Ratings

Jon Stewart’s Daily Show Is More Popular Than Fox News

Posted by on June 4, 2011 at 3:03 pm. 6 Comments :

The recent May ratings data revealed the weakness of Fox News, particularly when compared to their competitors. But Fox is also getting whipped by an old adversary about whom their CEO, Roger Ailes, once said…

“He openly admits he’s sort of an atheist and a socialist. […] He hates conservative views. He hates conservative thoughts. He hates conservative verbiage. He hates conservatives. He’s crazy.”

That attack on Jon Stewart came right after Ailes said of the folks at NPR that “They are, of course, Nazis.” And who can forget Bill O’Reilly dismissing Stewart’s audience as a bunch of “stoned slackers.”

Well, Stewart is getting the last laugh. His program on Comedy Central averaged 2.3 million total viewers this May and was 19% higher than May of 2010. The Fox News primetime lineup for May averaged only 1.85 million viewers and declined by 10%. In fact, Stewart beat every program on Fox in total viewers except for Bill O’Reilly. However, projections for demographic breaks of 25-54 and 18-49 suggest that Stewart beat even O’Reilly, likely delivering twice as many demo viewers as O’Reilly.

Jason Easley at PoliticusUSA provides additional detail as well as the observation that Stewart’s victory was achieved in the late night time period against Fox programs that air in primetime.

“This is why Fox News both hates and fears Jon Stewart. Not only is he more popular than they are, but he devotes much of his program to exposing the biased reporting of FNC. […] He is literally teaching his audience, which is bigger than FNC’s, how to see through the partisan propaganda that Rupert Murdoch has based his network on.”

The May ratings book also noted that MSNBC is the number one cable news network among 18-34 year-olds. This reinforces the growing conclusion that the next generation of television news consumers is rejecting the Fox News model of a hyperbolic, sensationalized, rabidly partisan, lie factory. Young viewers are clearly more discriminating, more intelligent, and more open to diverse news sources. That is a formula that can only contribute to Fox’s problems as they continue to lose market share.

Fox is a network that relies on a closed loop of information and opinion to keep their audience ignorant and obedient. They can circulate their disciples amongst their own programs, talk radio, and a few sanctioned web sites, but they cannot tolerate free-thinking individuals. The young viewers who made MSNBC first in the category, and those who watch the Daily Show, can’t be fooled into attending Tea Parties or believing that the president is socialist Muslim from Kenya. So the more impact programs like the Daily Show have on illuminating the inanities and hypocrisies of the media, the better for our society, our country, and our world.

May Cable News Ratings: Fox News Gets Stomped

Posted by on June 1, 2011 at 8:29 pm. 33 Comments :

Ratings for cable news for the month of May 2011, bring bad news for Fox News. In the key demographic group of 25-54 year-olds, Fox was alone in declining during the primetime hours.


This was a really bad month for Fox News which lost viewers in the demo for every primetime show. Bill O’Reilly dropped 9%, Sean Hannity dropped 6%, and Greta Van Susteren dropped 12%. These declines occurred while almost every primetime program for both CNN and MSNBC gained by double digits. The only good news for Fox is that Glenn Beck, which sunk 17% in the demo, has already been canceled so he can’t do too much more harm.

An interesting wrinkle in this book is that MSNBC was also the number one cable news network among 18-34 year-olds in primetime, with a 7% advantage over CNN and a 14% lead over Fox News. That is not a demo that gets much attention from an advertising point of view, but it signals an opportunity for future growth that the network can exploit. It also affirms the weakness of Fox among young viewers. That explains why Beck is so openly hostile to young people.

Let’s Keep Kicking Fox News While It’s Down

Posted by on April 27, 2011 at 8:15 pm. 12 Comments :

Fox News’ ratings are beginning to reflect the general disenchantment that America is experiencing with the lunatic fringe as represented by Republicans and Tea Partyers (but I repeat myself). In the latest Nielsen reporting for April 2011, the most prominent Fox programs have precipitously declined:


What is especially notable about this is that almost all of the competing cable news programs saw robust increases in viewers in the same time period – many up by double digits (including Rachel Maddow who beat Sean Hannity last Friday). The one exception is MSNBC’s The Last Word with Lawrence O’Donnell, but that is only because it is being compared to Keith Olbermann’s numbers for Countdown which was in O’Donnell’s time slot last year.

