MSNBC Has Biggest Black Prime Time Audience on Cable, Fox News Isn’t Even in the Top 10

Posted by Mark NC on January 9, 2018 at 1:04 pm. NO Comments :

Last year was a banner year for MSNBC as it ratings surged to unprecedented new highs. Much of this was driven by the soaring popularity of Rachel Maddow, but the rest of the network’s roster enjoyed similar success. Many of the programs achieved their highest ever ratings in 2017, a year that suffered through the painful presidency of Donald Trump.

There is speculation that Trump’s historically low approval ratings fueled some of the growth at MSNBC as viewers sought out news related to the latest Trump scandal. But that’s far too simple an explanation. Trump’s yammering about what he called “fake news,” but was actually just any news he didn’t like, didn’t fool the American people. They were more interested in credible journalism that relied on facts and honest analysis.

MSNBC benefited from that trend in the information marketplace. But they also benefited from a commitment to producing well-rounded coverage of a diverse nation. As a result, the latest report from Nielsen shows that MSNBC drew more African-American viewers during prime time than any other cable network. That’s not just any other cable news network, but any network of any type. Here are the rankings:


2017 rank	Network	(000)	’17 vs. ’16
1	MSNBC	483,096	50%
2	VH1	467,189	7%
3	ESPN	458,651	3%
4	OWN	330,729	-21%
5	TNT	322,525	6%
6	BET	322,330	3%
7	Nickelodeon	312,574	7%
8	CNN	306,359	5%
9	USA	286,537	-7%
10	Adult Swim	212,464	-28%

An especially notable omission from that list is Fox News. Their appeal to African-Americans wasn’t even enough to land them in the top 10. So if you ever wondered how Fox News gets away with filling their schedule with such brazenly racist programs and commentaries, these Nielsen numbers might provide the answer.

This certainly was not a new development for Fox News. News Corpse reported in 2014 that Fox’s share of the black audience was a pitiful one percent. This can explain why Fox News doesn’t worry about the consequences of broadcasting overtly bigoted content and dismissing all allegations of racism as “race hustling.” After all, they have little to lose by offending a segment of the television universe that doesn’t watch their programs anyway.

There’s no reason to expect any of this to change in the foreseeable future. Fox News is just as devoted to inciting racial animus and division as ever. And their defense of Trump, along with his blatantly prejudiced views and policies, will only exacerbate the situation. If anything, Fox’s prime time lineup has become more racist with Sean Hannity’s hate-speech being joined by white nationalist Tucker Carlson and notorious xenophobe Laura Ingraham. So look for MSNBC to continue its rise in the ratings while Fox News grows more narrowly focused on the all-white, alt-right viewers who represent their dwindling audience.

Rachel Maddow Dominates an Increasingly Hysterical Sean Hannity as 2017 Winds Down

Posted by Mark NC on December 29, 2017 at 1:40 pm. 10 Comments :

This has not been a particularly good year for Fox News. After the disaster of 2016 that saw their founder and CEO, Roger Ailes, fired for multiple instances of sexual harassment and abuse, 2017 was supposed to be a year of rebuilding. However, their problems escalated as their biggest star, Bill O’Reilly, was also terminated for the same deviant reasons. Several other Fox News hosts and executives were likewise jettisoned, and they faced lawsuits for both gender and racial discrimination.

That left Sean Hannity as the default face of Fox News. He was moved up to the 9:00 pm slot and expected to carry the primetime schedule with newcomers Tucker Carlson and Laura Ingraham. He would also be airing head-to-head against MSNBC phenom, Rachel Maddow. Surely the most embarrassing outcome for Fox News would be for Hannity to lose to a left-wing lesbian on a liberal network. But as the year comes to a close, that’s precisely what happened.

In the first half of December, Maddow outright beat Hannity nine out of eleven days in the coveted 25-54 year old advertiser demographic. On four of those days she also won in total audience. Her demo margin of victory was an impressive average of 656,000 viewers, more than 50,000 above Hannity’s average. And Maddow helped to carry her colleagues to wins over Fox News. Lawrence O’Donnell took five of eleven nights, and Brian Williams took six of the eleven. [Note: The second half of December is not included in this analysis because most of these programs had guest hosts].

What’s more, Maddow has been steadily pummeling Hannity throughout the year. The annual figures for these programs put Maddow in close contention with Fox’s long-running leaders. In total audience, Maddow grew an astonishing seventy-seven percent. In the 25-54 demo she was the number two program (after Hannity) following a seventy-four percent growth surge. And among younger viewers (18-49) Maddow was number one.

