaps, have some of it stick in their Silly Putty brians. The intended swipe at MSNBC is rather mild in comparison. In fact, Cohen’s critique really just demonstrates that progressives are not as cultishly attached to MSNBC as wingnuts are to Fox – a fact recently documented by Gallup.

Fox News Confirms Arrest/No Arrest Of Boston Marathon Bomber

It is well known that Fox News is an unreliable network for anyone interested in factual representations of current events. They will unabashedly lie in order to advance the ideological agenda of their political and corporate allies. And yet, it is still unsettling when something like this happens:

Fox News

Within the space of about half an hour, Fox News vividly demonstrated that their issuance of a “confirmation” is of no value whatsoever. After announcing that an arrest had been made in the Boston Marathon bombing, Megyn Kelly repeatedly assured her viewers that the information she was reporting had been verified by multiple sources. But it didn’t take long before the bottom fell out of her assurances.

To be fair, CNN also misreported the story and had to make an embarrassing retraction. The only cable news network that applied the rigorous standards of journalism and refrained from jumping on the erroneous story was MSNBC. Pete Williams, NBC’s justice correspondent, and NBC anchor Brian Williams, both made appearances to refute the reports that were coming out of other news outlets.

Will these people never learn? A few months ago both CNN and Fox (also Megyn Kelly’s show) misreported the Supreme Court decision on ObamaCare. And again, only MSNBC got the ruling right. On that occasion CNN acknowledged their mistake and apologized to viewers. Fox refused to do either, claiming that their analysis was justifiable at the time because they believed it was correct and, therefore, there was nothing for which to apologize. I know…it’s crazy.

Nevertheless, a prolonged discussion took place in the media about the pressure to be first butting up against the responsibility to be right. And despite the universal agreement that accuracy is the measure by which news enterprises will be judged, they continue to fall short of the professional standards they profess to hold.

News organizations can be forgiven for making mistakes from time to time because they are staffed by people and people are not perfect. But they ought ot learn from their mistakes and they ought to demonstrate that they care about the product they produce. At least CNN respects their audience enough to show some remorse. Fox News doesn’t have that kind of class. In fact, their routine abuse of their audience via fabrications and distortions suggest that Fox couldn’t care less what their viewers think they know. From Fox’s perspective, the more confused their viewers are, the easier it is for Fox to continue to deceive them.

Perverted Priorities: The Editorial Hypocrisy Of Fox News

In recent days Fox News has ramped up coverage of the Philadelphia trial of an abortion doctor accused of numerous horrific crimes. To be clear, the spike in coverage was not about the underlying facts of the case or the suffering of the patients. It was about Fox’s contention that the prosecution has been ignored by a liberal press corps for political reasons.

Fox News - Gosnell

First of all, we need to set aside the false notion that the media has any incentive to suppress reporting on this case due to a liberal bias. The alleged criminal acts committed by this doctor run counter to the values of the pro-choice community whose position is that restrictions on safe and legal reproductive services are what is responsible for creating the conditions from which rogue clinics like this one emerge in the first place.

However, for Fox to get huffy about a media blackout orchestrated by liberals stretches the boundaries of hypocrisy. On numerous segments in the past week Fox has castigated other media outlets for not having covered this trial. The problem with that complaint is that Fox hasn’t covered it either. Nevertheless, Bret Baier hosted a segment of his “Special Report” wherein he read off a list of the offenders in the press who have ignored this story. Conspicuously absent from the list was Fox News. If Fox had indeed reported the story, they would certainly have included the number of times on their graphic to shame their competitors. They left themselves off because their performance was no different than the rest.

In another example of Fox’s self-serving spin, they posted a photo of the seating area in the courtroom that was reserved for the media. The fact that there was no one sitting there was evidence to Fox that the press was negligent and biased. However, also revealed by the photo was that no one from Fox News was sitting there either. They presumably thought that that little detail would just slip by unnoticed by their viewers (and they were probably right. Their viewers are not known for their intellectual prowess).

Clearly Fox’s editorial decision-making is drenched with bias and self-promotion. We can easily ascertain what is important to the network by their programming choices, and apparently the Philly doctor’s trial was not important to Fox. So what was important?

Fox’s closest competitor in the ratings is MSNBC. In the months following the election MSNBC has demonstrated surprising growth while Fox has lost audience share, slipping to levels it has not seen since 2001 (although still maintaining its lead). Consequently, Fox has resumed their onslaught against MSNBC which they escalate whenever they feel threatened.

The latest attack by Fox deals with a promo that MSNBC ran in support of their weekend anchor Melissa Harris-Perry. The promo features Harris-Perry delivering an uncontroversial commentary about the value of society investing in education and child welfare. To Fox, that commonly held principle of a unified family of American citizens was tantamount to Maoist socialism. Fox blanketed their airwaves with exasperated outrage day and night over this 30 second ad. In fact, as reported by MSNBC’s Chris Hayes, Fox committed more than 15 times the airtime to MSNBC’s promo than MSNBC did.

MSNBC Promo

In conclusion, an analysis of the distribution of time allocated to content tells us that Fox is obviously more concerned about how MSNBC advertises its own programs than they are about heinous criminal activity. And when their attention is drawn to the heinous crimes, they only seem to care about how other media reports it (ignoring their own failures), and not the crime itself or the victims. Remember this the next time you hear Fox complaining about not being taken seriously as credible journalists.