This is part of a continuing downtrend for Fox and the Right-Wing Carnival that includes Birthers, Climate Hoaxers, Unplanned Parenthoodies and, of course, Tea Baggers. The recent tax day rallies sponsored by the Tea-publicans struggled to attract a few dozen whiny protesters, while Democrats and union members showed up by the tens of thousands to protest rollbacks of long-held rights for workers. Town hall meetings are being crowded with progressive citizens intent on rescuing Medicare from regressive GOP legislation. The ultimate cinematic fantasy of rightist ego-centrism, Atlas Shrugged, is such an abysmal failure at the boxoffice that the producer has already come out publicly to state that he is reconsidering his plans to expand the release and make any sequels.

It appears that the audience for idiocy is drying up. And the primary platform for aggregating that audience, Fox News, is feeling it where it hurts – in the ratings. They have already ejected the king of the idiots, Glenn Beck, whose program has been losing viewers and advertisers for months. Now it’s time to return focus to the remaining disinformers on Fox like Bill O’Reilly, Sean Hannity, Megyn Kelly, and Neil Cavuto. These people were every bit as bad as Beck before Beck joined the network, and they should not get off the hook now.

By maintaining pressure on Fox News we can have a real impact on the media environment. Viewers must be made to feel embarrassed by any association with the network of lies. And other media organizations must cease to regard Fox as a legitimate journalistic enterprise.

This is the time to ramp up efforts to prod cable companies to make all news networks available on the basic tier so that there aren’t some that have unfair advantages over others. And while we’re at it, we should advise our cable providers that we will cancel our service rather than pay more to support Fox News. Fox is presently renegotiating some of their cable contracts and demanding much higher fees. We need to make the argument that they don’t deserve them, particularly if it impacts the bills of consumers who don’t want Fox to begin with.

There has never been a better time to advance this cause. Fox is weakening by the day, and we have the wind at our backs. Keep up the pressure. Keep educating your family and friends. Keep Tweeting and sharing on Facebook. Fox is wobbling and it will fall down if we push hard enough.

[Update:] A new Gallup poll confirms the evolving distaste for right-wingedness. The Tea Party unfavorable ratings are at their highest point ever.

Rachel Maddow Beats Hannity’s Media Bias Special

Posted by on April 25, 2011 at 11:33 pm. 5 Comments :

It’s time for the folks at Britannica to replace whatever picture they’ve been using to illustrate “poetic justice” and insert Rachel Maddow’s picture in its place.

Last Friday, Fox News broadcast a special episode of the Sean Hannity program that promised to get “Behind the Bias,” of what he called the liberal, Obama-mania media. What was truly special about the show is that it came in second place to Rachel Maddow’s show on MSNBC. Maddow beat Hannity in the key advertising demographic of 25-54 year olds. How fitting for Hannity to lose to a liberal on the night he thought he would be exposing them.

Hannity began the program by saying…

“Now, it is common knowledge that the mainstream media, from the major television networks to the country’s most influential newspapers, are biased against the GOP.”

Common knowledge? Sure it is. It is common in that it is unexceptional or of inferior quality. And it is knowledge in the same way that lemmings “know” to follow their fellow lemmings off the cliff.

Hannity provided nothing in the hour-long program to support his opening assertion of bias against the GOP. He certainly didn’t address the fact that the top Sunday news broadcasts have featured far more Republicans than Democrats. And he failed to note that all three broadcast networks are owned by giant, multinational corporations with predictably conservative leanings. And there was no mention that even newspapers like the New York Times and the Washington Post advance conservative themes like support for Wall Street and foreign wars. And, of course, he didn’t discuss the role of Fox News itself as the preeminent organ of institutional bias and its being a part of a conservative empire that includes the Wall Street Journal, 27 television stations, dozens of newspapers, Internet sites, and satellite broadcasting.