Along with those achievements in ratings, Maddow also won two News and Documentary Emmys this year, something Fox News has never done. Which shouldn’t surprise anyone. Fox News is not regarded as an especially reliable source for news. They exist only to pump disinformation into the muddled heads of Republican partisans and Donald Trump cultists. Their coverage of any issue is predictably focused on advancing right-wing politics and defending Trump for whatever outrageous thing he did or said that day.

And Hannity is the worst of the lot. He openly colludes with Trump, who he reportedly speaks with almost every day. He has appeared in campaign ads for the President. There is simply no more brazenly brown-nosed Trump-fluffer than Sean Hannity. Not even Trump’s TV babysitters on Fox and Friends. And as his fortunes decline, Hannity gets ever more extreme. He is outdoing Alex Jones’ Infowars for crackpot conspiracy theories. This year he has spent hours on pure nuttery like Pizzagate, the Seth Rich murder, Hillary Clinton’s email (still?), and most recently, his fetish for smearing special counsel Robert Mueller. Hannity has led the charge to slander Mueller as a corrupt, dishonest, charlatan determined to stage a coup against Trump. Never mind that Mueller is a decorated Marine veteran with a long and distinguished career in law enforcement. And a life-long Republican to boot.

2018 may bring even greater rewards for Maddow and her MSNBC colleagues. She has the intelligence and the insight to make some very dry subjects both interesting and educational. And there is clearly an audience for smart, honest news analysis. The country yearns for programming that is more light than heat. And that’s what Maddow specializes in. She never books hostile adversaries simply to provoke on-air fights the way Fox and CNN do. Her mission is to inform, not infuriate. And when truth is on one side of the debate, lies are never presented just to have a perception of balance. That’s the Maddow model, and the rest of cable’s newscasters should seek to emulate it. It’s obviously a winning strategy, with the added benefit of having journalistic integrity.

Roy Moore’s Alabama Trainwreck Was a Disaster for Fox News and a Big Win for MSNBC

Posted by Mark NC on December 14, 2017 at 9:25 am. 1 Comments :

Alabama’s senate race became a national event due the the unique circumstances that marked the election. Roy Moore’s campaign was emblematic of a new movement to hold sexual predators accountable. And his anachronistic racial and religious rigor was reminiscent of the Spanish Inquisition. Donald Trump also figured into the southern soap opera. Despite his sudden amnesia with regard to Moore, the outcome would be a referendum on the President whether Fox News liked it or not. And they really didn’t like it.

You’ll never guess who else didn’t like it. Fox News viewers voted with their remotes Tuesday. As the election returns came in, the ratings for Fox News fell off a cliff. And by the time the race was called for Doug Jones they had lost more than half their audience. In the 9:00 hour Fox’s coverage of the race was pretty strong with about 3.8 million people watching (831K in the 25-54 demo). For much of that time Moore was still leading. Rachel Maddow wasn’t far behind with 3.1 million viewers (760K in the demo).

However, the race was called (first by Fox News, oddly enough) at about 10:30. And that saw a drop off for Fox to about 3.5 million (889K demo). But, Lawrence O’Donnell on MSNBC took off scoring 3.745 million (1.0M demo). And CNN also spiked with 3.5 million (1.5M demo). And by the 11:00 hour, when it was clear that Jones was victorious, Fox News was pitifully defeated. They ended primetime with just 1.8 million viewers (470K demo). That’s less than half the total audience they had before the returns were in That compared to MSNBC’s 3.7 million (947 demo), about twice Fox’s numbers, and CNN’s 3.2 million (1.4M demo).

Clearly Fox News viewers were too upset to continue watching television. Seeing the pedophile they supported lose to an honorable Democrat was just too painful. Never mind that by the next morning most of them were insisting that Moore was never a viable candidate, they never really liked him, and that they are better off without him in the senate making the GOP look bad. That’s pretty much the view taken by Fox News and, not coincidentally, many Republicans and Donald Trump. Not to worry. They still have sexual predator and Russian collaborator (allegedly) Trump and his devoted Deplorables to make them look bad.