Cable News Viewers Are Getting Smarter – Dumping Fox News

In the first quarter of 2013 the trends for cable news viewership are affirming past performance. And once again, Fox News is losing viewers at a faster rate than its competitors.

Cable News Ratings

While remaining on top overall, Fox lost nearly 20% of its total audience as compared to the same period last year. Even worse, in the critical advertising demographic of 18-54 year olds, Fox scared off a full third of their viewers. Only MSNBC managed to stay relatively flat, holding onto most of their audience.

On specific programs, Fox’s top rated show, The O’Reilly Factor, dropped by 26%. His primetime colleagues, Sean Hannity and Greta Van Susteren, similarly flopped by 28% and 35% respectively. That contrasts sharply with MSNBC’s Rachel Maddow Show that increased 5%, the only program in its time period to rise.

These numbers attest to the downward spiral that Fox has been experiencing since last year’s election. They recognized the serious disconnect between them and the public as they scrambled to make personnel changes and ditch some of their most alienating personalities. That overhaul saw the departure of Sarah Palin and Dick Morris, and it resulted in far fewer appearances by Karl Rove and Donald Trump.

Those adjustments do not seem to have turned the ebbing tide that saw Fox sink to its lowest point in twelve years in January. Which is not surprising since their window-dressing alterations simply exchanged their past losers with characters like Scott Brown, Erick Erickson, and Mark Levin, who seem unlikely to have a positive impact.

Furthermore, MSNBC’s steady performance is poised for future gains as demonstrated by the debut of All In with Chris Hayes. The new Hayes program improved on the numbers of the Ed Schultz Show that it replaced (+45% in the demo), and fell just 10,000 short of O’Reilly’s numbers. Also notable is that the younger demo for Hayes represents about a third of his total audience, while O’Reilly’s demo viewers are a mere 14% of his total. That certifies the strength MSNBC has with the next generation of news consumers, and the weariness of the long-in-the-tooth O’Reilly/Fox fans.

Hopefully this is evidence that America’s television viewers are evolving to become a more discriminating audience that values truth, integrity, and intelligent discourse. The Fox model of leading viewers around by the nose, misrepresenting the facts, and aiming for the shallowest, most inflammatory slapfights on the air, may be losing its appeal (except on the Fox Nation web site). That would be a positive step forward and proof that humans are advancing in the passage of time. Thanks, Darwin.

MSNBC Moving Ed Schultz To The Weekend – Chris Hayes Gets His Spot In Primetime

On last night’s broadcast of the The Ed Show, Ed Schultz announced that he would be taking his program to a new weekend slot beginning in April. Thursday will be his last broadcast in primetime. His statement came at the end of the program and said in part…

Schultz: “I raised my hand for this assignment for a number of personal and professional reasons. My fight on ‘The Ed Show’ has been for the workers and the middle class. This new time slot will give me the opportunity to produce and focus on stories that I care about and are important to American families and American workers.”

His statement implies that the move was his choice. However, there are some conflicting accounts of this and a report in the New York Times last November speculated that Schultz’s time slot might be offered to MSNBC contributor and frequent fill-in host, Ezra Klein.

As it turns out, it will be Chris Hayes taking over Schultz’s time period. Hayes is editor-at-large for the highly respected Nation magazine and is currently a host of a weekend morning program on MSNBC, “UP with Chris Hayes.” His selection affirms the appeal he has generated on his show and as a guest host for Rachel Maddow and others.

While the change for Schultz appears to be a demotion from primetime to the weekend ghetto, the details of the move may suggest some benefits. His new show will air on both Saturday and Sunday from 5:00 to 7:00pm. This means that his new show will be twice as long as the old one. You can do a lot more in a two hour format if you’re creative with segments, field production, and guests. And he will end up having nearly as much weekly time as he had before the move.

Cable News RatingsSchultz’s ratings were growing at a steady pace, although he was no match for Fox’s number one program, The O’Reilly Factor. At the end of last year he posted a 54% gain compared to O’Reilly’s 22% decline. Then again in January he scored a plus 23% to O’Reilly’s minus 25%, as Fox sunk to a twelve year low.

Last year I proposed some programming changes for MSNBC that would assist them in taking advantage of their post-election ratings surge. One of those was to give Schultz the Hardball repeat at 7:00pm and find another host to put up against O’Reilly and anchor the primetime block. Hayes was a possibility at the time, but not my choice. He is a smart and engaging host, but not the sort of personality that could compete with O’Reilly. If MSNBC is interested in taking the leap from contender to champ they need to take some risks.

One possibility would have been to develop a non-conventional format with a team of hosts. My suggestion was John Fugelsang and Joy Reid. They could produce a show that incorporated serious policy discussion along with a sense of humor and a nod to popular culture. That might have been an effective way to counter-program Fox and set up the evening’s later programs with something lighter and more broadly appealing. Perhaps MSNBC will consider such a program to replace Hayes on weekend mornings where they may be more comfortable experimenting.

As with everything in the television business, time will tell. MSNBC has been enjoying substantial gains lately, while Fox News has been suffering severe losses. Whether these trends will continue long enough for the networks to swap places in the standings remains to be seen. And CNN isn’t standing still either with their new boss, Jeff Zucker, whose influence is already being felt in significant ways. The end result is that 2013 is bound to be a year wherein the cable news business suffers the ancient Chinese curse of “living in interesting times.”