The show was mainly a collection of incidents that Hannity regarded as bias. However, that does not actually prove bias. It only catalogs it. And since Hannity makes no effort to catalog all incidents of bias, including those on the right, he proves nothing. Furthermore, there is a difference between cataloging random, subjective soundbites by individuals, and conducting an objective content analysis that looks at the whole institution of the media. Hannity doesn’t come anywhere near that sort of examination.

In short, Hannity’s program on bias was blatantly biased. It would be easy to collect twice as many examples of right-wing media disparaging the left as Hannity presented directed at Republicans. But what is even worse is that Hannity had to manufacture some of his evidence of bias.

For instance, he played a clip of Katie Couric saying “Good morning. The Gipper was an airhead.” Hannity left that sentence fragment hanging with the implication that it was Couric expressing her own opinion. Had he played the clip for a few seconds longer, his audience would have heard her say “The Gipper was an airhead. That’s one of the conclusions of a new biography of Ronald Reagan that’s drawing a tremendous amount of interest and fire today.” She went on to say that the book’s conclusions were “startling” and that the author still thought Reagan was “a great president.” But Hannity chose to misrepresent a tiny slice of the comment in order to advance his phony premise.

It is heartening to know that Hannity’s hour of deceit was so poorly received. It is even more gratifying that he was beaten in the ratings by someone as conscientious and committed to honest discourse as Rachel Maddow.

A Sign From God? Glenn Beck’s Cursed Ratings

Posted by on March 30, 2011 at 2:42 am. 2 Comments :

Listen up brothers and sisters, for the Word of God is nigh and sinners must repent with all haste. The End Times prophesied in the Good Book are upon us and there is no time to delay if you desire salvation.


Take for instance the wayward soul we know as Glenn Beck. With three months of the year expired and thrice a ratings calamity. The latest quarterly book of numbers reveal that, compared to just one year ago, Beck has lost 37% of his most valuable audience, those between the advertiser-blessed ages of 25-54. And the loss amongst the whole of the viewership is 30%. He was even defeated by the dreaded Maddow twelve days past.

The signs are clear and cannot be ignored. God is pissed! He has said so unambiguously. Deuteronomy 28:27-29, describes the punishment from the Lord if you should fail to follow his laws:

27: The LORD will smite thee with the botch of Egypt, and with the emerods, and with the scab, and with the itch, whereof thou canst not be healed.
28: The LORD shall smite thee with madness, and blindness, and astonishment of heart.
29: And thou shalt grope at noonday, as the blind gropeth in darkness, and thou shalt not prosper in thy ways: and thou shalt be only oppressed and spoiled evermore, and no man shall save thee.

We hardly need to speak of Egypt and how badly Beck botched that. The emerods (or hemorrhoids) he has already had, and it nearly killed him. The potential blindness he announced tearfully last year. The madness is self evident.

And now the third curse attacking his prosperity is upon him. And this only days after whispers that his program might be cast into the television ether by the Pharisees of Fox. His audience is fleeing, as are his sponsors. And five radio stations denied him just since the new year.

Let us all pray that Beck has his affairs in order – and I don’t mean the ones with interns and altar boys. These are surely the End of Days and for Beck the seasons are coming to a close. The Lord works in mysterious ways, but we knew that when S/He created Beck in the first place.

Why Does Fox News Keep Glenn Beck Around?

Posted by on March 16, 2011 at 10:43 am. 10 Comments :

In a discussion on the fairness and balance of Fox News, the network’s CEO Roger Ailes famously told Barbara Walters that, “I’m not in politics. I’m in ratings. We’re winning.”

If we are to take Ailes at his word, then we have to wonder why he keeps Glenn Beck on the schedule. The program has been shedding viewers like a mongrel with a scalp condition for months. His year-to-year numbers dropped 40% in January and another 32% in February. He is sinking faster than any other program on cable news. A couple of weeks ago Rachel Maddow drew more viewers than Beck for the the first time ever. Over 300 companies have declined to advertise on his program due to offensive content like his anti-Semitic rants against George Soros and his bloodthirsty allusions to having to “shoot them [radicals] in the head.”