On the other hand, Doug Jones’ victory inspired viewers to tune into MSNBC and CNN en masse at the conclusion of the race. This isn’t because the Democrat won. Americans tuned in to the networks where they thought they would get truthful reporting of the results, without the desperate spin of losers trying to make excuses. That’s why the numbers didn’t increase for Fox News even when there was actual news to report. And the Fox cultists who had tuned in early weren’t going to subject themselves to what they considered bad news. A few more nights like this and Fox News will have to cease broadcasting.

Rachel Maddow Crushes Trump-Fluffer Sean Hannity in November Ratings War With Fox News

Posted by Mark NC on November 29, 2017 at 3:13 pm. 1 Comments :

Two months ago Fox News moved Sean Hannity’s program to 9:00 pm. It was the latest schedule change resulting from the terminations of Fox anchors (Bill O’Reilly, Eric Bolling) accused of sexual harassment and abuse. For Hannity it was a promotion to a more desirable time slot with a potentially larger audience. He must have been excited for the opportunity.

He very likely regrets it now. The latest Nielsen ratings report for November 2017, has some depressing news for Hannity and Fox News. In the new time period Hannity has been losing to MSNBC’s Rachel Maddow on a regular basis. The programs are not really competing for the same viewers, but the bragging rights for being number one are important for both promotion and advertising revenue. Hannity is especially hurting on the latter as a result of his support for the pedophile senate candidate in Alabama, Roy Moore. Advertisers have been fleeing the program and a successful Stop Hannity campaign was launched.

The Nielsen ratings results for the month of November reveal another bitter loss for Sean Hannity. With the pressure of going up against Fox’s top program, Rachel Maddow managed to score an impressive victory. That makes her the number one program in all of cable News in the coveted 25-54 year old demographic. Her ratings improved year-over-year by forty-eight percent. Fox News was down eighteen percent.

On the strength of Maddow’s popularity, the rest of the MSNBC lineup benefited as well. It was the only cable news network to grow its total audience from last year, rising thirty percent. Meanwhile CNN and Fox News both declined (-49% and -31% respectively). The MSNBC primetime was a strong contender across the board, finishing either first or second.

For early risers, Morning Joe took second place and delivered its best numbers in the twenty-one year history of the network. It was also the only show in the time period to grow its audience. In the 25-54 demo Morning Joe advanced twenty-two percent. CNN was down just three percent. And the “Curvy Couch” potatoes at Donald Trump’s favorite show, Fox and Friends, fell by twelve percent.

This has to be a satisfying victory for Maddow and MSNBC. Having suffered a year of Donald Trump’s infantile whining about fake news and low ratings, the network can boast that it handily outperformed Fox News (aka State-Run TV). It’s an indication that the country is hungry for real, in-depth reporting and analysis that doesn’t talk down to them. And, more importantly, doesn’t lie or engage in humiliating episodes of fawning over and defending the ignoramus in the White House.

As we go forward we will likely see more of the same as Trump’s star falls ever further and the legal noose around his neck gets tighter. Hannity and his Fox News colleagues will undoubtedly ramp up the crazy (just as Trump is doing) in a desperate attempt to keep from becoming totally irrelevant. But their desperation will result in even more ludicrous conspiracy theories and lunatic outbursts. Who knows? This might actually end up being kinda fun to watch.

Rachel Maddow Grabs Another Weekly Win From Fox News and Floundering Sean Hannity

Posted by Mark NC on November 19, 2017 at 3:11 pm. NO Comments :

A few weeks ago Fox News had to realign their schedule due to all the sexual perverts being terminated. First they lost Bill O’Reilly, and then Eric Bolling. They also lost Megyn Kelly, who was a victim of the sexual abuse from both O’Reilly and Fox News CEO Roger Ailes. These scandals gutted most of the network’s primetime lineup. Today they are left with newcomers Tucker Carlson and Laura Ingraham.

Sean Hannity is the lone holdover and he’s not not exactly holding his own. For one thing, his support for the pedophile Republican senate candidate in Alabama, Roy Moore, is costing him advertisers (see Stop Hannity). His fear and desperation resulting from that caused a major meltdown on Sunday as revealed in a series of hysterical tweets. But his problems don’t end there.

Last week Rachel Maddow pulled off another ratings victory over her new competition. Not that they are competing for the same viewers, but having a Nielsen win during your time period is an important factor in the television marketplace. Maddow’s strength in the ratings against the biggest draw on Fox News is a significant development and a dire dilemma for Hannity.

