If there’s one thing we can learn from 2019 it’s that hostile, melodramatic lies can boost the profits of a flagrantly biased organ of propaganda like Fox News. The right-wing network abandoned all pretense of journalistic integrity (what little it had) in order to sign on to the Donald Trump White House’s perverse distortions of reality.

The reward for Fox News was the undying devotion of an audience of willfully blind cult followers who agreed to believe only what they saw on Fox and heard from Dear Leader Trump. And their loyalty helped propel Fox News to the number one cable news network for the year.

Fox News – and their number one viewer, Donald Trump – surely celebrated this achievement. But as the year comes to a close it’s important to place this statistic in perspective. The numbers that produced this “victory” represent about 2.5 million viewers per night, or about 0.8% of the television audience on the United States. That’s not exactly a commanding presence of disinformed boob-tubers with eyes glazed over and chanting wingnut slogans.

Of course, any contribution to the thinly populated MAGA cult is troubling and can have negative consequences. But knowing that they are safely confined within the walled off world of Fox News makes their impact nearly irrelevant. The bigger problem with Fox is when they manage to persuade other news organizations that they have any credibility and use that to further spread their fabrications and slander.

The bragging rights for Fox News have always been the result of their having corralled all of the nation’s conservative TV news audience into their single channel pen. Meanwhile, all the other news networks are splitting up the rest of the viewers, which dilutes their total audience. But in 2019, just the combined numbers for MSNBC (1.75 million) and CNN (972,000) exceed the total for Fox News. So anyone who tries to argue that Fox’s numbers are proof of a conservative majority in the country are engaging in the same sort of dishonesty that is the hallmark of Fox News.

While Fox’s average numbers did earn them the top spot for the year, that doesn’t mean that they resided there the whole time with every program. In fact, Rachel Maddow beat her time period competition, Sean Hannity, for the entire first quarter of the year. She also won the months of September, October, and November. And both “Deadline: White House with Nicole Wallace” and “The 11th Hour with Brian Williams” won their time periods for the year outright.

The real ratings disaster for the year was, once again, Donald Trump. He remains the most unpopular president since modern polling began. Even his favorite pollster, the disreputable and biased Rasmussen Reports, has him underwater with only 46% approving. And a recent Fox News poll showed that a majority of Americans (53%) have an unfavorable view of his job performance. In addition to that, a solid majority of 54% in the Fox poll said that Trump should be impeached, with 50% saying that he should also be removed from office. So whatever influence Fox News purports to have by snagging 0.8% of the television audience, it isn’t having much effect on the views of the American people. And that’s something Trump will surely post an angry tweet about before long.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.