Last week Beck was on vacation and Fox Business host Andrew Napolitano filled in for him. The result was the ratings barely budged. And on Tuesday Rachel again drew more viewers than Beck’s program with its guest host. This is fairly conclusive evidence that the audience for that time period is constant regardless of who is on the air. Consequently, Fox could replace Beck at any time (as some speculation suggests is under consideration) without suffering any ill effects in the ratings.

So why don’t they? They could certainly fill that hour with another conservative mouthpiece that would cost them far less to employ. They could make much more money by recovering the A-List advertisers who have previously abandoned the program. And they would not have to endure the embarrassment of being associated with Beck’s delusional conspiracy theories that are lately drawing criticism from even the most stalwart advocates of conservatism.

The only reason that a so-called “news” network would continue to employ someone whose analyses and assertions are so distant from any sane definition of journalism, and so reviled by more rational observers, is because the network approves of, and agrees with, his inane proclamations of doom and his determination to transform political discourse into a feast of demonization and personal destruction.


The lesson from Beck’s absence last week is profound. If after learning that their ratings would remain constant in a post-Beck world, Fox News elects to keep him in the lineup anyway, we must conclude that Ailes and his boss Rupert Murdoch, are on board Beck’s crazy train. That’s the answer to the question in the headline. Ailes and Murdoch cannot disassociate themselves from the Beck Doctrine. They obviously regard Beck’s contribution to their mission as more important than either money or respect. So the next question is: What the hell is their mission?

Rachel Maddow Beats Glenn Beck In Key Demo

Posted by on March 4, 2011 at 4:11 pm. 17 Comments :

Glenn BeckGlenn Beck’s star has been fading for most of the last year. He has lost about half of his television audience. His radio ratings have also been declining leading to stations dropping his program in big markets like New York, Philadelphia, and Madison. His most recent book, “Broke,” was the first in eight years to fail to hit number one on the New York Times bestseller list. Over 300 advertisers regard him as toxic and will not permit their ads to air during his program.

Yesterday, another milestone was reached. The Rachel Maddow Show on MSNBC drew 39,000 more viewers in the key advertising demographic of 25-54 year olds. Beck did manage to draw more total viewers, but even that statistic is revealing. It shows that Beck’s audience is comprised of only 21% of the young demo. That compares to Maddow’s 31%.

This is further evidence of Beck’s accelerating collapse. Last week it was reported that Beck declined 32% (25-54) and 26% (total viewers) year-to-year for the month of February. And that’s on top of a January year-to-year drop of 50% (25-54) and 40% (total viewers).

The public is obviously tiring of this manic-paranoid’s freak show. As a result, many staunch conservatives are becoming bolder with regard to their criticisms of Beck. And some are even recognizing that Beck may be just the tip of the iceberg and that anyone who hitches their wagon to Beck is equally deserving of ridicule and revulsion. That applies particularly to Beck’s primary benefactors, Roger Ailes and Rupert Murdoch, but also to those who work with and/or defend Beck. They will all learn that this stench is unremitting.

As for Maddow, this is just one day, so it will take some time to see if her strength continues. Pessimists will whine that Maddow’s primetime scheduling gives her an advantage, but the fact is that this is the first time she has outdrawn Beck and that makes it significant. For now she deserves to celebrate and I congratulate her.

Fox News Biggest Ratings Loser Of The New Year

Posted by on February 1, 2011 at 9:51 pm. 7 Comments :

In what may be a bullish sign for America’s IQ, Fox News suffered the biggest ratings decline of all the cable news networks from January 2010 to January 2011.

Hopefully this means that television viewers are getting tired of brazenly biased news coverage that foments division, spreads disinformation, and insults the intelligence of the audience.

The past year has seen some of the most blatant propagandizing by the disreputable crew at Fox. They were caught deliberately lying about global warming and health care. They were exposed for donating millions of dollars to right-wing politicos. Their role in inciting violence became a headline story itself. An academic study proved that the more you watch Fox News the stupider you get. A recent poll revealed that Fox News is the least trusted news network.

Glenn Beck was particularly hard hit. He lost 40% of his total audience and fully half of viewers in the critical 25-54 year old demo. And he is still losing advertisers as well. It is long past the point where any reputable business would have cut this loser loose. But Fox News is run by political activists, not journalists. And there may even be a fear factor involved in that Fox execs may be afraid of angering Beck’s mentally unstable disciples. In any case it is clear that Rupert Murdoch is not a businessman, he’s a crusader for his confederacy greed.