Maddow and Hannity actually split the week with each winning two nights (Maddow was preempted on Friday by a special program). However, the average over the four nights favored Maddow. That’s because her wins were with larger margins, and where she came in second it was close. All of this points to the weakness of Hannity’s program despite being the top rated show on Fox.

Maddow’s success has had a positive effect on the rest of MSNBC’s primetime. The Last Word with Lawrence O’Donnell took on Fox’s new Laura Ingraham show and beat her three out of four nights. The same was true for The Eleventh Hour with Brian Williams in it’s battle with another new entry for Fox, Fox News @ Night. The only weak spot for MSNBC is All In with Chris Hayes. But although it isn’t delivering big audience numbers, it has become a sort of Emmy magnet. Hopefully over time viewers will appreciate the high quality of the show and tune in more.

As for Fox, clearly their replacement programs are not performing particularly well. But the bigger problem is that the cornerstone of the schedule, Hannity, is not only failing to maintain the network’s long-time dominance, but it’s also less viable financially as its advertisers fall away. In their last quarterly report, Fox News disappointed stockholders with a seventeen percent drop in ad revenue.

Fox’s troubles are not going to go away anytime soon. Their audience shows signs of weariness with knee-jerk, right-wing propaganda. Some of them want to know what is actually happening in the world, not the Fox News manufactured version of it. And the glassy-eyed ultra-conservatives are starting to drift off to other news outlets like Breitbart that aim to out flank Fox from the right. Even the efforts of Donald Trump, who has been feverishly hyping Fox, have not helped. It’s likely that the fate of Fox News and Trump are going to be tightly bound together in a Titanic sinking. We just have to wait until the iceberg (Russia? Mueller? Sex crimes?) takes its inevitable toll.

Fox News is Scaring Off Advertisers With Their Relentless Trump-Fluffing, Lies, and Racism

Posted by Mark NC on October 26, 2017 at 3:54 pm. 2 Comments :

The Fox News chickens are coming home to roost. Or perhaps more accurately, they are flying the coop. Since its inception, Fox News has devoutly propelled a far right-wing agenda. They have steadfastly promoted conservative politicians and policies and shamelessly defended Republicans from any and all criticism. Their reward for such partisan bias was the devotion of glassy-eyed regressives whose loyalty produced high ratings and revenue.

However, there was also a price to pay. In 2011 they discovered the hard way that wingnut extremism was not a sustainable business model. That’s when they were forced to fire Glenn Beck for venturing too far into bigotry and conspiracy theories. Beck’s audience was still substantial, but advertisers were shunning him like the plague. So Fox News eventually cut the cord.

Sadly for Fox News, they don’t seem to have learned anything from that disaster. In the years that followed, Fox has continued to spew propaganda and outright falsehoods in the service of GOP politics. And since the inauguration of Donald Trump the level of bombast and junk journalism has grown precipitously. In the past year Fox News has exceeded their wildest dreams as purveyors of state-approved disinformation. Primetime on the network is stuffed with Trumpeteers, and the rest of the day’s roster is no less reverential.

Recently Fox lost some of its star power due to sexual misconduct allegations. Their biggest attraction, Bill O’Reilly was fired after multiple woman came forward with stories of harassment and abuse. Eric Bolling was also dismissed for similar reasons. Megyn Kelly chose to leave due to her own experiences with deviants like O’Reilly and CEO Roger Ailes. However, while their replacements may be free of salacious scandal (for now), they are decidedly more extreme in their politics. Consequently, the advertising prospects for Fox News are once again in decline. TVNewser is reporting that:

The fact that Fox’s competitors didn’t suffer the profound losses that Fox did is evidence that the problems at Fox News are not due to some industry-wide weakness. It’s more likely due to the reluctance of advertisers to be associated with nutcases like Sean Hannity. There’s confirmation of that in the reporting of the unit cost for ads on Fox. Newcomer Tucker Carlson is pulling in $12,200 per ad. Hannity is getting only $8,500. What makes that significant is that Hannity is the higher rated program of the two. In fact, it’s the highest rated show on Fox News.

So Hannity is valued thirty percent less than a lower rated program. That can only be because ad buyers are scared off by Hannity’s increasingly lunatic conspiracies and brazen Trump-fluffing. The effect is likely leaking into other programs as well. As Carlson’s lunacy becomes more evident, expect his ad buys to shrink. Likewise, the Laura Ingraham Angle, which premieres next week, is already generating bad press.

All of this is very troubling for Fox News. But it’s heartening for America. One of the right’s favorite societal institutions, the free market, is demonstrating the folly of an alleged “news” network abandoning all pretenses of legitimate journalism. Will this force Fox News to change their ways. Doubtful. Fox’s management, Rupert Murdoch and family, have plenty of money with which to prop up their propaganda outlet. But they will be less able to disguise their deceitful intent, and will likely continue to shed advertisers and viewers.

Rachel Maddow Pummels Hannity and Fox News in Primetime Ratings Victory

Posted by Mark NC on October 24, 2017 at 12:53 pm. 1 Comments :

A few weeks ago Fox News was forced to make some drastic programming changes. They had to terminate Bill O’Reilly due to multiple allegations (and settlements) of sexual harassment. They should have seen that coming since they renewed his contract with knowledge of a massive $32 million payoff. And there was another $13 million to half a dozen other victims. Fox News also fired Eric Bolling, the host of the newly launched The Specialists, for sexual misconduct. Do you notice a pattern?

With these cancellations there were holes in the schedule that needed to be plugged. Consequently, Fox News decided to move Sean Hannity’s 10:00 pm show into O’Reilly’s slot at 9:00 pm. This put him into a head-to-head battle with MSNBC star Rachel Maddow. It also firmed up Fox’s primetime as three hours of fawning Trump-fluffing, beginning with Tucker Carlson, then Hannity, and the all new Laura Ingraham Angle. It’s been four weeks since Hannity’s move and the ratings already have a story to tell.

Hannity is, without a doubt, Donald Trump’s most cloying sycophant on Fox News. He serves as an advisor to the White House and relentlessly defends any and all Trump atrocities. As for Trump, he posts frequent promotional tweets about Hannity (seventeen just since the inauguration) and has sat for three interviews as President.

Hannity front loaded the first week in his new time slot with high profile guests chosen to spike ratings. They included Fox favorites like Steve Bannon, Bill O’Reilly, and Rush Limbaugh. The second and third weeks, however, were skewed by coverage of the tragic shooting in Las Vegas and its aftermath. But now, as the new schedule settles in, Maddow has returned to the top spot. The hopes Fox News had for toppling Maddow by moving Hannity into direct competition have not succeeded, at least so far.

One of the consequences of that failure is that other Fox News programs are getting scared and beginning to attack Maddow in an effort to blunt her success. For example, Fox and Friends did a whole segment on Maddow’s analysis of the death of four Green Berets in Niger. They never laid a glove on her. In fact, they never even bothered to substantively counter anything she said. They just made catty comments about her demeanor and complained that she has opinions. But just the fact that they talked about her is evidence they are scared. If they didn’t think that Maddow was having an impact, Fox would have ignored her. And she is definitely having an impact.

For the week of October 16, Maddow decisively beat her new competition, Sean Hannity. In the critical 24-54 demographic, she won three days out of five outright, and took the whole week’s average. On Wednesday she had the highest rated program on all of cable news. Her powerful leadin helped The Last Word with Lawrence O’Donnell to win his time period as well. Even Brian Williams’ The Eleventh Hour came out on top. As a result of these victories MSNBC won the entire week in primetime.

Television ratings are a fluid measure of popularity and can be influenced by many factors. Breaking news, popular guest bookings, and competing programs across the dial can shuffle the numbers. But the performance of Maddow’s show after being put to the test by Fox’s highest ratings draw is significant. It shows that quality journalism will find its audience. And even if Fox News has a built-in cult status for tunnel-blind partisans on the right, it isn’t enough to overcome well produced, researched, and presented reporting that is honest and touches the lives of all Americans.

Rachel Maddow Tops All Cable News Programs in 3rd Quarter – And Donald Trump is Nervous

Posted by Mark NC on September 29, 2017 at 3:20 pm. 1 Comments :

The rapid rise of MSNBC’s Rachel Maddow has stunned many in the cable news business. Her show has risen from modest beginnings to dominate her field. And she has achieved something that was thought unthinkable a couple of years ago: beating Fox News. And she has been doing that handily for several months.

There is a segment of television news consumers who are clearly interested in thoughtful, well-researched journalism. Maddow’s brand of intelligent, fact-based discourse is proving to be more popular than Fox News style blather, bellowing, and bullshit. The negativity and ultra-conservative bias that defines Fox News might be wearing thin. Plus, they have the unenviable job of defending Donald Trump’s infantile outbursts, humiliating ignorance, and unpopular positions on nearly everything.