The legacy of ill repute had to catch up with Fox sooner or later. Granted, Fox is still the number one cable news network, but they are headed in the right direction. Time will tell if this is the start of an era of enlightened television viewers or a temporary dip into sanity. But it is a promising development that will be watched closely in the weeks and months to come.

Fox Nation’s Gorilla Story Stirs Racist Frenzy

Posted by on January 28, 2011 at 7:16 pm. 9 Comments :

Today on the Fox Nation web site, they posted a story on the popularity of some new videos of a gorilla walking upright like a man. That seems like it should be an innocuous little animal tale with a precocious jungle creature imitating human behavior. But this is Fox Nation we’re talking about.

This is the sort of item that Fox Nation posts fully aware of the dog-whistle effect it will have on its readers: a community of dimwits that is simply incapable of masking the open hostility and racism that is at the core of their putrid souls. Here is a sampling of the comments to be found attached to the article:

1preacher: Yea, I could see where this Gorilla evolved from obama’s family.

amveteran: This is a true knuckle dragger. Reminds me of Al Sharpton.

winterhawk: Just as I thought, that’s buckwheat’s daddy.

flyinjohn23: Not only that….He got himself one of those Hiawian Birth Certificates over the internet all on his own too.

1preacher: Because I said that this was obama’s mother, that is racist? Not following that one.

hawk1052: Shelia Jackson Lee, comes to mind.

armed: is the one in the background carrying a teleprompter and throwing tater tots at the other one.

And if that isn’t bad enough, there were at least 13 comments that the Fox Nationalists “flagged for review.” If the examples above made it past their decency filter, we can only imagine how disgusting were the comments that were removed. And in addition to the overt racism, there was also an abundance of derogatory and idiotic remarks regarding evolution and the intelligence of liberals.

These people are sick and beyond pathetic. And Fox News knows exactly what they are doing by throwing this chum in the tank. This isn’t the first time that Fox Nation’s readers behaved so atrociously. Last year they posted feverishly about how they wished the President were dead.

The bigots at Fox are surely comfortable with this sort of hatred. We learned last summer that only 1.38% of Fox’s audience is African American (compared to about 20% each for CNN and MSNBC). So they probably don’t think they have much to lose by being racist jerkwads. Just their humanity, and they don’t have much of that to begin with.

Sarah Palin’s Alaska Avalanche

Posted by on December 22, 2010 at 5:40 pm. 11 Comments :

Another week, another new low for Sarah Palin’s Alaska on The Learning Channel.


Last Sunday’s airing of “Alaska” pulled in just 2.56 million viewers. Over its run Palin’s show has steadily declined to the point where it is now struggling to reach half of what it did on its debut.

Nevertheless, much of the right-wing press is heralding the show as a success. Fox News, Politico, and others are speculating that TLC is trying to sign Palin up for another season. Perhaps so. The show is a top performer for the little-watched network. However, to put it into perspective, the History Channel’s “American Pickers” has twice as many viewers as Palin’s Alaska.

Politico’s article on Palin’s ratings was notable for its cluelessness. They cited as their source PopEater,com and and reprinted what can only be described as PR from TLC. Without bothering to check, Politico published a quote that asserted that Alaska’s numbers were “better than the numbers for Bravo’s ‘Housewives’ series or most other cable shows.” However, the Real Housewives of Atlanta did 3.22 million compared to Palin’s 2.56 million. And Palin fell more than a million viewers short of making the top 25 for cable programs last week.

The PopEater/Politico article also quoted a “friend of Palin” who said that Palin considers herself in the Jennifer Aniston league because she “knows that celebrities get millions of dollar for each episode of their shows and thinks she’s worth it too.” Right. Palin’s 2.5 million geriatric viewers on TLC are worth just as much as 20-50 million young adult viewers of Friends on NBC.

So who is more delusional, Politico or Palin?

[Update:] Another week, another decline. Sarah Palin’s Alaska drew 2.49 million viewers on December 26.