With all of that in mind, it isn’t that surprising that Maddow has taken the cable news crown. What’s surprising is the scope of her victory and its continuing acceleration. Forbes reports the newest Nielsen numbers saying that:

The numbers for Maddow were reflected throughout the MSNBC schedule. Their total day growth was “up +41 percent in viewers and up +27 percent in the demo.” That contrasts with a Fox News decline “year-over-year in total viewers, down -3 percent in total day and down -12 percent in total viewers.” Ironically, Fox’s best performing program was “Shepard Smith Reporting” which was up +19 percent. Lately Smith is the sole voice of sanity on Fox and a frequent critic of Trump. Which is to say that he reports truthfully.

Speaking of Trump, he isn’t taking this news well. In fact, he’s avoiding the reality of it entirely. On Thursday he retweeted his friend Bill O’Reilly congratulating Sean Hannity for a short-term ratings bump.

The disgust of seeing the sexual predator Trump, promoting fellow deviant O’Reilly, was jarring and repulsive. Particularly since this was O’Reilly’s first time back on Fox News since he was terminated for sexually harassing his colleagues and guests. As for Hannity, he just moved to a new time period directly competing with Maddow. So he front-loaded his first week with a bevy of right-wing icons like Steve Bannon, Paul Ryan, Rush Limbaugh, and O’Reilly. He can’t be expected to keep up that pace and his ratings will likely sink back to their prior levels. So any boasting about the numbers for a couple of days is premature and pales in comparison to Maddow’s quarterly trouncing of Hannity and Fox.

But this is all that they have to hang on to. Maddow is a certified success who is putting Hannity to shame. And the fact that Trump is lowering himself to posting TV ratings results is further proof of his unfitness for the presidency. The nation is juggling multiple crises including hurricane catastrophes in Puerto Rico, Florida, and Texas. Trump’s third attempt to kill ObamaCare just went down in flames. He’s now peddling a tax reform scam that will benefit the wealthy and hurt everyone else. He seems intent on starting a nuclear war with North Korea. Our elections systems have been compromised by foreign enemies.

Trump himself is at risk for prosecution and possible impeachment for his involvement with Russia, both politically and financially. And now he’s interrupted his racist posting on the NFL to lie about television ratings. We don’t have a president anymore. We have a traitorous, wannabe tabloid hack who would be better suited as a correspondent for the Russian version of TMZ. And even that would be a stretch for him.

Ex-Fox News Anchor Greta Van Susteren’s Failing MSNBC Show is Abruptly Canceled

Posted by Mark NC on June 29, 2017 at 3:52 pm. 3 Comments :

Score one for the free market. Six months ago MSNBC hired Greta Van Susteren to host an early evening hour program. It was a peculiar choice considering the network’s success with their more progressive personalities in primetime. There was never a good case to be made for a former Fox News host succeeding on MSNBC. Their existing audience surely wasn’t clamoring for more Fox-style news analysis. And no one who watches Fox would be caught dead tuning in to MSNBC.

Nevertheless, the network’s management took the plunge. An apt metaphor considering how deep the ratings for Van Susteren’s show sank. The show was virtual sinkhole in the schedule. Both its lead-in and lead-out had more viewers and better ratings. People were clearly changing the channel when Van Susteren’s show started.

Van Susteren’s weakness occurred while the rest of the network’s program’s were soaring to record highs. Rachel Maddow has frequently beaten her Fox News competition and landed at the top of all cable news programming. The same is true for her colleague Lawrence O’Donnell. Van Sustern wasn’t even performing as well as Maddow’s and O’Donnell’s repeats.

So after six months, MSNBC management has seen the light and diplomatically announced a parting of the ways. Network president Phil Griffin said:

Griffin also revealed that Van Susteren’s time slot will be filled by Ari Melber. Melber is the network’s legal analyst and host of the weekend show The Point. He has also been a frequent fill-in host for several of the network’s programs. He should be a capable, if not exciting, addition to the schedule. On the down side, he’s just another cable news white guy. Weekend anchor Joy Reid would have been a better, and more stimulating, choice.

It remains to be seen if MSNBC has realized the folly of their ways. They recently hired or promoted other right-wingers like Hugh Hewitt, Bret Stephens, Charlie Sykes, and George Will. And their big get, Fox News star Megyn Kelly, is already off to a disastrous start. Her NBC Sunday Night show premiered to abysmal ratings and went down from there. NBC execs are already somewhat frantic that she will kill the Today Show when she debuts in September. Time will tell.

MSNBC Reaches HUGE Ratings Milestone as Fox News is dragged Down By Right-Wing Millstone

Posted by Mark NC on May 23, 2017 at 1:24 pm. 1 Comments :

Donald Trump’s presidency continues to be the victim of an unrelenting cascade of scandalous news. At the same time, ironically, Fox News appears to be the victim of Donald Trump. As the President’s fortune’s sink ever lower, so do the ratings for Fox News. And it’s no coincidence.

This week MSNBC hit a significant milestone. For the first time ever the network topped the weekly primetime ratings in a commanding fashion. For both total viewers and the critical 25-54 year old advertising demographic, MSNBC led all of cable news. This was a broadly based ratings win that stretched beyond the network’s powerhouse, Rachel Maddow. All In with Chris Hayes, The Last Word with Lawrence O’Donnell, and The 11th Hour with Brian Williams all won their time periods.

Simultaneously, Fox News descended to lows that it hasn’t seen in seventeen years. They came in third in the demo in primetime behind both MSNBC and CNN. This is fairly conclusive evidence that the media landscape is shifting in the Era of Trump. MSNBC’s primetime lineup has proven to be popular as the nation seeks in-depth coverage of Trump’s floundering White House. Viewers appreciate the perspective and analysis of clear-eyed anchors and guests.

The problem for Fox News is that their entire business model works against them in this environment. The editorial practice on Fox is to hype anything and everything that reflects negatively on Democrats and liberals. Conversely, they avoid or underplay any news that harms their benefactors on the right. Since almost all of the news these days is horrible for Republicans, Fox News is trapped in a vortex of right-wing happy-talk. And worse, they are ideologically precluded from reporting what viewers are most interested in.

Every day there seems to another bombshell story related to Trump’s alleged collusion with Russian operatives. These are among the most compelling stories of any news cycle. The American people want to know whether the President engaged in potentially impeachable conduct. They want to know if he’s in cahoots with foreign enemies. In addition, there are numerous other topics that cast the administration in a bad light. They include: the much despised Republican proposal to repeal and replace ObamaCare; Trump’s tax reform that benefits the wealthy at the expense of the rest of us; the foreign and military affairs wherein Trump exposes his profound ignorance; the financial conflicts of interest by the President and his family; and the many episodes of embarrassing and/or unlawful behavior by his advisers and associates.

But Fox News won’t cover any of that. At least not in any detail. So if news consumers want to know what’s going on they have to switch away from Fox. And they are doing so in droves. MSNBC is clearly the biggest beneficiary of this. While viewers know there’s an editorial slant during the network’s primetime, they appreciate the exhaustive research and factual basis. Particularly with breakout star Rachel Maddow. CNN has also grown their ratings, but their obsession with phony balance and artificially combative debate limits their upside.

Fox is likely to continue its downward spiral. And not just because of their reporting embargo on actual breaking news. In the past year they have lost their CEO, Roger Ailes, and biggest star, Bill O’Reilly, to sex scandals. They also lost Bill Shine, the executive who replaced Ailes. They are under investigation by the New York Attorney General for financial securities violations. Among their on-air personalities they saw the departures of Gretchen Carlson, Megyn Kelly, Andrea Tantaros, and Julie Roginsky. And their only African-American anchor, Kelly Wright, is a plaintiff in a racial discrimination lawsuit along with twelve others. The list of litigants against Fox for racial and gender discrimination continues to grow.

Meanwhile, MSNBC is enjoying record audience growth. Maddow and her primetime colleagues are doing what was once considered unthinkable. They are beating Fox News. Recent reports that suggested that MSNBC might not renew the contract of Lawrence O’Donnell launched a massive outcry that may have forced the network to the negotiating table.

The trends are decidedly in MSNBC’s favor. They have the content and the public on their side. While Fox News is struggling without leadership, star power, or news that appeals to their glassy-eyed disciples. We can expect the fates of Fox and Trump to continue to slide in sync with one another. And as they both alienate TV viewers, the nation, and the world, their influence will decline to match their dishonest and loathsome reputations.

UPDATE: MSNBC’s hot streak continued to win the whole month of May for weeknights in primetime.

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this: